Marketing Craftmanship

FEBRUARY 16, 2012

But what impressed us more than the quality of their service, was the no-cost, cornball guerilla (included in photo) marketing tactic that eReleases applied to thank us for our business. eReleases’ results were as good as, or better than, any of its larger, better-known competitors.

Cost 100

Cost Guerilla Marketing B2B Marketing Paid Search Agency 100

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. So, let’s talk about their role in content marketing, how they frequently miss the mark, and what to do about it. Most are mind-numbingly dull.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Marketing Insider Group

DECEMBER 15, 2014

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. And they asked me to run marketing like a marketing person would. How do you execute a marketing strategy for a company with no budget?

Guerilla Marketing 100

Guerilla Marketing Budget Programs Work Management Marketing Management 100

Hinge Marketing

NOVEMBER 26, 2014

But when it comes to content marketing, not just any old content will do. The Keys to Great Content. Strong content has a couple of key attributes. This isn’t guerilla promotion. Your content should teach audiences something valuable, not promote your firm. It should be: Educational.

Guerilla Marketing 48

Guerilla Marketing Marketing Proposals Work Management Marketing Management 48

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Hinge Marketing

MAY 18, 2016

The fact is your expertise can drive the success of your content marketing long before you talk to a prospective client. And that’s exactly what happens in the most successful content marketing campaigns. And as we learned earlier, content leads to business growth. Strong content has a couple of key attributes.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Business Work Management 49

Hinge Marketing

AUGUST 9, 2016

Develop Great Content Around Your Expertise. Your expertise can drive the success of your content marketing long before you talk to a prospective client. And that’s exactly what happens in the most successful content marketing campaigns. Strong content has a couple of key attributes.

Thought Leadership 48

Thought Leadership Webinar Metrics Work Management Guerilla Marketing 48

Marketing Insider Group

FEBRUARY 27, 2024

Tailor your approach to the habits and preferences of your audience.

Planning 252

Planning Campaigns Advertising Agencies Paid Search Agency 252

The Effective Marketer

JANUARY 3, 2009

You could have effective marketing campaigns that drive sales up 100% and win awards and accolades but still have an inneffective marketer at helm. The effective marketer, therefore, uses the tools at his or her disposal in the wisest way possible. Without good judgement, they are a waste of resources. United States License.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Sword and the Script | B2B

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Wishing you a safe and happy holiday season.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Content Standard

OCTOBER 2, 2015

However, this type of audience is the exact type of audience that has the power to make content go viral. They’re also the type that can smell marketing from a mile away. All of these factors create a unique challenge for the content marketer. Guerilla Tactics: Gear Up.

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

Content4Demand

FEBRUARY 28, 2023

This roundup includes some other AI tools that make life easier for content marketers. It allows you to develop content that’s centered on the topics that are gaining ground and avoid those with waning interest. Holly Celeste Fisk Holly Celeste Fisk is an accomplished marketing pro with 20+ years of experience in B2B and B2C.

B2B Marketing 85

B2B Marketing Tools Work Management Guerilla Marketing 85

Valasys

NOVEMBER 28, 2023

This thorough review will provide insight into the various Types of Marketing that influence the contemporary corporate environment, ranging from conventional channels to innovative digital strategies. Event Marketing: Bringing Brands to Life Businesses look to Event Marketing for a fully immersive experience.

Guerilla Marketing 40

Guerilla Marketing Word of Mouth Advertising Agencies Planning 40

DivvyHQ

DECEMBER 12, 2017

If you work with content, you’re likely already keenly aware that getting content in front of customers has never been more challenging. So can our content programs succeed if we don’t have a solid handle on content marketing measurement ? Pam Didner , Senior Marketing Consultant, Relentless Pursuit.

Top of Funnel 62

Top of Funnel Planning Content Marketing Guerilla Marketing 62

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Content Marketing Institute

FEBRUARY 7, 2018

Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value? SEMrush’s Easter egg hunt.

Case Study 107

Case Study Case Studies Top of Funnel Studies 107

Sage Marketing

JULY 10, 2023

Focus on targeted marketing channels : B2B startups often benefit from focused and targeted marketing channels. Evaluate options such as content marketing, thought leadership, email marketing, social media, search engine optimization (SEO), paid advertising, exhibitions and conferences, webinars, and public relations.

Allocation 52

Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

Single Grain

AUGUST 15, 2023

specialization includes SEO, content marketing, community marketing, paid ads, infuencer marketing, and social media marketing. Single Grain offers result-oriented NFT marketing strategies to grow and promote your NFTs on multiple platforms.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Single Grain

JULY 22, 2022

Decentralized applications (dApps marketing). Content marketing. PR strategy and marketing. specialization includes SEO, content marketing, community marketing, paid ads, infuencer marketing, and social media marketing. Key Services: Influencer and thought-leader marketing.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Circle Studio

OCTOBER 12, 2017

Content calendar – A document that maps out future content pieces or social media posts on a given channel, such as a blog, Facebook or Twitter. Learn More About Content Marketing. Geotargeting – Delivering particular content to a user in a particular geography or zip code.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Outgrow

APRIL 27, 2022

How to determine the true value of your content. The importance of the client in marketing. From running an experiential guerilla agency to leading a cutting-edge strategy firm – in this podcast, we hear about Drew Neisser’s journey at Renegade and starting CMO huddles. How to stand out as a brand in a competitive marke t.

Paid Search Agency 52

Paid Search Agency Lead Scoring Lead Ranking Planning 52

Marketing Insider Group

JUNE 15, 2015

Producing the right content for your audience on any budget is the tough part. But there are plenty of examples of small-business content marketing successes. My first job as head of marketing for a small company included a large objective of driving awareness as well as leads for sales. Favorite content marketing hacks.

Budget Programs 100

Budget Programs Guerilla Marketing Content Marketing Tips 100

Hubspot

AUGUST 14, 2018

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerilla marketing efforts and a coast-to-coast roadtrip. 4 Content Marketing Success Stories [Infographic]" by Kapost. The entire case study reads like an in-depth interview, and captivates the reader through creative storytelling.

Case Studies 99

Case Studies Case Study Studies Advertising Agencies 99

Ambal's Amusings

DECEMBER 31, 2009

Content Marketing - The Ultimate Cheat Sheet. You and I live in an era when creating and distributing content have become democratized. What is Content Marketing? Why should I care about Content Marketing? How do I apply “Content Marketing” concepts? Top 5 Blog Posts.

Guerilla Marketing 100

Guerilla Marketing Best Practices Case Study Case Studies 100

Biznology

DECEMBER 17, 2013

When I started out in 2003, my space was called new media, my work, new media marketing. Now, it’s content marketing, digital PR, social media marketing, etc. We, the other half, need to use asynchronous guerilla tactics. And not just process or relationships or narrative but also the language of what you do.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80