Content Standard

NOVEMBER 14, 2018

But what if content marketing teams could be more deliberate in uncovering those insights and sharing them with the larger organization? Marketing teams often have data coming at them from a hundred and one different sources, and it can be head-spinning to try to pull meaningful patterns out of the deluge. UX Testing.

Content Marketing 69

Content Marketing Content Budget Programs Marketing & Strategy 69

Biznology

SEPTEMBER 15, 2014

The bottom line for any content marketing is getting your audience to take action. Focus groups and experience and even gut instinct can point you in the right direction, but until you put your landing page and CTAs out in the wild, you won’t know whether they’ll work well – or if they can be improved.

Content Marketing 80

Content Marketing Planning Top of Funnel Content 80

Tomorrow People

NOVEMBER 25, 2021

Therefore, capturing the voice of the customer helps them detect buyers’ evolving technological needs, which allows them to stay compatible with market trends. Another reason why B2B companies should capture the voice of the customer is the fact that it improves your content marketing results. Focus groups.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Marketing Insider Group

JANUARY 30, 2024

According to the Content Marketing Institute, a whopping 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall strategy, underscoring the universal importance of understanding your audience. It’s about crafting messages that speak to them, not at them.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Brandpoint

APRIL 8, 2019

And lastly, one of the biggest reasons why email campaigns are so important to your content marketing strategy: You’re able to continue your relationship with clients after they’ve completed a purchase and turn them into return visitors and, hopefully, repeat buyers.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. A sort of sci-fi/satire/comedy-gone-wrong, it followed a group of characters as they navigated and poked fun at many of the campy staples of science fiction and horror films. there was product placement.

Brand Identity 89

Brand Identity Branding Top of Funnel Content Marketing 89

DivvyHQ

NOVEMBER 26, 2018

Are you a financial content marketer frustrated by the process of creating exceptional content? Use paneling, surveys, focus groups, and bring in other departments’ research (like sales and customer service) to get to the core of what questions your audience wants answers to. – Content Marketing Institute. #3:

Planning 56

Planning Content Marketing Budget Programs Content 56

Content Standard

JANUARY 3, 2019

And savvy content marketers see these new pathways for personal interactions as a rich opportunity to create content-driven connections in a digital world. Communities as Content. In recent years, content marketing experts have encouraged companies to talk less about themselves and more about their audience.

Communities 76

Communities Peer-to-peer Brand Identity Branding 76

Content Standard

SEPTEMBER 26, 2017

Wouldn’t it be great if we could know, intuitively, what was going to be a successful content marketing idea before we spent the entire budget on a room full of cute bunnies with no guarantees it would pay off? One of the hardest realities in the marketing world is the risk we take every time we come up with a new idea.

Allocation 48

Allocation Content Marketing Work Management Budget Programs 48

Tomorrow People

APRIL 27, 2022

Previous customer surveys, interviews, focus groups. However, you can still deduce what kind of segments your competitors are targeting by analysing their offering, their online presence, their content strategy, etc. But other important sources may also include: Demographic censuses. Google Analytics. CRM platforms.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Webbiquity

FEBRUARY 7, 2023

This can involve sharing the story with a small focus group, soliciting their thoughts and suggestions, or conducting user testing to see how well your story resonates with your intended audience. Mehdi Hussen is a SaaS marketing and organic growth consultant. Connect with him through Twitter or LinkedIn.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

Stevens & Tate

APRIL 18, 2024

Content Marketing : Content marketing involves creating and disseminating articles, blogs, and videos that directly address the queries and challenges potential residents or their families may face when considering senior living options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Writing on the Web

OCTOBER 21, 2010

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Oktopost

DECEMBER 21, 2023

Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. This will help your team save time producing content, without sacrificing quality.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Content Standard

APRIL 24, 2015

In doing so, they’ve also developed an effective, scalable approach to healthcare content marketing. There are two university health systems leading the industry when it comes to storytelling via content marketing. Subscribe to the Content Standard Newsletter. Reaching Audiences and Solving Problems.

Storytelling 40

Storytelling Content Marketing Content Marketing & Strategy 40

SmartBug Media

NOVEMBER 30, 2018

Guest author Michael Bird is the CEO and Co-Founder of digital marketing agency Social Garden serving companies in Australia. Content marketing has long been an afterthought, but having a strong content strategy is now more important than ever. All of this should inform your content marketing strategy framework.

Top of Funnel 88

Top of Funnel Marketing & Strategy Digital Marketing Funnels Content 88

Content4Demand

SEPTEMBER 22, 2021

Behavioral economics can help, but we need to move from academic research to the practical world of content marketing and sales enablement. Then we can shape the context in marketing, pricing and sales to influence the likelihood that they’ll employ particular methods. 5 Practical Tips for Content Marketers.

B2B Marketing 78

B2B Marketing B2B Churn Rate Marketing & Strategy 78

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Contently

JUNE 18, 2018

I love the site because it communicates a simple message: content marketing should either help people enjoy their lives more or do their jobs better. If your content doesn’t do one of those things, it probably sucks. Some marketers may feel disheartened, but it’s a liberating message once you embrace it.

Marketing & Strategy 152

Marketing & Strategy Paid Search Agency Content Advertising Agencies 152

Martech Advisor

JANUARY 27, 2020

Not every survey response will be relevant or helpful, but in aggregate, they’ll provide you with important data points that can help guide your content strategy. Hold focus groups. Truly useful focus groups (and marketing research in general) require a significant amount of upfront planning.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. It seems we’ve become publishing machines, creating content for content’s sake. A friend of mine said the enemy of content marketing is content marketing.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Kapost

MAY 28, 2018

Many companies put months and months into rolling out their inaugural content operation processes—which makes sense, as content production is complex. Teams run focus groups to identify important themes, conduct internal.

B2B 66

B2B Content Focus Group B2B Marketing 66

Convince & Convert

JULY 24, 2019

It’s a highly targeted, nearly free focus group. The post The Winning Social Media Content Strategy TV Networks Use appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. Download the free social media channel strategy template here.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

ClearVoice

MAY 29, 2023

You gather this information through market research and analysis of the data you have about your existing customers. Some strategies you can use: Conducting surveys, interviews, and focus groups. You may also run customer surveys, interviews, or focus groups. Analyzing your contacts database and sales data.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Convince & Convert

OCTOBER 22, 2021

“The courses help them understand what I’m doing with the content and what I look for—and what content works best on what channel,” Gear told Nagel. Leverage this highly engaged focus group for feedback. Lean on their insights to help revise your efforts before rolling it out to a larger audience.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Tomorrow People

OCTOBER 10, 2017

Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Content marketing has gone from organic farm to industrial ranch. Differentiate your content marketing with quality content.

Marketing & Strategy 476

Marketing & Strategy Marketing Strategy Content Marketing Work Management 476

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. Most marketers have no shortage of data.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

ClearVoice

JANUARY 11, 2024

Who are the individual people you’re creating content for? Conduct surveys and focus groups, and consider using AI-powered tools to confirm the research you’ve conducted. What do they do for a living? Where do they live? Validate and quantify. Create common language and goals within your organization.

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

FunnelEnvy

MARCH 18, 2024

This research provides a foundational understanding of your target market and makes you more effective in creating a buyer persona. Speaking to customers through interviews, focus groups, and surveys allows you to delve deeper into their motivations, challenges, and decision-making processes.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Videography is becoming a highly sought-after skill for social marketers and creative consultants alike. But are marketers buying in? . Need insight into an emerging trend?

Viral Marketing 118

Viral Marketing Network Marketing Fulfillment eCommerce 118

Hubspot

MARCH 27, 2023

Market your online services While your website is a critical component of generating leads, more marketing efforts can boost your sales. Social media marketing: According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat-to-very effective for their company this year.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

BenchmarkONE

SEPTEMBER 13, 2018

When it comes to marketing, primary research includes activities like: Surveys. Focus groups. Now, whether you’re launching a product, preparing an ad campaign, exploring new markets for your service, or collecting feedback on one of your offerings, here are nine tools to strengthen your market research process. #1:

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Content Standard

MAY 22, 2019

Rebecca Lieb, co-founder of Kaleido Insights, advocates for original research in a study by Buzzsumo and Mantis Research: “Organizations that take on original research can accomplish a great deal, for content marketing and beyond. But many content management and strategy problems can be solved through accurate audience insights.

Research 100

Research Sample Planning Brand Identity 100

The Lead Agency

DECEMBER 9, 2020

You should approach your ideal customers one-on-one, asking questions through focus groups, surveys, and interviews. Now that the buyer personas have been created, they can be applied to marketing strategies. Buyer personas are based on actual customers, so getting in touch with these people is important.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Convince & Convert

JANUARY 16, 2015

The team is also used as a sort of focus group for various marketing ideas. They are the true “canaries in the coal mine” as they experience customer communications on the front line; their experience has been invaluable to provide insight to the marketing team. See you next week!

Service 134

Service Skype Social Media Forecasting 134