Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Instagram can be a brilliant place to advertise and market to higher-earning demographics.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. How are marketers planning to address those talent challenges? To learn more, download the full Contently 2023 State of Content Marketing: Tech & Talent Report.

Planning 137

Planning Enterprise Management Paid Search Agency Content Marketing 137

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content strategy? That’s the power of a robust content strategy.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

ClearVoice

SEPTEMBER 22, 2022

It also helps businesses segment their audiences, track customer changes over time, and expand their target audiences. But you may not realize that a CRM can have a huge impact on your content marketing strategy if you use it correctly. Setting up a CRM system for content marketing success.

CRM 105

CRM Work Management Content Marketing Marketing Management 105

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. What is a Content Strategy? Every brand produces content in some form or fashion. Whereas most brands take a shotgun approach, a content strategy forces you to zero in on your goals and get focused. More specifically it helps you: Track progress. Source: [link].

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. If data tracking is available, you should always set it up as soon as possible.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Only B2B

DECEMBER 24, 2020

Any smart marketing tactic even if backed with modern and advanced tools, can cripple down if its content strategy is not planned and focused. So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Don’t Ever Forget To Do An Extensive Market Research .

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

Zoominfo

FEBRUARY 20, 2020

Is there a marketing discipline with more variables than content marketing? For one, content marketers have so many different formats and types of content to play around with. Simply put, marketers often have a tough time knowing how to measure content marketing success.

Marketing Budget 100

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 100

Vision6

JULY 5, 2020

If after reading our headline you decide to find your information from a textbook-style article on the 4 Ps of marketing *gag* we wish you luck! But if you’re interested in learning tried and true methods for a content marketing strategy that actually works, this one’s for you! Creating a Content Style Guide.

Content Marketing 90

Content Marketing Planning Allocation Marketing Analytics Tools 90

SmartBrief - Marketing

JUNE 7, 2023

For content marketers, these statistics might be alarming. And with TikTok allowing people to consume content in bite-sized 10-second chunks, the thought of getting someone to spend five minutes reading a blog post might feel hopeless. Luckily, content marketers aren’t asking that much. Minimal extraneous detail.

Content Marketing 52

Content Marketing Trends Advertising Agencies Paid Search Agency 52

BenchmarkONE

OCTOBER 15, 2020

As content has evolved, so has the way we measure the return on investment that we get from it. Back in the early days of content marketing , it wasn’t uncommon for companies to have a set-it-and-forget-it attitude about the pieces that they published. Are other people sharing your content? Credibility.

ROI 79

ROI Top of Funnel Content Marketing Marketing Analytics Tools 79

Lake One

MAY 14, 2020

Brand Market Share. Stan Tan of Selby’s , “The end goal [of content marketing] is building a brand so you don’t have to rely on spending money on TV ads, Facebook ads or other forms of advertisements.”. Brand market share is a tactic you can use to measure this. Use these metrics to track and measure content engagement.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Marketing Insider Group

MARCH 18, 2024

Think of it as laying down the tracks for a train. With the tracks in place, all you need to do is follow them to your destination. By breaking up text, they make your information more digestible for readers, guiding them through your content in a way that feels effortless. So, why should you listen to us?

SERP 246

SERP Keywords Eye-Tracking Planning 246

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. marketing Click To Tweet.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Marketing Insider Group

DECEMBER 18, 2023

This isn’t just about throwing content into the digital universe and hoping for the best. It’s about strategically placing your message in front of the right eyes at the right time. And who better to guide you through this than the pros who live and breathe effective content distribution every day? Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. Here's a list of analytics tools that will help you measure the impact of your content marketing.

Analytics 101

Analytics Work Management Planning Tools 101

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

My company challenged me to show ROI for our content marketing program. We wanted to dig deeper to truly understand which content was resonating with our leads. For example, Content Marketers can specifically benefit from a content marketing platform (CMP) that complements and integrates with your engagement platform.

Marketing Automation Services 133

Marketing Automation Services Conversion Content Marketing Work Management 133

Marketing Insider Group

OCTOBER 11, 2023

Think of it as the heart of your content, offering a general overview and serving as a starting point for readers to explore related subjects. For us, it’s content marketing. The more people who see your content, the more valuable it becomes. These are the spokes. Are people reading it? Are they finding it helpful?

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Process 111

Process Lead Ranking Content Marketing Planning 111

Convince & Convert

SEPTEMBER 28, 2015

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Bounce Rates. Calculating conversions is usually pretty simple.

Marketing Analytics Tools 162

Marketing Analytics Tools Planning Content Marketing Marketing & Strategy 162

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Marketing Insider Group

APRIL 11, 2023

The most effective websites have: Easy-to-use interface Eye-catching design (representative of your brand) Mobile-friendly layout Quick responses High quality content Engaging visuals Technical optimization that attracts visitors Developing a website that is both professionally and aesthetically pleasing is no easy task.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

ClearVoice

APRIL 17, 2024

But, the real value of collaboration hinges on the tangible results it produces, so having a firm grasp on tracking and monitoring your achievements is crucial. The Importance of Tracking Your Collaborative Content Hopefully, we don’t have to emphasize how important data is to your marketing success.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Content Marketing Institute

JANUARY 10, 2019

Certain Agile concepts and ideas have been part of the content marketing conversation for some time now. This article focuses on how a Scrum-based approach to content marketing could work, as told through the experience of a hypothetical content marketing team. Scrum benefits for content teams.

Planning 94

Planning Content Marketing Paid Search Agency Content 94

Sharpspring

MAY 15, 2020

So, instead of using outbound marketing techniques that can be perceived as disruptive and annoying, many leading brands have switched to content marketing. What is Content Marketing? Content marketing is the use of blogs, books and magazines to boost the online presence of a brand.

Content Marketing 68

Content Marketing Paid Search Agency Inbound Marketing Content 68

DivvyHQ

NOVEMBER 7, 2018

When it comes to eating, we have a vast number of delicious options at our (sauce-stained) fingertips, so we’re always keeping an eye out for “Best Of” lists where readers choose their favorite spots. Congrats to All Content Marketing Tools Recognized! Friends in High Places. Again: fantastic company.

Marketing Analytics Tools 93

Marketing Analytics Tools Work Management Marketing Management Tools 93

Content Standard

SEPTEMBER 27, 2021

The more you build out the breadth and depth of your content coverage in each topic, the more authority you accumulate in the eyes of search engines and the higher the resulting lift in visibility across relevant search queries. Check out this article for more on how flexible collaboration models are transforming marketing.

Lead Ranking 123

Lead Ranking Planning Enterprise Management Marketing Plans 123

Scoop.it

FEBRUARY 1, 2024

The Wins and Losses of Content Creation Much like content curation has pros and cons, content creation also has good things to consider as well as a few negative aspects to keep in mind. Win: Google Loves Original Content Google is a huge fan of unique content , especially if you’ve created your content with an eye on SEO.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

DivvyHQ

APRIL 30, 2019

While there is no shortage of “best practices” for content marketers, they often don’t make a lot of sense because they’re too contextual or specific to certain types of companies. But what about a list of specific do’s and don’ts for content marketers that are practical and applicable to all?

Planning 111

Planning Content Marketing Work Management Marketing Management 111

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan. Who is our audience?

Template 97

Template Top of Funnel Planning Enterprise Management 97

Marketing Insider Group

JULY 15, 2021

You can certainly read books and articles to get your innovative thinking back on track. However, you might also want to give your eyes a break. Recommended Podcasts for Marketers. If nothing else, you’ll be persuaded that life and possibilities are always more than meets the eye.

Thought Leadership 363

Thought Leadership Eye-Tracking Advertising Agencies Creativity 363

Marketing Insider Group

APRIL 8, 2015

Acting on the content marketing industry’s growing need, and inability, to truly understand and measure the impact of their craft, the Altimeter Group has developed a new report entitled, “ Content Marketing Performance: A Framework to Measure Real Business Impact. Content Marketing'

Content Marketing 100

Content Marketing Business Eye-Tracking Content 100

Vision6

OCTOBER 12, 2022

So whether you’re looking at a welcome series, lead-nurture or an upsell campaign, we’ll be covering everything from what email drip marketing is and why you need it, to when you should employ a drip campaign and how to track success. Some Top KPIs to Track. What is an email drip campaign? Source: Really Good Emails.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52