ANNUITAS
APRIL 20, 2020
Businesses today spend about a third of their marketing budget on content , but nearly half aren’t measuring the ROI of their content, and even less consider their content performance as “very successful”. Marketers aren’t asked to track it . Impact Expectation: Volume x Elasticity. It’s too challenging .
SmartBug Media
JANUARY 11, 2023
Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Through strategic content marketing, what other incentives can brands provide for new and prospective customers? Content Marketing Strategies That Avoid Discounting.
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ANNUITAS
MARCH 1, 2016
And this allows us to assess two new KPI categories — elasticity and velocity. Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g., closed revenue). Velocity looks at the average time between consumption and a given outcome.
Convince & Convert
JANUARY 9, 2015
Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity , a digital marketing and public relations firm. Jason produces a ton of content, not only for clients, but he also has two books of his own. “At Tweetable Moments My Twitter policy is, ‘Share good sh*t.’
Webbiquity
OCTOBER 9, 2018
Image credit: Elastic Email. Compliment a piece of content published by the prospect. Personalization in Content Marketing. Not all of your content will drive loads of conversions. Campaign Monitor shares data which found that emails with personalized subject lines are 26% more likely to be opened.
SmartBug Media
DECEMBER 20, 2018
As you age, it becomes less elastic and the production of oil slows down. But as you age, your skin becomes less elastic and the production of oil slows down. Below are two ads from Dove —one that uses coherence markers and one that doesn’t: Dove Soft-Touch Ad #1. Your skin’s natural oils keep it silky and supple.
ClickZ
SEPTEMBER 8, 2020
Elasticity for increasing customer and client demands while in quarantine, your CMS should include autoscaling features to meet varying demand across regions as well as optimized CDN for speedy page-load times.
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