Marketing Insider Group

APRIL 10, 2023

Rather than doubling down on Amazon, you need to develop an all-of-the-above approach to ecommerce marketing that covers your entire digital sales footprint. Sync Up Your PPC and Organic Content Marketing Campaigns Why should PPC ecommerce marketers consider content organic marketing at all?

PPC 281

PPC Paid Content eCommerce Allocation 281

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? A robust content marketing strategy is like a good stew – it needs time to simmer and develop.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Industrial Marketer

JUNE 15, 2022

Building a marketing strategy for a B2B company is a long and complex process. Having a B2B content marketing strategy is one of its constituent elements. That is an effective way for a brand to attract the target audience and make it loyal while building a sales funnel. To create an effective B2B content marketing.

Top of Funnel 116

Top of Funnel Marketing Strategy Marketing & Strategy B2B Marketing 116

Marketing Insider Group

AUGUST 27, 2018

But this is the bare bones of content marketing. It’s creating a plan, not a strategy and it’s missing out on the impact potential of a goal-focused, personalized, purposeful approach to your brand’s content. The post How to Create an Effective Content Marketing Strategy appeared first on Marketing Insider Group.

Marketing & Strategy 218

Marketing & Strategy Marketing Strategy Effectiveness Planning 218

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Marketing Insider Group

DECEMBER 18, 2023

And who better to guide you through this than the pros who live and breathe effective content distribution every day? This is where the magic of paid content distribution comes into play. This method is highly effective due to its vast reach and customizable ad options. Why Zemanta?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Let’s break down what it offers: Content discovery. No worries.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. TripAdvisor is a company that has built its brand around user-generated content. So what can you do to ensure that your content marketing strategy is optimized to maximize consumer trust?

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. This form of marketing focuses on getting existing consumers to talk about your brand, products, or services by providing feedback, reviews, and/or social references.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Marketing Insider Group

MARCH 6, 2023

What Exactly Does “Creating Video Content” Mean? According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. But what exactly qualifies as video content? Here’s 6 easy steps to maximizing your video content’s ROI and scaling your marketing efforts.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Search Engine Journal

OCTOBER 4, 2022

Scale your content to new heights by investing in a great content marketing platform. The post 7 Best Content Marketing Platforms For An Effective Strategy appeared first on Search Engine Journal. Here are our top picks.

Marketing Strategy 126

Marketing Strategy Marketing & Strategy Effectiveness Content Marketing 126

Marketing Insider Group

DECEMBER 1, 2023

To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. There is certainly a great need to get key stories, presentations, objection handling, technical explanations and other important “messages” delivered effectively. What Are We Coaching For? They lack data.

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Marketing Insider Group

JULY 10, 2019

As a marketer, you already know that content marketing is well worth your time and effort. The post How to Get Executive Buy-In With an Effective Content Marketing Strategy appeared first on Marketing Insider Group.

Buy 208

Buy Marketing & Strategy Marketing Strategy Effectiveness 208

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Lake One

NOVEMBER 23, 2022

So why should content marketing for startups be a priority? Keep reading to learn about the benefits of content marketing and start building out your plan. What is Content Marketing? Why is Content Marketing for Startups important? Why is Content Marketing for Startups important?

Startups 75

Startups Webinar Metrics Marketing Strategy Marketing & Strategy 75

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

MARCH 24, 2021

Those same foundational elements of a moving story apply to content marketing. So, how do you effectively implement and scale brand storytelling into your content strategy ? Using storytelling in your content marketing allows you to build trust with a buyer. Why Use Storytelling in Content Marketing?

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). As a result, their marketing budget may get slashed, or the headcount may be reduced as a result of the company missing its revenue quota or the economy heading into a recession. In summary….

ROI 91

ROI Effectiveness Planning Content Marketing 91

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Course 332

Course Content Marketing Planning Best Practices 332

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Conversions.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Your first play should be a content marketing strategy. Image: SEMRush.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Roketto

AUGUST 7, 2020

People talking about blogging and content marketing as if they are synonyms, as if they are the same thing. Do you want to know what drives me crazy?

Content Marketing 154

Content Marketing Effectiveness Content Marketing 154

Launch Marketing

SEPTEMBER 7, 2022

Some technologies help you create content, some help distribute content and others help you measure the effectiveness of content. Many B2B content planning tools do virtually the same thing, which makes the selection process more difficult. We’ve helped many clients achieve their content marketing goals and beyond.

Planning 104

Planning Paid Search Agency B2B Marketing Effectiveness 104

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 343

Content Marketing Lead Ranking Lead Scoring Content 343

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

AUGUST 30, 2017

The post Effective Content Marketing Strategies: Saving Money and Resources appeared first on Marketing Insider Group. Those resources include money, human resources (man/woman hours) and more. Those are the types of resources that larger corporations may have access to, but small businesses do not. In order […].

Resources 173

Resources Marketing Strategy Marketing & Strategy Effectiveness 173

Marketing Insider Group

APRIL 6, 2021

With content marketing. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? And how do you measure its effectiveness?

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Educating yourself will help you ask more effective, probing questions and proves you’re invested in the project. Count me in that group. Many sourcing calls are only 30 minutes long.

SME 310

SME Tips Content Marketing Work Management 310

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

nDash

AUGUST 2, 2022

Is your health technology company publishing content online, but you aren’t seeing any results? Do you have a health tech content marketing plan in place? If yes, how effective is it? If you aren’t sure how your health tech digital marketing is producing ROI, then a few tips might help.

Planning 52

Planning Marketing Plans Effectiveness Content Marketing 52