Marketing Insider Group
AUGUST 10, 2015
Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. Calculate the Costs of Unused content. First, we need to have a solid understanding of your organization’s current content costs and utilization. Borrow Budget From Underperforming Digital Assets.
Convince & Convert
NOVEMBER 5, 2014
Google has had a lion’s share of the kingdom to itself since buying DoubleClick. Jay Today This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. Think about how much more Facebook knows about you than does Google.
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Convince & Convert
NOVEMBER 5, 2014
Google has had a lion’s share of the kingdom to itself since buying DoubleClick. This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. Think about how much more Facebook knows about you than does Google.
NuSpark Consulting
APRIL 13, 2012
Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Our favorite marketing automation tools that we recommend are linked here. Digital Audience Research. Here’s the link to the digital media research tools. Funnel Entrance: Targeting audiences who are exploring solutions.
Content Standard
MAY 22, 2016
In “Pressure”, a new story from the Content Standard, we investigate the mounting stress marketers are under to adapt to evolving consumer preferences and change how they connect with their audiences. Content marketers just followed their lead. The Rise and Fall of Content. Like Robert Griffin Jr.
RebelMouse
JULY 13, 2018
The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. The brands are now unified into three different platforms: Google Ads, Google Marketing Platform, and Google Ad Manager.
Content Standard
AUGUST 27, 2015
Your primary stakeholder is the one who’s holding the purse strings for the content marketing initiative, but you’ll have many other stakeholders who will be instrumental to successful transformation. According to Doubleclick , display advertising click-through rates are 0.06 Know Your Stakeholders.
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