The Point

MARCH 18, 2014

I’m old enough to remember when list-based marketing was the workhorse of B2B demand generation (or, as we called it back then, “direct marketing.”) Today’s modern demand generation is driven by content marketing, social media, search marketing, and other inbound strategies. Those days are long gone.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Marketing Insider Group

OCTOBER 17, 2016

In recent years, marketing has come to heavily rely on big data when it comes to creating strategies and launching new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. The post What do Data Solutions Mean for Marketing Technology?

Database Marketing 100

Database Marketing Marketing & Strategy Marketing B2B Marketing 100

SmartBug Media

AUGUST 11, 2020

When marketing isn’t your area of expertise, creating and executing marketing strategies geared toward your manufacturing company can seem overwhelming. Marketing is an expansive and ever-evolving subject, encompassing content marketing , email marketing, database marketing, and so much more.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ad Agencies Companies 100

Valasys

AUGUST 18, 2020

Gathering leads from the pre-existing Databases. Marketers should often draw leads from pre-existing lists that are often purchased. Such leads are often high-quality with higher chances of conversions. Direct Email. You can use the power of direct emailing to build your user base and enhance your email lists.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Tony Zambito

OCTOBER 18, 2015

Personalization is an extension of database marketing, whereby attempts are made to differentiate through personalized marketing. The numbers bear this out as seen by several surveys showing content marketing effectiveness declining.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

The Point

JUNE 11, 2010

Other topics on tap include: * Scrapping Traditional for Content Marketing. * Matching a Marketing Automation System to Your Needs. Tags: B2B Marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation b2b demand generation b2b lead generation.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

The Point

NOVEMBER 24, 2009

Tags: Campaign Measurement Content marketing Database Marketing Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing email marketing b2b demand generation b2b lead generation landing page optimization.

Landing Pages 100

Landing Pages Lead Ranking Lead Scoring Lead Nurturing 100

Binary Demand

MAY 30, 2023

Commonly, a lead generation company will provide services such as; Database marketing In-house marketing teams Databases of businesses and professional information Let’s get to the core aspect of this topic i:e, how do lead generation companies work?

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Commonly, a lead generation company will provide services such as; Database marketing In-house marketing teams Databases of businesses and professional information Let’s get to the core aspect of this topic i:e, how do lead generation companies work?

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Onalytica B2B

JANUARY 8, 2019

As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe. I also began working with CRM systems to enable database marketing efforts and lead results analytics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Biznology

JANUARY 5, 2022

This month we’re pleased to feature Consultants Collective member customer acquisition and retention consultant, specializing in B2B markets, Ruth Stevens. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

The Point

OCTOBER 14, 2010

Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. “ Tags: B2B Marketing Campaign Measurement Content marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation marketo.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Biznology

NOVEMBER 8, 2012

When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. The key principle of content marketing is that all these roles are interdependent for success.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. The dynamic nature of the internet has caused a massive shift in media consumption habits.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Leadspace

OCTOBER 6, 2019

Mike Moran is the co-author of the book on Content Marketing and Big Data, Outside-In Marketing. One of the initial reasons you started Bizology is that, traditionally, B2B companies tend to have little marketing experience of any kind. Marketing is persuasion. You can see more from Mike Moran at Biznology.com.

B2B Marketing 48

B2B Marketing Top of Funnel Enterprise Management Paid Search Agency 48

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. The dynamic nature of the internet has caused a massive shift in media consumption habits.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Customer Experience Matrix

SEPTEMBER 8, 2017

Marketers are taking more responsibility for the entire customer life cycle and work more closely with sales, account management, and customer success teams. This pushes them to look for a complete customer view that includes data from marketing automation, CRM, and additional systems like Web sites, social media, and content marketing.

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. More and better content. B2B marketers were early to the content marketing game.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Directive Agency

MARCH 27, 2017

With a six-step business building model, Pulizzi flips the traditional entrepreneurship script in his 2015 marketing how to guide. The Content Formula : Calculate the ROI of Content Marketing & Never Waste Money Again by Michael Brenner with Liz Bedor.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

MarketJoy

JUNE 25, 2018

This information came when social media, content marketing, search engine optimization, and other inbound strategies had already proved their mettle with regards to “cost-efficiency.” Others who tweet this content also constitute inbound services.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute.

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Campaigns 100

PureB2B

AUGUST 3, 2016

When you write a blog post, be mindful of specific words or phrases that are related to other posts or content within your site. Database Marketing ) to other resources on your site. Throughout the post, link these words (i.e.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. But at the same time, there’s a corresponding rise in content marketing , which is not no cost, but it’s certainly lower cost than most things involving a media buy. Social Pros Shout Outs.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

PureB2B

AUGUST 3, 2016

When you write a blog post, be mindful of specific words or phrases that are related to other posts or content within your site. Database Marketing ) to other resources on your site. Throughout the post, link these words (i.e.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

PureB2B

MAY 30, 2022

Email marketing. Content marketing. Search marketing (Paid Search). According to Chief Marketer’s – email marketing is the most effective channel for B2B lead generation. Using Database Marketing to Drive B2B Lead Generation. This strategy is called database marketing.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

PureB2B

DECEMBER 30, 2019

Most marketers would have probably heard of Search Engine Optimization (SEO) – it’s the process of optimizing the quality and quantity of your website traffic from the search engine results page. Businesses, along with practically any and all types of transactions, are carried out in the digital world.

SEO 62

SEO Marketing & Strategy B2B Lead Ranking 62

The Point

FEBRUARY 18, 2014

As a vendor of CRM solutions (to use that same example), when a prospect determines that he/she has a need for CRM, you want your marketing message to be in a place, at that very moment, that makes your company part of the conversation. Where does your product fit on the spectrum?

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Webbiquity

JANUARY 12, 2021

Tom: That’s sort of a form of influencer marketing. What about content marketing or any kind of online advertising? Michael: Yeah, we’ve definitely been looking to develop more content. So, we’ve done some accelerators, we’ve done a little content marketing, we’ve created some videos.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

PureB2B

OCTOBER 16, 2016

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies and to launch sure-fire new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. Monitor Marketing ROI. Fortunately, those days are over.

Marketing Management 62

Marketing Management Peer-to-peer Cross-Selling Loyalty 62

PureB2B

OCTOBER 16, 2016

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies and to launch sure-fire new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. Monitor Marketing ROI. Fortunately, those days are over.

Marketing Management 62

Marketing Management Peer-to-peer Cross-Selling Loyalty 62

Convince & Convert

SEPTEMBER 14, 2010

(photo collage by Dan Taylor ) More from Convince and Convert Is Twitter for Business Even Worth the Trouble The 3 Amigos: Email, Blogging, Social Sharing Why Social Supports Email in the Interactive Marketing Hub Convince and Convert Recommends Introducing Social Media to Your Business (Danny Brown) The Metrics of Social Media (Danny Brown) The Kindergarten (..)

Social Media 123

Social Media Work Management Marketing Management Media 123

The Point

SEPTEMBER 9, 2009

Tags: B2B Marketing Content marketing Database Marketing Installed Base Marketing Lead Management Lead Nurturing Marketing Automation Social Media techvalidate.

Lead Nurturing 100

Lead Nurturing Database Marketing Landing Pages Content 100

The ROI Guy

SEPTEMBER 20, 2012

Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities.

Lead Ranking 40

Lead Ranking Lead Scoring Marketing Automation Services ROI 40

Content Standard

JANUARY 9, 2015

But do you know how to get the most out of your MAP to generate more leads and use content to make them more sales-ready? If so, read on to learn how you can pair your MAP knowledge with your content marketing strategy to get the most out of your creative assets. Lead Nurturing with Emails.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147