Curation Principles in Content Marketing for eCommerce Brands

Scoop.it

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. It goes without saying that content curation can save a large amount of time and money for your marketing team.

Content Curation for SEO: How To Make It Work

Scoop.it

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. But how can curated content be useful for driving SEO?

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Content Curation in Practice

Avitage

An article about recent research results on content marketing spend caught my eye. Then my brain fired off a content marketing principle: acquire. Always be acquiring ideas and inputs for new content. We call this content curation when content originates from a third party source (this link is an example of one use of curation). I copied the link into our content inventory (you have one of these, right?).

How to Legally and Ethically Curate Content

Scoop.it

If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. What is Content Curation?

How to use data for content curation

Sprout Social

And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in. What is content curation? sharing content.

Why You Should Invest In Content Curation

RockContent

When it comes to creating content, marketers and publishers face a number of challenges. For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. How do you fill your editorial calendar with quality content without sacrificing quality? One good answer is curated content. What is curated content?

35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. Content Ideas.

How To Stay Top-of-Mind For Your Audience With Content Curation

BuzzSumo

But with strategic content curation, you can become the go-to industry source they’re looking for. Content. As days pass, more and more content gets published, good or bad. This is a serious blow to digital marketers everywhere. Distilled Content.

Don’t Just Curate Content – Harvest

Avitage

This blog published on the Sandhill.com blog. Content curation today is a severely underutilized tactic. It offers great potential to address many content challenges marketers face. The harvest step is perhaps the most significant part of our curation practice. When curating both internally developed and third-party content, we harvest specific elements from within the source content itself.

How To Use Content Curation To Build a Loyal Audience

Scoop.it

Creating original content is hard work, not to mention time-consuming and often expensive. This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc.,

Content Curation And 12 More Content Marketing Terms Defined

Marketing Insider Group

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. To me, content strategy is all about focusing on the needs of our audience. It’s simply a more effective way of marketing than trying to interrupt, promote, cajole and convince.

8 Content Curation Tips: Build Trust With Content You Didn’t Publish

Kapost

If you’re investing a significant amount of time and money into your content operation and don’t have a content curation strategy to complement it, you’re missing out on some low-hanging. The post 8 Content Curation Tips: Build Trust With Content You Didn’t Publish appeared first on Kapost Content Marketing Blog. Marketing Strategy

4 Examples of Content Curation Done Right

Oracle

In recent years there has been a lot of buzz about content curation , given its power to help fuel content marketing and better engage an audience. By now most marketers have heard of curation conceptually, but may not be familiar with how their peers use it in the real-world. Here are four examples of how organizations, profit and non-profit, small and large alike, are effectively curating third party content to achieve business results.

Why and how you should organize your curated content

Scoop.it

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet.

How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

Scoop.it

Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. Maximizing Leads Driven by Created Content.

11 Content Curation and Collaboration Tools to Save You Time

Content Marketing Institute

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Yet, curating and collaborating is essential. The problem is that social media marketing is notoriously self-centered.

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads.

What Is Curated Content And How To Do It Right?

seo.co

Have you ever wondered how much content people create on the internet in a single day? So wouldn’t it be nice to sometimes re-purpose some of that content for your audiences instead of coming up with new ideas? What Is Curated Content? Content Curation Models.

How to Improve Your Content Marketing Results

Marketing Insider Group

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint.

Content curation for communication teams: your guide for external audiences

Scoop.it

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy.

Healthcare Content Marketing: How to Do It Right (With Examples)

Marketing Insider Group

Healthcare content marketers have a heavy burden. So, how can you do healthcare content marketing right? We’ve got some ideas and examples to help you strategize and optimize your content. Healthcare content marketing is complex because of the topics and buyers.

Five Things to Do When Your Content Curation Efforts Isn’t Driving Any Results

Scoop.it

It is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content. Sooner than later, they realize that content curation is everything but a quick fix. s curation tool.

Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. While old-school methods , such as print ads, still have their place in marketing strategy, they are less efficient and conversion-oriented. Publisher by Nick Youngson CC BY-SA 3.0 There needs to be a reason why you are publishing.

New Content Curation & Content Marketing Tool “TrapIt”

Marketri

Last month, I explored and wrote about the topic of content curation and how it supports the content marketing process. As I mentioned in my previous post, we have really seen content marketing take off in the past year or so. We have found content marketing and content curation to be excellent marketing tools both for Marketri and for our clients and these concepts have become essential components of our marketing plans.

Why Content Curation Is Not The Answer

Digital B2B Marketing

The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). So what if you could be a content marketer without actually creating content? Enter curation, the glittering solution for today’s content marketers. On the surface curation sounds perfect.

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. It's invigorating because it's a signal that readers are willing to consume content outside of the platforms — a shift from the tug of war we've been seeing these past few years between brands, new media companies, and platforms that are all trying to claim the upper hand. But publishers are still trying to navigate exactly.

Content curation for internal communications: your go-to guide for success

Scoop.it

As we’ve already talked about , you can use content curation to make the job of your communications team significantly easier. There’s even better news: you can use content curation for internal communications, too. Publishing and promoting company news internally.

Why Brands Need To Act Like Publishers

Marketing Insider Group

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. So here are some excerpts of my views on why brands need to think and act like publishers. Why Content Marketing? The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing.

How to Curate Content for Microlearning

Scoop.it

Two concepts that have a large return for a small investment are microlearning (the art of creating small, “bite-sized” courses) and content curation (the practice of leveraging pre-existing content that was either created either by you or another author). Content Marketing

Three Reasons Content Curation is Overrated

Digital B2B Marketing

B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Marketers, in their race to the shortcut, are confusing respect and attention with thought leadership. In Summary Is curation valuable?

As Publishers Look to Diversify, Google News Makes Meaningful Changes

RebelMouse

For You curates five of the most relevant headlines based on a user's interests, which is usually a mix of breaking, local, and topic-specific stories. The Newsstand helps users explore every publisher available on Google News. And by using the Google Subscribe feature, readers can also subscribe to news publisher with one click when they discover them. It's a competitive market not just for the outlets themselves, but also for the audiences they're trying to capture.

Content Curation and WordPress: The Perfect Fit

Scoop.it

The demand for companies to create quality content is at an all-time high—and it’s no surprise. If you’re creating mediocre or inconsistent content, you can’t stand out, and if you’re not creating content at all, there’s no way for your target audience to find you. In fact, content is so highly prioritized that content writing and editing skills are among those with the highest demand in the jobs market. Step 2: Add content to your topic page.

How to Use Content Curation to Improve Your Social Media Efficiency While Getting Results

Scoop.it

Then you need to follow the marketing trends that guide the way people do business online. And today’s biggest market trend? Because today’s technology has a simple answer: content curation. Today, you’ll learn how to use content curation to speed up your social media strategy while reaping all the same results. The content problem: Why good social media content isn’t enough anymore. In other words, the world is full of too much content.

How to Curate Content Like A Pro: 8 Lessons [Examples]

Content Marketing Institute

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This doesn’t mean content curation is free. Rather, curated content is more cost effective than brand-spanking-new content.

The Path to Value from Content Curation

Digital B2B Marketing

Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. Ardath Albee ( @ardath421 ) has a sample to-do list for a content marketer in Show Quantity the Door. That doesn’t mean curation is not valuable. But the path to value from your curation is a winding one.

In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere.