Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. Google+ : Content marketing goes yet another step forward as B2B executives can now link their content using Google+ authorship.

Social Media 40

Social Media Optimization CPO Media 40

Tomorrow People

FEBRUARY 27, 2018

What is content? Fuel for your content marketing campaigns. What content is not: the latest Forbes cover feature with Mark Zuckerberg that’ll change the world. The whole point of using an agency is that it allows for objectivity — which will help your content marketing reach a broader audience.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

PathFactory

JUNE 24, 2021

Content intelligence is how we’re going to get it. Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence. We need more data. A lot more.

ROI 52

ROI Top of Funnel Forrester CPO 52

Webbiquity

JUNE 6, 2011

A sought after search marketing, social media & PR industry speaker, Lee has keynoted Online Marketing Summit, Social Media Junction and Search Exchange on the intersection of Search, Social Media and Content Marketing. He’s a Twitter Top Marketing Professor. Epirot Ludvik Nekaj – @LPlus.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100