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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Vendor content is attracting more visitors per account. High-quality content is getting more expensive.

Research 349
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12 questions to ask SEO platform vendors during the demo

Martech

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Are they showing us our “must-have” features? Do you support international search?

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Selecting The Right B2B Telemarketing Vendor

Only B2B

Selecting the right telemarketing company for your campaign is salient for the appointed firm will be representing you in one of the most personal forms of marketing communication. Hiring the wrong B2B Telemarketing Company will diminish productivity, cost you big bucks, and will reflect poorly on your brand.

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Sourcing Content Syndication Vendors [Research Tips Included]

PureB2B

There are nuances that prevent you from getting noticed, or stop your content from even showing up anymore. So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? What Does a Content Syndication Partner Do?

Vendors 110
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The type of content B2B buyers say helps vendors win deals [study]

Sword and the Script | B2B

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

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Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit

Content Standard

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

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What to Look for in a Content Syndication Vendor

PureB2B

However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful practices content syndication vendors use to ensure you’re getting a quality return on your content investment. What to Look for in a Content Syndication Vendor.

Vendors 62