Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Tomorrow People

NOVEMBER 30, 2018

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

Trends 220

Trends Content Marketing Brand Identity Branding 220

ClearVoice

OCTOBER 3, 2022

One of the biggest challenges content marketers face is having to get executive buy-in. Executives are usually busy running the company and don’t understand content marketing. The most important thing you can do to get executives to buy into your content marketing strategy is focus on the bottom line.

Buy 98

Buy Marketing Strategy Marketing & Strategy Work Management 98

Optinmonster

MARCH 22, 2024

With no clear consensus from the content marketing community, how are you supposed to decide what to do with the comments on your own blog? When it comes to your content marketing, you can safely assume that the more traffic you get, the more revenue you’ll be able to generate.

Correlation 73

Correlation Lead Scoring Lead Ranking Traffic 73

Webbiquity

SEPTEMBER 19, 2017

Content quality doesn’t matter (much) to marketing success. The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. And other forms of content each have their place.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Contently

SEPTEMBER 20, 2019

Our jobs may not consist of saving the world, but work deadlines can still have a powerful impact on our effectiveness and content marketing ROI. To find out the impact due dates have on marketers, Contently’s data science team studied the workflows of more than 13,000 pieces of content.

ROI 136

ROI Content Marketing Planning Urgency Marketing 136

KoMarketing Associates

JUNE 7, 2018

Below are some of the issues that come with up with content that is too narrow, as well as tools, tips, and resources to breath fresh air into your topics: How Knowledge Bias Affects Content Marketing Efforts. To get past the curse of knowledge, we as marketers must think beyond the industry we are in as we know it.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Marketing Insider Group

JANUARY 17, 2023

Building internal links encourages the spread of link equity, ultimately increasing the value search engines find in your content. Consistent internal linking is an essential content marketing technique that promotes more traffic, a stronger link profile and enhanced SEO. What Is An Internal Link? Image Source: Zyppy.

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Biznology

AUGUST 3, 2016

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Content Marketing and Link Building Aren’t Interchangeable.

Link Building 80

Link Building Ad Building Content Marketing Correlation 80

Convince & Convert

JULY 28, 2013

Google Correlate is essentially Google Trends in reverse. For example, Google Correlate shows that the search term “pellet smokers” has a.8947 For example, Google Correlate shows that the search term “pellet smokers” has a.8947 It’s outstanding for uncovering seasonal and location-specific inquiry patterns.

Content Marketing 152

Content Marketing Correlation Work Management Content 152

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Webbiquity

JULY 21, 2020

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. The tool’s algorithm algorithm looks at 16+ million possible combinations to identify the most important insights across all marketing channels.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. Another 56% rated their content marketing efforts as moderately successful.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Convince & Convert

JUNE 16, 2014

This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. here’s a post I wrote about their nifty content amplification tool ). You can run some correlation studies on that, but it’s difficult to point to it exactly.

Content Marketing 159

Content Marketing Paid Search Agency Planning Advertising Agencies 159

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Content Standard

JANUARY 22, 2018

Not too long ago, if you produced enough content with the right keywords, you were in pretty good shape as a content marketer. Content marketers are feeling the squeeze: Just being competent at your job requires creativity, strategic thinking, and great organization. And becoming a truly masterful content marketer?

Statistics 95

Statistics Research Top of Funnel Content Marketing 95

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Marketing Insider Group

OCTOBER 20, 2020

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Every employee has a story to tell, you can scale up content marketing while retaining its effectiveness if you can figure out a way to give your employees a voice that resonates in your industry.

Business 353

Business Work Management Correlation Cable 353

Marketing Insider Group

JULY 13, 2015

Very few content marketers hit a home run each time they step up to bat. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make.

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

ClearVoice

MARCH 2, 2020

To scale your content marketing efforts, you need to carry an exquisite bouquet of content. Opportunities are endless with the types of content you can produce. It’s tough to know when and where various content comes into play within your strategy — and which types you truly need to take on. A whatty-what?

Content Marketing 114

Content Marketing Paid Search Agency Content Buyer Personas 114

Marketing Insider Group

JUNE 1, 2015

One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago. Very few content marketers hit a home run each time they step up to bat. Not Documenting Your Content Marketing Strategy .

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

KoMarketing Associates

OCTOBER 21, 2014

During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. Disclaimer : Our rendition was even more intense than this one!

Content Marketing 120

Content Marketing Content RSS Paid Search Agency 120

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. But, cumulatively, the numbers represent a lot of customer engagement. Source: Vidyard. Size matters not at all.

Trends 158

Trends Video Marketing Correlation Business 158

Content Standard

DECEMBER 17, 2018

For your content marketing to truly shine and deliver a meaningful impact, it must be guided by intentional, clear strategy. Documenting a content marketing strategy is key to your success. It also makes it easier to determine which types of content to develop as your brand grows, and its positioning evolves.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

Scoop.it

NOVEMBER 27, 2018

You put a lot of time and money into content marketing for your business, but how can you know if the investment is paying off? Vanity metrics” have received a ton of negative publicity in most social media marketing circles, but hear me out here. This should then be correlated back to traffic and lead conversions.

Top of Funnel 79

Top of Funnel Content Marketing Multi-Channel Paid Search Agency 79

Marketing Insider Group

FEBRUARY 15, 2021

Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view. Creating 10X Content: What’s the Magic Recipe?

Lead Scoring 342

Lead Scoring Lead Ranking Content SMB 342

The Effective Marketer

APRIL 4, 2013

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. Content Marketing Marketing Strategy Public Relations aberdeen group content marketing PR public relations'

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

APRIL 4, 2013

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. Content Marketing Marketing Strategy Public Relations aberdeen group content marketing PR public relations'

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content.

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

Vision Edge Marketing

FEBRUARY 16, 2021

Since 1997, PwC has conducted a survey of CEOs to learn what they foresee in each coming year Over the years, the PwC research found there is a strong correlation between a chief executive’s expectations for their own organization’s growth and that of global GDP growth. Perhaps work by PwC provides some insight.

Planning 190

Planning Work Management Paid Search Agency Marketing Management 190

KoMarketing Associates

AUGUST 14, 2014

As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape. By doing so, the content team can then create a strategy that aligns with the strengths of the organization.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

Marketing Insider Group

JANUARY 9, 2023

A recent study found that domain ratings and keyword rankings are closely correlated, proving that domain authority is helpful when estimating a website’s likelihood of seeing organic traffic on search engines. Why Is It Important? Image Source: Ahrefs.

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

SmartBug Media

MARCH 1, 2019

As a content marketer who has worked from home every day for the past year (a huge EQ challenge), I hope I can pass on some of what I’ve learned about EQ to help you become a better employee. As a content marketer, burnout is a constant threat. As a content marketer , what are your favorite parts of your job?

Content Marketing 80

Content Marketing Work Management Content Correlation 80

SmartBug Media

JANUARY 4, 2019

In fact, in a survey conducted by the Digital Marketing Institute , it is estimated that 92 percent of companies consider ABM crucial for B2B marketing success. So, what role does ABM play in your existing content marketing strategy or how can you get started? Sales and Marketing Alignment.

Account Based Marketing 75

Account Based Marketing ABM Top of Funnel Marketing Strategy 75

DivvyHQ

APRIL 9, 2019

When it comes to SEO and content marketing, there’s another Jaws effect playing out in our professional lives. This shark’s evolving search algorithms lurk beneath the warm waters of the web, devouring websites and content programs that can’t keep up with algorithmic shifts. And you know creating targeted content is essential.

Keywords 78

Keywords SEO Top of Funnel Planning 78

DivvyHQ

JULY 23, 2019

When you have everything centralized in a content marketing metrics dashboard, it enables you to have access to real-time data and make smarter marketing decisions. In building the ideal content marketing metrics dashboard, there are many considerations on what to include. Which Content Marketing Metrics Matter?

Top of Funnel 76

Top of Funnel Marketing Automation Services Planning Ad Building 76