Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 208

Content Marketing Content High Quality Lead Marketing 208

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. TripAdvisor is a company that has built its brand around user-generated content. So what can you do to ensure that your content marketing strategy is optimized to maximize consumer trust?

Trust Marketing 358

Trust Marketing Content Marketing Content Ad Building 358

Industrial Marketing Today

NOVEMBER 17, 2021

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). Refer to my post, Industrial Marketing: What. This is only a content summary.

Content Marketing 335

Content Marketing Content Marketing Advertising Benchmark 335

KoMarketing Associates

NOVEMBER 23, 2022

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area. In the last year, most B2B marketers (71%) believe that content marketing has become “more important” over the past 12 months.

B2B Marketing 245

B2B Marketing Content Marketing Marketing Report B2B 245

Marketing Insider Group

SEPTEMBER 26, 2022

You need to adopt a solid content marketing strategy to maximize the eyes on your product. LaunchMarketing.com says: Beyond lead generation power, content marketing also allows you to communicate directly with your target buyer audience and explain how your product or service can address their unique pain points.

Content Marketing 245

Content Marketing Marketing Strategy Content Product 245

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

Content Marketing 278

Content Marketing Content Marketing SEO 278

Marketing Insider Group

NOVEMBER 1, 2022

Content marketing emerged early on as a driver of technology and IT Service company marketing strategies. It was resisted at first because many product folks and engineers thought of marketing as a bad word and akin to lying. I was called a “marketeer” by many of these product engineers early on in my career.

Content Marketing 202

Content Marketing Content Service Marketing 202

Marketing Insider Group

JANUARY 25, 2023

Every company is marketing with content, but not every company is doing content marketing. The difference between the 2 is often just straight up bad content. But what is the cost of all this bad content? According to eConsultancy , bad content costs B2B companies $50 billion.

Content Marketing 189

Content Marketing Content Cost Marketing 189

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Here are some tips on how to get your best experts to help you create stand-out content: Explain how the finished product will contribute to a specific company goal , such as generating upsell revenue for a product line.

Content Marketing 253

Content Marketing Content SME Tips 253

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Content Marketing 328

Content Marketing Content Marketing User-Generated Content 328

Industrial Marketing Today

AUGUST 4, 2020

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.

Content Marketing 327

Content Marketing Content Marketing Marketing Websites 327

Marketing Insider Group

MARCH 22, 2023

later, I’m here to tell you how some of those lessons can be applied directly to content marketing. So, without further ado: 6 content marketing lessons I learned from watching 90s TV. Quick Takeaways Content marketing is always evolving. The content marketing lesson: Keep trying.

Content Marketing 228

Content Marketing Content Marketing Marketing Strategy 228

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Conversions.

Content Marketing 352

Content Marketing Content Digital Marketing Funnels Marketing 352

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. The second challenge is that marketing is just about sticking your logo on a stadium or a golfers hat. Utilization.

Content Marketing 300

Content Marketing ROI Content Marketing 300

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

Content Marketing 320

Content Marketing Advertisements Advertising Content 320

Marketing Insider Group

SEPTEMBER 7, 2022

Content marketing is the easiest way to boost your business’ organic traffic online. Writing quality content for your clientbase is important in the growth of your business. As a content marketer, it’s important to be following pages bigger than yours to see what works and what doesn’t. It was content marketing!

Content Marketing 239

Content Marketing Content Marketing Marketing Prospects 239

Marketing Insider Group

DECEMBER 15, 2021

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! Content marketing saw substantial growth after the pandemic, a slightly bittersweet feeling for the industry. Key Takeaways: .

Content Marketing 314

Content Marketing B2B Marketing Content Research 314

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). How Much Ineffective B2B Content Is Out There? Most of it sucks.

B2B Marketing 277

B2B Marketing Content Marketing B2B Content 277

Marketing Insider Group

MAY 24, 2023

Find New Ideas for Content When you’re publishing weekly, bi-weekly, or daily (like we do here), you can soon start to struggle to come up with new ideas. You also need to put that data to work with a strong content marketing program. Book a free 15-minute consultation to find out more.

Search Marketing 188

Search Marketing Content Marketing Google Optimization 188

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

Content Marketing 321

Content Marketing Content Marketing Business 321

Marketing Insider Group

AUGUST 17, 2020

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. What Are Your Content Goals?

Content Marketing 291

Content Marketing Content Cost Marketing 291

Marketing Insider Group

MARCH 27, 2023

AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Every day, thread after thread is tweeted to tell us why ChatGPT is the future of content and how it’s going to replace the human writer altogether. Let’s talk about why.

Content Marketing 189

Content Marketing Content Marketing CAN-SPAM 189

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Your first play should be a content marketing strategy. Image: SEMRush.

Content Marketing 358

Content Marketing Marketing Strategy Content Marketing 358

Marketing Insider Group

NOVEMBER 2, 2020

But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. When implemented properly, content marketing offers a higher ROI than PPC in the long-term. What Is Content Marketing? Quick Takeaways.

Search Marketing 357

Search Marketing Content Marketing ROI Content 357

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally.

Content Marketing 330

Content Marketing Content Marketing Marketing Strategy 330

Marketing Insider Group

DECEMBER 15, 2020

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. Content can help to build your brand in several different ways. The more content you publish, the more exposure you give your brand.

Content Marketing 332

Content Marketing Content Branding Brand Identity 332

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

Content Marketing 278

Content Marketing Content Marketing Keywords 278

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Use a Metaphor to Illustrate How Content Drives ROI.

Content Marketing 363

Content Marketing ROI Content Marketing 363

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

Content Marketing 285

Content Marketing Content Video Marketing Marketing 285

KoMarketing Associates

JANUARY 26, 2021

Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. That being said, there is still some work that needs to be done in terms of establishing content marketing strategies.

Content Marketing 286

Content Marketing Marketing Report Content Marketing 286

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. After you publish and optimize your video content, promote it to increase visibility.

Content Marketing 363

Content Marketing Content Video Marketing Marketing 363

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Publish the articles on your blog or pitch to media as a bylined piece. Customer interviews.

Content Marketing 212

Content Marketing Content Marketing Urgency Marketing 212

Marketing Insider Group

JUNE 8, 2020

As a content marketing agency focused on business outcomes and growth, we’ve been fortunate to see additional revenue from clients and new clients come on board. Smart marketers are investing for growth and taking market share from their competition. Why Now Is the Ideal Time to Invest in Content Marketing.

Content Marketing 283

Content Marketing Content Ad Agencies Marketing 283

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Google Analytics for Content Marketing: Where to Start.

Content Marketing 363

Content Marketing Analytics Content Google 363

KoMarketing Associates

DECEMBER 28, 2021

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video. That being said, many are newcomers to this area, with the majority of marketers (38%) stating that their organization has only been utilizing video content for 1-4 years.

Content Marketing 246

Content Marketing Video Marketing Content Marketing 246

Marketing Insider Group

MAY 16, 2023

If you’re still on the road to becoming a notable content creator, there’s a few things you can do to kick your content marketing engine into high gear. Prioritize Published Text We know that language models are primarily trained on text. Delicious, but they’ll probably be hungry again in an hour or so.

SEO 206

SEO Content Search Marketing High Quality Lead 206

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 280

Content Marketing Content Marketing B2B Thought Leadership 280