Only B2B

SEPTEMBER 25, 2024

The best part is that your sales teams can focus their efforts on prospects showing purchase intent- ultimately increasing efficiency and conversion rates. Account-Based Insights : For ABM strategies, choose a tool that provides intent signals at the account level, helping you focus on decision-makers within target companies.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

Zoominfo

AUGUST 30, 2023

What Are the Different Types of Intent Data? There are three different types of intent data: First-party intent data is used for account tracking features, such as WebSights and FormComplete. Contacts may come to your website and complete a form or check out high-ranking pages, such as the pricing page.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Lusha

JANUARY 17, 2023

Intent signals for salespeople are like headlights for a car. Contact sales Signup field for the lusha app - please enter your work email Start for free Signup field for the lusha app - please enter your work email Start for free What Are Intent Signals? Is intent-based targeting really necessary?

Intent Signal 52

Intent Signal Intent Ideal Customer Profiles Lead Scoring 52

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Because when it comes to actually being able to leverage intent data to contact prospects as they’re searching, it all comes down to timing.

Intent Data 130

Intent Data Intent Intent Signal Marketing Analytics Tools 130

Lusha

SEPTEMBER 9, 2024

Higher Statistical Significance: By combining multiple related topics, the statistical significance of Intent data increases, providing a clearer picture of a company’s research and purchasing Intent. Bombora’s Company Surge® data and approach are fundamentally different.

Intent 52

Intent Bombora Peer-to-peer Buying Cycle 52

FunnelEnvy

MARCH 31, 2025

Marketing may consider qualified leads based on engagement metricssuch as content downloads or webinar attendancewhile sales might prioritize leads demonstrating clear purchasing intent. Lead scoring assigns a numerical value to each prospect based on criteria such as engagement level, demographics, and intent signals.

Sales Management 64

Sales Management Lead Ranking B2B Sales Top of Funnel 64

Metadata

JUNE 3, 2025

For B2B marketers, dynamic ad targeting offers several compelling advantages: Enhanced targeting precision : By analyzing company information, technographic data, and buyer intent signals , you can precisely target decision-makers within organizations that match your ideal customer profile (ICP).

Cost per Acquisition 52

Cost per Acquisition Marketing Attribution Paid Search Agency Ideal Customer Profiles 52

PureB2B

JULY 7, 2022

4 Proven Tips for Targeting Intent-Driven Leads. Here are four tips for adopting an intent-driven approach to lead generation: 1. Use Intent Signals to Define Your Ideal B2B Lead Persona. In intent-driven lead generation, understanding purchase readiness underscores priority targets from a list of prospects.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Martech

APRIL 1, 2025

Clay lets us build contact records from various data providers, develop lead-scoring models, gather intent signals and integrate the data into our prospecting workflows.

Ideal Customer Profiles 80

Ideal Customer Profiles B2B Marketing Optimization Marketing Analytics Tools 80

Lusha

OCTOBER 1, 2023

So how do you go about purchasing intent data the smart way? Intent data, in a nutshell Intent data is derived from intent signals , which are based on internet activity including searches that prospects conduct when they are (hopefully) looking for a new product. (For

Purchase Intent 52

Purchase Intent Intent Data Purchase Intent 52

NetLine

APRIL 8, 2025

year over yeara testament to the growing appetite for gated content and the treasure trove of intent signals it unlocks. Want to know who is most likely to make a purchase decision in the next 12 months? However, if theyve specifically asked for contact, dont wait!) However, 2024 looks an awful lot like 2023.

Top of Funnel 52

Top of Funnel Marketing AI Demand Lead Ranking 52

Zoominfo

FEBRUARY 5, 2024

Sales development reps (SDRs) : These reps take the lead generation task one step further than BDRs, typically researching accounts, initiating contact, and qualifying inbound leads — on advanced teams, using a combination of intent data and propensity models. Reps can gauge purchase intent and build rapport very quickly.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Adobe Experience Cloud Blog

JUNE 9, 2017

The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? In other words, which intent signals are the best predictors of purchase behavior? How do I use intent data in practice? As a result, intent signals around certain topics will be sparse.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Zoominfo

MAY 21, 2021

There are five main use cases for sales and marketing teams using intent data in 2021: Identify early buyer interest. Purchase intent signals help identify which companies are actively researching your solution — before they fill out a form on your site or engage with your sales or marketing teams.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Aberdeen

JANUARY 24, 2019

That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Prospective buyers emit signals of their purchase intent. All our products and solutions actually drive results from qualified buyer intent signals.

Intent Signal 40

Intent Signal Buyer Intent Intent Purchase Intent 40

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Intent data provides insights into your prospects’ purchasing intent and online research behavior. More Personalized Targeting From the Go.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

ClickZ

SEPTEMBER 5, 2019

The purchase adds personnel, market intelligence and other info from more than 20 million small-to-medium sized (SMB) businesses to Kabbage’s platform, which provides working capital of up to $250,000 to consumers and to small businesses. Cancelled merger with Leadspace.

SMB 90

SMB Intent Signal Lead Scoring Lead Ranking 90

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. This is when your sales team makes contact with leads in the second stage of the funnel, when they’re aware of your brand or your category.

Lead Ranking 130

Lead Ranking Ideal Customer Profiles Lead Generation Sales Management 130

Zoominfo

DECEMBER 28, 2020

What if you knew that a key contact was researching solutions like yours…BEFORE they filled out your inbound form?” Marketing and sales would meld their communication expertise with prospects’ intent data to take more sales over the finish line. Consider this. says Russell Van Leuven, General Manager, ZoomInfo.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Aberdeen

APRIL 1, 2019

But you only see those returns if you’re able to target the right contacts with the right messages at the right times. Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Your demand generation efforts shouldn’t be static.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Buyer intent is an underutilized resource for today’s marketers and sellers. Marketers need to go beyond basic intent, though.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

NetLine

MARCH 2, 2023

By contrast, B2B buyer intent data tells marketers and sales reps which accounts are showing intent, which prospective buyers are actively researching online, and which pain points they are looking to solve based on their content consumption. Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Zoominfo

MARCH 31, 2024

Here’s how your GTM team can capitalize on high-value buying signals to sell smarter and win faster. Buying Signal #1: Key Account Visits to Pricing Page An account on your team’s high-priority target list is suddenly showing a spike in purchase intent by registering 50 visits to your company website’s pricing page.

Buy 130

Buy Top of Funnel Enterprise Management Work Management 130

Aberdeen

APRIL 17, 2019

Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. They don’t take any sort of intent signals or buying signals into consideration.

Demand Generation 67

Demand Generation Paid Search Agency Intent Signal Intent Data 67

Aberdeen

MAY 8, 2019

Target account lists remain static and ignore lookalike companies that might show intent. Company intent can’t be tracked to specific contacts for sales to engage. Working with a third-party intent data provider might seem like a magic bullet solution to these problems. 4 Main Categories for Intent Signal Scoring.

Intent Data 40

Intent Data Lead Ranking Intent Top of Funnel 40

Single Grain

APRIL 29, 2025

This includes preference data, purchase intentions, personal context, and how they want to be recognized by the brand. Our SEO services leverage these predictive models to create content strategies that anticipate customer needs based on a combination of zero-party data and search intent signals.

Personalization 52

Personalization Ideal Customer Profiles Lead Ranking Case Studies 52

Single Grain

APRIL 27, 2025

Behavioral Segmentation Move beyond basic demographic targeting by focusing on user behaviors that indicate purchase intent. Behavioral segmentation includes insights into how leads shop for products, whether or not they have interacted with your brand, and how much they spend per purchase.

ROAS 52

ROAS Paid Content Spending Allocation 52

Aberdeen

APRIL 16, 2019

Whether you pursue dozens, hundreds, or thousands of accounts in your ABM practice, it’s important to remember that execution is about communicating with the right contacts. The average B2B purchase involves 16 unique contacts from both the IT and line-of-business sides of the account. And that’s where lead gen plays its part.

Lead Gen 53

Lead Gen Intent Data Account Based Marketing ABM 53

Lusha

FEBRUARY 3, 2023

Fortunately, there’s a powerful tool that can serve as your best sales friend in the effort to scale – yes, we’re talking about intent data. Contact sales Signup field for the lusha app - please enter your work email Start for free Signup field for the lusha app - please enter your work email Start for free What does “scale” mean in sales?

Top of Funnel 52

Top of Funnel Intent Signal Intent Data Intent 52

Unbound B2B

MARCH 19, 2025

While the UK enforces the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR), requiring lawful bases such as consent for contact. By analyzing buyer behavior and intent signals, AI helps identify high-potential leads faster and more accurately. reply rate.

Lead Ranking 40

Lead Ranking Lead Scoring Outreach Sales Cycle 40

PureB2B

APRIL 26, 2022

An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision. While these are strong purchase intent signals, they don’t gauge the lead’s readiness in committing to purchase soon. . Defining “In-Market” Buyers.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

Lusha

JULY 14, 2023

First-party intent data First, let’s define “ intent data ”, which is information about a prospect’s actions (otherwise known as intent signals ), that indicate their level of interest in becoming your customer. As you’ll see, there are many types of intent signals. What is 1st-party intent data?

Intent Data 52

Intent Data Top of Funnel Intent Intent Signal 52

Heinz Marketing

NOVEMBER 22, 2020

Alerts are shown at an account level, for example, “A visitor from Zillow came to your website” It’s up to you to drill into your opted in contacts at that account (or utilize other tools like LinkedIn Sales Navigator) and approach them from there! I’ve only just scratched the surface! com and TrustRadius.

Marketing Automation Services 139

Marketing Automation Services Work Management Marketing Management Buying Cycle 139

PureB2B

MAY 30, 2022

You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? How often have your contacts returned?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

SalesIntel

JANUARY 19, 2022

The SalesIntel ROI calculator has been designed to help your team understand the difference between the ROI from your current lead database and the ROI from SalesIntel’s contact data. . Intent data will help you increase your ROI by showing you who is already in the market for your solution. SalesIntel ROI Calculator. Data Enrichment.

Sales Management 97

Sales Management ROI B2B Top of Funnel 97