The Marketing Blender

APRIL 17, 2024

From Dacia Coffey, CEO of our industrial B2B marketing agency: “Your brand reputation should extend beyond the relationship your sales people have with their contacts. You need true brand authority and the correct market perception if you want long-term viability and scalability.”

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

The Marketing Blender

DECEMBER 20, 2023

Contact us today to learn how our team can help you create a successful B2B marketing plan. The post The Progress of B2B Marketing In 2024: What to Include In Your B2B Marketing Plan appeared first on The Marketing Blender. Remember, change is not a threat but an opportunity for those ready to seize it.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

The Marketing Blender

FEBRUARY 13, 2024

Contact us today to learn more about how we can help your company reach its full potential through innovative marketing strategies and solutions. The post How to Use Our B2B Marketing Plan Template Effectively appeared first on The Marketing Blender.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

The Marketing Blender

JANUARY 3, 2024

With the right fractional CMO, your business can soar to new heights in its marketing efforts, driving growth and success in an increasingly competitive marketplace. Contact us to learn more about our fractional CMO services and how we can help your business achieve its marketing goals.

CMO 52

CMO Work Management Marketing Management Marketing Proposals 52

The Marketing Blender

DECEMBER 16, 2019

Contact Us. Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Sales & Marketing Alignment. Our Services. See Our Work. Who We Are.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

The Marketing Blender

FEBRUARY 9, 2022

Contact Us. If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? Your company wants to try digital marketing for the first time.

CMO 98

CMO Paid Search Agency Marketing Budget Creation Marketing Budget 98

The Marketing Blender

DECEMBER 20, 2023

Contact us today to learn how our team can help you create a successful B2B marketing plan. The post What to Include In Your B2B Marketing Plan for 2024 appeared first on The Marketing Blender. Remember, change is not a threat but an opportunity for those ready to seize it. Onward and upward!

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

The Marketing Blender

SEPTEMBER 12, 2019

Contact Us. At The Marketing Blender, we have developed a proven structure for writing a B2B messaging framework that aligns your marketing to your sales efforts and leads prospects to buy. The Blender Messaging Choreography. ” – Stephanie Parrish, Communications Marketing Lead, Byrne. Our Services.

Marketing Budget 72

Marketing Budget Urgency Marketing Marketing Automation Services Ideal Customer Profiles 72

The Marketing Blender

DECEMBER 16, 2019

Contact Us. Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Sales & Marketing Alignment. Our Services. See Our Work. Who We Are.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

The Marketing Blender

NOVEMBER 5, 2019

Contact Us. The Marketing Blender is proud to be a certified Women’s Business Enterprise. The Marketing Blender is proud to be a NWBOC-certified Women’s Business Enterprise (WBE). Our Services. See Our Work. Who We Are. Top 3 benefits of working with a woman-owned business certified by NWBOC.

Work Management 40

Work Management Enterprise Management Marketing Budget Budget Programs 40

The Marketing Blender

APRIL 5, 2022

Contact Us. The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? Kickstart Your B2B Digital Marketing with The Marketing Blender. Our Services.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

The Marketing Blender

SEPTEMBER 27, 2019

Contact Us. What many marketers don’t realize is that this proven tactic is even more powerful when it is an integrated part of a complete B2B digital marketing strategy that aligns with their real-world sales cycle. Our Services. See Our Work. Who We Are. See how PPC campaigns drive dramatic results for this B2B manufacturer.

PPC 49

PPC Marketing Budget Cost Per Click Campaigns 49

The Marketing Blender

APRIL 16, 2020

Contact Us. How to make smart cuts to your Marketing Budget…. Dacia Coffey is a Fractional Chief Marketing Officer and CEO of The Marketing Blender. She’s known for marketing strategy and messaging, and has assisted in over 100 organizational transformations by aligning sales and marketing.

Marketing Budget 76

Marketing Budget Marketing Budget Creation Allocation Advertising Agencies 76

The Marketing Blender

OCTOBER 17, 2019

Contact Us. At The Marketing Blender, we’ve seen firsthand the power that a challenging insight has to transform results. The Marketing Blender is a full-service B2B marketing agency focused on accelerating growth for clients in manufacturing, healthcare, software, and professional services. Our Services.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

The Marketing Blender

NOVEMBER 11, 2019

Contact Us. The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to. Who We Are.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

The Marketing Blender

JULY 11, 2022

Contact Us. . Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. Are you looking for more B2B marketing tips, tricks, and templates?

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

The Marketing Blender

MARCH 15, 2021

77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. Be interesting and know what your contacts are interested in. Finally, be sure your subject lines are amazing.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

The Marketing Blender

OCTOBER 7, 2019

Contact Us. 5 email triggers to make automation work harder for B2B marketing. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. For more on how email drip campaigns can cause a flood of sales, check out this B2B digital marketing overview. Our Services. See Our Work. Who We Are.

Trigger Marketing 65

Trigger Marketing Marketing Budget Email Marketing Automation 65

The Marketing Blender

MAY 17, 2022

Contact Us. . Build a Successful B2B Content Marketing Strategy in 5 Steps. A B2B content marketing strategy is absolutely necessary in order to connect with potential customers, prove your expertise, demonstrate value, and grow your brand. However, B2B companies often have a tendency to skip this component of marketing. .

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 52

The Marketing Blender

SEPTEMBER 23, 2019

Contact Us. How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold. Our Services.

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

The Marketing Blender

NOVEMBER 25, 2019

Contact Us. Customize your contact information. You can also optimize this section by changing the labels that appear next to the URL of any website that you add to your contact info. To add contact information and customize these labels, click the Me icon at the top of your LinkedIn home page and select View profile.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Rev

JANUARY 11, 2018

We hear all the time how we should follow-up early and often, but it’s less commonly noted how you should go about making those contacts with tact. One thing that separates the good from the great in sales is mastering the art of being persistent, but not pushy.

Cold Calling 60

Cold Calling Word of Mouth Network Marketing Opinions 60

The Marketing Blender

NOVEMBER 11, 2022

Contact Us. . If someone takes the time to introduce you to their contacts, do the same for them. . After every networking event, be sure to follow up with the contacts you made. Our Services. . See Our Work. . Who We Are. . Resources. . 9 small business networking tips to help you expand your reach. Do Your Research .

Small Business Marketing 96

Small Business Marketing Tips Allocation Business 96

The Marketing Blender

OCTOBER 28, 2022

Contact Us. . Not only will you be making a difference in the world, but you’ll also have the chance to meet like-minded individuals who could become valuable contacts for your business down the line. Smile and make eye contact. Our Services. . See Our Work. . Who We Are. . Resources. . Network Tips: Do’s and Don’ts.

Tips 98

Tips Marketing Budget Business Allocation 98

The Marketing Blender

FEBRUARY 20, 2024

Email marketing also remains a powerful tool; starting with a LinkedIn newsletter can be a great first step if you haven’t built a large contact database. The Marketing Blender is the best agency for manufacturing companies because they excel in today’s highly competitive market. What about Google Ads?

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

The Marketing Blender

JULY 19, 2022

Contact Us. . How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. A marketing funnel can help you to accomplish a variety of marketing objectives.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

The Marketing Blender

DECEMBER 13, 2022

Contact Us. . A well-maintained network of contacts can open doors for you in your career, help you find new job opportunities, and give you the support and advice that only comes with having a group of trusted peers. Keep Learning: The top benefits of social media marketing. Our Services. . See Our Work. . Who We Are. .

Peer-to-peer 52

Peer-to-peer Network Marketing Ideal Customer Profiles Social Media 52

The Marketing Blender

NOVEMBER 30, 2022

Contact Us. . The top 7 benefits of social media marketing. Social media marketing is one of the most efficient and effective ways to connect with clients and customers and promote your business. So much so that social media should be a key component of any digital marketing strategy. Our Services. . See Our Work. .

Social Media 104

Social Media Social Marketing Allocation Media 104

The Marketing Blender

DECEMBER 13, 2022

Contact Us. . The 4 essentials of social media marketing for businesses. While it may seem intimidating at first, once you understand the basics of social media marketing, you’ll be able to make the most of the various platforms for your business. Our Services. . See Our Work. . Who We Are. . Resources. .

Social Media 97

Social Media Social Marketing Planning Media 97

The Marketing Blender

NOVEMBER 16, 2023

Understand the type of marketer you require and the specific skills they should bring to the table. Shared accountability in the hiring process is key to building a successful marketing team that can drive sustainable results for your company. Contact us today!

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency CMO Marketing 52

The Marketing Blender

OCTOBER 14, 2022

Contact Us. . Our Services. . See Our Work. . Who We Are. . Resources. . Which social media platforms drive the most sales? You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales.

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

The Marketing Blender

DECEMBER 15, 2022

Contact Us. . Make sure their contact information is saved somewhere easily accessible so that staying connected won’t require too much effort! Our Services. . See Our Work. . Who We Are. . Resources. . 5 Essential Networking Skills to Help You Advance Your Career. But what exactly do these networking skills look like?

Peer-to-peer 52

Peer-to-peer Network Marketing Social Media Impressions 52

The Marketing Blender

NOVEMBER 4, 2022

Contact Us. . Our Services. . See Our Work. . Who We Are. . Resources. . How to Choose the Right Advertising Budget for Your Business. You’ve decided you want to start advertising your business. That’s great! But how much should you spend? . This is a common question that most people don’t know how to answer or where to even start. .

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

The Marketing Blender

MAY 4, 2021

Contact Us. or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. We provide our highest value marketing leadership, coaching, and direction to help each of our clients accelerate their growth and accomplish their goals.” Our Services.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

The Marketing Blender

OCTOBER 21, 2022

Contact Us. . 5 marketing budget allocation best practices. When it comes to marketing, there’s no one-size-fits-all solution. That said, there are some general principles you can follow when allocating your marketing budget to ensure you’re getting the most bang for your buck. . Our Services. .

Allocation 98

Allocation Marketing Budget Marketing Budget Creation Budget Programs 98

The Marketing Blender

MARCH 2, 2022

Contact Us. For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. The nature of your current and future marketing initiatives. Our Services. See Our Work. Who We Are. What is the fractional CMO scope of work?

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

The Marketing Blender

OCTOBER 1, 2022

Contact Us. . Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. Our Services. . See Our Work. . Who We Are. . Resources.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98