Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers
Sword and the Script | B2B
JUNE 15, 2021
If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. If you’re not in direct contact with the audience, then you can’t truly understand an audience. That’s my take on a survey by Typeset and Mantis Research. Really dive into industry surveys.
Let's personalize your content