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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script | B2B

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. If you’re not in direct contact with the audience, then you can’t truly understand an audience. That’s my take on a survey by Typeset and Mantis Research. Really dive into industry surveys.

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Leveraging Survey-Based Insights To Identify Key Buyer Triggers In Your Contact Database

PureB2B

The post Leveraging Survey-Based Insights To Identify Key Buyer Triggers In Your Contact Database appeared first on PureB2B. How progressive B2B orgs are uncovering key buying triggers to allow SDRs to prioritize accounts and customize prospecting. . PureB2B Solutions Enhanced with Intent Data. PureSyndication. PureResearch.

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data.

B2B 234
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71% of B2B Marketers Intend to Boost Account-Based Marketing Spend in 2023

KoMarketing Associates

Some of the top obstacles for those working with ABM include tracking and measuring results, developing customizable campaign assets, and personalizing marketing initiatives to key contacts. Most B2B marketers (46%) are still experimenting with piloting, measuring, and refining their ABM approach.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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Why it’s time to rethink your feedback emails and how to do it right

Martech

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

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Collect Customer Feedback on Your Website With These 7 Tips

Optinmonster

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Create a Customer Survey Popup Displaying a simple survey on your site is one of the easiest ways to get feedback.

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Salesforce’s 8th State of Marketing Report

Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, (..)

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.