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Making Sense of Marketing Acronyms: Part 3

Bluetext

WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM. SMB (Small and Medium-Sized Businesses) These are the cool, up-and-coming businesses that are killing it with fewer than 500 employees. PTO (Paid Time Off) Time off work, paid – because you deserve a break!

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

At the simplest level, CRM software lets you keep track of all the contact information for these customers. SMB: Small-to-Medium Business. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. If the two departments are managed as separate silos, the system fails. UI: User Interface.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process. At the simplest level, CRM software lets you keep track of all the contact information for these customers. It’s a core component of marketing because it’s a direct connection to a contact’s inbox.