Finance platform Kabbage acquires SMB data provider Radius Intelligence


The purchase adds personnel, market intelligence and other info from more than 20 million small-to-medium sized (SMB) businesses to Kabbage’s platform, which provides working capital of up to $250,000 to consumers and to small businesses. Radius says on its web site that its data includes more than a thousand attributes on each company, such as contact info, business health, company size, in-market purchase intent signals, social activity and other business data, across “every industry.”.

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Channeling Buyer-Based Experiences in SMB

Tony Zambito

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Next Up: Closing the deal in SMB with Buyer-Based Selling.

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5 Revenue-Boosting Ideas for Agencies Looking to Do More For Their SMB Clients


As a marketing agency hired by an SMB, it makes sense that you would want to do your best to help them grow both brand awareness and revenue. . If your SMB client is an authority on what they do, then why not capitalize on it by hosting pay-to-attend webinars and seminars?

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SMB Marketing Automation: Getting Started with Content Strategy


The other issue I’ve seen with the lead nurturing concept at SMB firms is the eagerness for salespeople to engage with leads who download content, even though those prospects aren’t ready to be engaged with. Overcoming lack of understanding, resources, and content .

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How B2B Marketing is Changing in 2018

from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. move those leads along from “contact” stage to. several respondents cited conversion at multiple stages: visitor to contact / raw lead; contact.

6 Effective tools for SMB that integrate with your existing SaaS


For example, Insightly integrates with Gmail to provide more details on an email contact, set tasks, opportunities, or link to projects in your CRM. Keep Contacts Updated Once. With multiple contact platforms, you often have to update contact details in each one, duplicating the effort.

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ActiveConversion Review - SMB Lead Management


Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. From Web Analytics to Demand Generation.

Best Tools for SMB Online Lead Generation


Some tools are based on the number of users, some are based on the volume of your leads or contacts, some have a fixed price. I’ll suppose that you already have a website capable of handling form submits, like “contact us” forms. This can be anything from a simple Wordpress site to a custom-made non-CMS solution, as long as your users can fill their contact information somewhere. You can easily segment your contacts in Pipedrive and send them an email.

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Six Shortcuts to Grow Your Online Business Fast


However, when you consider the cost of programmer salaries and that you’ll have to pay your team even at times when you aren’t running essential projects, you’ll realize this might not be the best use of resources, especially for as SMB. Guest post by Cassy Hathaway.

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Interview with Robert Levin

Onalytica B2B

Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Rob has been helping big brands “speak SMB” since he founded The New York Enterprise Report (NYER) in 2003. YOU’VE ALSO GOT SPEAK SMB, HOW DOES THAT FIT IN?

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Best Social Media Stats, Facts and Marketing Research of 2010


Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Younger buyers rely more heavily than their older counterparts on social media as key influence in SMB purchasing decisions–but not by all that much.

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The Six Best Accounting and Finance Tools for Small Business


Pricing: $19/$49/$99 per month; contact vendor for enterprise pricing. The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies.

Fresh Insights in Selling to SMBs


Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing.

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Surveys Show ‘Social Business’ Concept Gaining Traction

Paul Gillin

A recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring. B2B communities marketing Social Media budgets constant contact IBM IT SMB spiceworks

How the Right Domain Name Impacts Your New Website


Contact Us. CMO Essentials TechPro Essentials brand branding small and medium sized businesses small business SMB TLD top-level domain website builderSetting up your new business website and determining your business name isn’t for the faint of heart.

We Should Be Asking: “Why Didn’t Marketo Raise More?”

Modern Marketing

SMB email giant Constant Contact, a nearly $650 million public company, is rolling out social media tools that inch it closer to Marketo’s small business offering. Revenue Performance Management b2b marketing Constant Contact Eloqua google marketing automation Marketo Marketo financing Salesforce VC VC funding Venture Capitalby Joe Payne | Tweet this Canned responses exist for a reason. While the language may be rote, the spirit is typically sincere.

The 14 Best Marketing Automation Tools


Pricing: contact vendor. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering.

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AWeber vs Mailchimp - It's time for the heavyweight fight


That tries to target the SMB with the unique value proposition of helping them grow, and giving businesses a 30-day free trial in order to convince them throughout the first-hand experience using the product. before that it would charge you only for subscribed contacts.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


This despite the fact that 80% of SMB websites don’t display links to the company’s social networks. The top three challenges faced by SMB B2B marketers are lead quantity (69%), lead quality (60%), increasing brand awareness (56%) and reaching decision makers (52%).

6 Things to Consider When Choosing a Data Provider


The very best we encountered were honest about their data collection and maintenance policies, and even gave an average confidence level for every data field, as well as an overall confidence level for the account or contact record.

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Why It’s Time for SMBs to Implement ABM


In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. When the SMB segment of Marketo’s marketing team began implementing an ABM strategy, we discovered that our target accounts were 40% more likely to close than non-target accounts.

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Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation

Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation.

Breaking Into Enterprise Sales: How To Close $100K+ Deals


After more than a decade of experience, Barbara knows that the enterprise sales process is an entirely different beast when compared to SMB. Sales cycles (from initial contact to contract signing) take longer to complete, sometimes involving more than 12 months of strategic nurturing.

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The ANNUITAS Perspective on the Adobe Acquisition of Marketo


Sentiment from our contacts at Marketo is that everyone is thrilled with the news. This paves the way for a much simpler implementation of hypertransactional PDG wherein SMB and transactional contacts can Engage, be Nurtured, and self-Convert into new business without a lead developer or inside/outside seller even having to intervene. A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. Good morning.

The Next Generation Platform for Account-Based Everything is Here!


A telecommunications provider and financial payments processor target millions of accounts as part of their account-based marketing and sales development programs (they target the “S” of the SMB market alongside the “M” of the SMB market across multiple product lines).

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The Best Swag for Each Account Segment, and Other Direct Mail Plays


For a play where you want to get your value prop in front of your SMB buying accounts, you may see better results sending a postcard mailer telling a bit more about your value prop and benefits. “Dear SMB” openers For these accounts, you want to do something more affordable.

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5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing


There is something about hunting down new contacts and business that fuels the engine of top sales reps. From Chris Snell , Inside Sales Manager, SMB at

8 Tips for Automating Your New Customer Onboarding Experience with Hatchbuck


When your customers sign up, where does their contact information go? In order to onboard your customers (and nurture them continually), you’ll have to keep their contact information organized in Hatchbuck. When does your customer get the first impression of your business?

Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

Some smart ad agencies are transitioning to become managed service providers of marketing, so that can act as a one-stop shop for for their SMB (small to medium sized business) clients. Contact us today for more information on how we can help you with your marketing needs.

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To Generate Pristine Data, Lock Down Your Buying Group


What contacts within that TAM participate in closed-won deals? Your SMB and enterprise teams probably have different demand units. This article is part of the Mini Mighty ABM series where we ask top experts in ABM to share one actionable idea that you can use at work today.

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31 Sensational Social Media Marketing and PR Stats and Facts


While journalists are open to connecting with and being contacted by PR pros using social media, they prefer email for pitches and follow up. 3 SMB Social Media Marketing Stats.

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Can you do top-of-funnel marketing automation without CRM?


Fortunately for SMB marketers, CRM is becoming main stream. One of our clients must literally retype contact and account information into their proprietary CRM when creating a new customer record. Too often, if initial contact does not result in a sale, the opportunity is lost as well.

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4 Essential Steps to Sales Lead Follow-Up


For the small or medium-sized business (SMB), every inbound sales lead has the potential to become not only a customer, but also to transform itself into a satisfied customer that represents a dependable stream of repeat revenue year after year.

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4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes

Ignite Tech

For example, the SMB customer loyalty company, Belly , was looking for additional brick and mortar verticals to attack, and used predictive analytics to score all of the new lists they sourced.

The Complete Guide To The Magento eCommerce Platform

ATAK Interactive

With features like mobile-optimized shopping, global selling, instant purchase, and site search; Open Source is a great place to start for most small to medium businesses (SMB). Contact us today for information regarding our Magento 1 to Magento 2 migration services.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


This despite the fact that 80% of SMB websites don’t display links to the company’s social networks. The top three challenges faced by SMB B2B marketers are lead quantity (69%), lead quality (60%), increasing brand awareness (56%) and reaching decision makers (52%).

Why HubSpot is Partnering with WP Engine


The combination of the HubSpot CRM and the HubSpot plugin for WordPress allows you to connect your WordPress website to your HubSpot account, which creates an easy to use solution for lead capture and contact management. Something magical happens when a CMS meets a CRM.