Trending Sources

Why Your Contact Page is Terrible

B2B Marketing Unplugged

This week, it’s time to pick on everyone’s least favourite page, Contact Us. After all, nobody likes the Contact Us page. Someone might actually, you know, contact us. I’m not a big fan of contact forms , but I accept that sometimes they are the best way to move things along.

Cold Case: Finding the Right Contact in Inside Sales

Sales Prospecting Perspectives

Having the know-how to find the right contact could be one of the most underrated functions of the prospecting process. Here are some tips for finding the right contact in inside sales: Craft a Referral Email. Ask who they would recommend that you contact.

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S.

Using Customer Contact Data to Tell Better Marketing Stories

Act-On

You already have everything you need – your customer contact data – waiting in your CRM. How To Use Contact Data For Marketing. Sorting by Title + Location: provides you with the first piece of the critical puzzle: who is my customer on a personal level?

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. normal point of sales/marketing contact. Broaden your points of contact. So, how do you personalize marketing? Use every contact with a potential buyer as. B2B Marketing.

How to Nurture Contacts Beyond the Inbox

It's All About Revenue

Just as importantly, marketers can apply this multi-channel nurturing approach to both anonymous and known contacts. Here’s what you need to know: Nurture Known Contacts Beyond the Inbox.

4 Steps to Re-Engage Stale Contacts

It's All About Revenue

So, you are starting the year with a huge database of contacts. It is no secret that not all contacts in your database are equal. So here are 4 steps you can follow to re-engage your stale contacts: 1. Determine who classifies as a stale contact.

4 Essential Emails You Should Send to Engage New Contacts

Vertical Response

Getting new email contacts is exciting. New contacts can turn into loyal subscribers or frequent customers down the road. To maximize your impact, a new contact should receive a welcome email within 48 hours of signing up. How do you reach out to new contacts?

12 of the Best 'Contact Us' Page Examples You'll Want to Copy

Hubspot

But what about a website's 'Contact Us' page? Far too many website designers put contact pages near the bottom of their priority list in terms of copywriting and design. Your 'Contact Us' page is one of the top four most important pages on your website.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. normal point of sales/marketing contact. Broaden your points of contact. So, how do you personalize marketing? Use every contact with a potential buyer as. B2B Marketing.

More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

The Point

In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to SQL, from SQL to Opportunity, and so on.

How Constant Contact Walks the Content Marketing Walk

Content Marketing Today

We've long been impressed with Constant Contact. Because Constant Contact's success is directly tied to the success of its customers, it must provide relevant and valuable content in order to empower their customers to succeed. in-person local seminars.

3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Every person can find their voice, find their niche. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. A marketer looking for personalization solutions might add Sailthru to her list of options, but wouldn’t know whether it''s a good or poor fit without digging much deeper. Emails can be personalized using scripts written in Sailthru’s own Zephyr language.

B2C 90

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. normal point of sales/marketing contact. Broaden your points of contact. So, how do you personalize marketing? Use every contact with a potential buyer as. B2B Marketing.

Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?

ViewPoint

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer.

LinkedIn Launches New Contacts Tool to Make Relationship Management Easier

Hubspot

If you''re anything like me, you love LinkedIn not just for all its awesome marketing tools , but also for its fantastic personal networking features. About LinkedIn Contacts. How Marketers Can Benefit From LinkedIn Contacts.

How your personality aligns with social media content types

grow - Practical Marketing Solutions

I have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. I believe there is some alignment between where you choose to publish and your personality type.

[Infographic] Why Creating A Personal Online Experience Is Critical

Modern B2B Marketing

And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. Web Personalization: A Critical Tool for Every Marketer. It all starts with web personalization. With w eb personalization.

5 Ways to Get Personal With Your Audience at Scale

Modern B2B Marketing

Due to the volume and pace of communications today, it’s critical to leverage a self-sustaining strategy that reduces the number of times your content needs to be rebuilt or manually placed for personalization. What impact has audience personalization made on your marketing efforts?

One person can change the world. Thank you, Internet

Biznology

If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has.

8 Personalization Tactics That Are Turning Off Your Buyers

Hubspot

After many years of email personalization, there are still ways to perfect your message and delivery to boost your click-through rate. But how personal is too personal? 1) Getting too personal. The amount of personalization should be based on the customer relationship.

Say Hello to Personalized Video!

Vidyard

Say hello to Personalized Video! Chances are, the person you were talking with knew your name, knew something about you that allowed them to connect with you on a personal level and made you feel valued as an individual. So we know that personalization gets people to click.

The Real Psychology Behind Hyper-Personalized Marketing

Vidyard

7 Ways to Create Hyper-Personalized Marketing Experiences with Video. However, if you personally call them out, and explain to them how your water is actually flavored and different, they might realize that they are still thirsty, they just wanted water with lemon in it all along.

Web Personalization vs. Personalization

ActiveDEMAND

Web Personalization vs. Personalization If you ask marketers today if they’re using personalization, most of the time the answer is a resounding YES. Some questions answered with web personalization are: Has the visitor been to your site before?

Closed Loop Marketing: The Personal Touch

Tomorrow People

The more data we have about a visitor’s behaviour the more personalised we can get with them and ultimately provide the right offer at the right time to the right person to achieve a sale. Behavioural information collected, the next stage is to get opt-in contact details.

Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients

Hinge Marketing

If you are doing it right, your content funnel probably looks something like this: Then you realize you aren’t converting your new contacts into new clients. Time to go back to what you know works: personal relationships and client referrals, right?

Lead Retargeting – How to Revitalize Your B2B Contact List

Great B2B Marketing

While marketing to fresh prospects is certainly important, there may be a gold mine available right beneath your feet – your existing contact list. There are many good reasons to focus on lead retargeting, including: Assuming you have good contact information, remarketing usually costs a lot less than marketing to fresh prospects. On both a cost and effort basis, retargeting your contact list should be much more effective than first-time marketing. Other opt-in contacts.

New Feature: Improved Contact Search for Email Lists

Vertical Response

Locating an address or contact in your email lists is a key part of managing your lists. Not only can you easily find an address or person on your email list, you can now reset a bounce or unsubscribe someone anytime you need to. Product Updates contact search

Are You Good at Finding the Appropriate Sales Contact?

Sales Prospecting Perspectives

In sales, having the ability to find the right contact is one of the more underrated functions of the prospecting process; one that separates someone who is average from someone who excels. Use Administrative Assistants– If you have a person listed as the IT Director make sure they ARE indeed the IT Director and not actually some Java Developer in the UK. Ask who they would recommend that you contact.

Five ideas to re-build your personal brand after a move

grow - Practical Marketing Solutions

Moving is never easy, especially when it affects your personal brand and business. Send a note to all of your Linkedin contacts, telling them about your move. Request help in getting new contacts in the new location. By Barbara Fowler, {grow} Community Member.

5 Personal Assistant Tools That Actually Make Life Easier

Hubspot

But which personal assistant tools are the most helpful? While a simple search for “ personal assistant apps ” seems to yield countless results, shifting through them can be a task. Today, consider us your digital personal assistant. I think it becomes a personal preference.”.

Top tools to keep your contacts in order. in theory

Biznology

I’m always struggling with my contacts. 23,515 on my Gerriscorp.com Google Apps account and an infinity of bloated contacts that are doubling, tripling, and quadruplicating our of control. Recommend as long as you don’t mind spamming all your business contacts.

Order 36

The Scariest Blog: No Personality

Writing on the Web

For me it’s a blog or website without any personality. Storytelling and personalization is the key piece in content marketing as I see it. But there’s always more to the story than that: Why did he personally spend considerable time, energy and money creating what he did?

How to Generate Sales Leads Using Personality Quizzes

It's All About Revenue

Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. Instead, adapt it to your brand by adding your name or personalizing it to what you focus on.

How Kele Developed a Personalized Email Strategy

It's All About Revenue

Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. With dynamic segmentation, a contact can flow from one segment to another, depending on their purchase history and frequency.

How to Grow Your Email Contacts Organically

Hinge Marketing

But before you can reap the full benefits of email marketing, you need a list of contacts to actually email, and not any old list will do. With a metaphorical swipe of your credit card, you magically have 10,000 shiny new contacts. Purchased email lists aren’t targeted contacts.

Businesses See 500% Lift in Email Conversion with Personalized Video

Vidyard

Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. It’s called personalized video and it’s proving to make a big impact, increasing email conversion by 500% or more! The Guide to More Pipeline with Personalized Video.

Little Secrets to Contact Forms That Convert [Quick Tip]

Hubspot

When requiring a contact form to download the goodies you’re offering, you have to think first of the users that will face this form on the other side of the screen. In fact, think of your contact forms as dates. And the person who’s asking looks more than a little creepy.