Zoominfo

DECEMBER 16, 2020

Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. Do we have a history of reaching out to this contact?” “Has

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

NOVEMBER 18, 2020

At ZoomInfo, we have no shortage of good accounts to go after. pic.twitter.com/c2kIEQEyAj — ZoomInfo (@ZoomInfo) October 27, 2020. At ZoomInfo, we’re lucky to work within an amazing platform. But just because we know how awesome ZoomInfo is, doesn’t mean our prospects do (yet). “It’s

Zoominfo 246

Zoominfo Work Management Marketing Prospects Contact Marketing 246

Zoominfo

DECEMBER 23, 2020

One of those strategies to add to your resolutions needs to be for your contact database. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. Automate it to flag outdated contacts (??

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

OCTOBER 3, 2022

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. But fake accounts can cause major problems for companies that base their target market on LinkedIn users, run marketing campaigns based on personas or titles, or use LinkedIn as a database for outreach. Free Trial What’s It to Me?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

Zoominfo

JUNE 25, 2019

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. The experts at ZoomInfo put together an infographic outlining the costly impact of data decay. The experts at ZoomInfo put together an infographic outlining the costly impact of data decay.

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Zoominfo

AUGUST 17, 2021

Regardless of whether you’re using automated chatbots, your sales development reps (SDRs) as live agents, or a combination of both, it’s important to identify who your qualified prospects really are. Elsewhere, we’ve classified the prospects that visit your site into six high-level categories. Steps to Strengthen HubSpot Integration.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. But buyer personas only work if they’re accurate and include the right kinds of information.

Buyer Personas 165

Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

Zoominfo

JUNE 26, 2020

By using quality contact data, assigning scores to segmented buyers based on certain criteria defines how they apply to the market. Zoom relies on ZoomInfo’s actionable data and insights to power their go-to-market strategy and enable their sales reps to be more efficient and effective in their selling. Find Your Buyer Personas.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. Build Multiple Buyer Personas. How do you define a lead?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

MARCH 6, 2021

By segmenting your B2B customer lists, you can start building critical relationships with leads from the first contact. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). link] — ZoomInfo (@ZoomInfo) January 27, 2021. What Are Key Segments in Marketing?

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. The goal is to target the right prospects, as well as bring them along the buyer’s journey. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

APRIL 23, 2021

The Timeless Case for Automation A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work. This is a sweet spot for ZoomInfo. This event can occur when a company surges on such ZoomInfo-related topics as “sales leads” or “sales acceleration.”

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

SEPTEMBER 15, 2020

According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. You have to appeal to multiple personas, who then have to make unanimous decisions in procuring products or services. How to use Buyer Intent Data Tools. Define Buyer Groups. A Guide for 2020.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

NOVEMBER 22, 2019

How much time has occurred between their previous round of funding and when you made contact? Discover your best contact segments from within your current customer base. Next, we’ll use our best individual contacts to build our key personas – just like we used our best accounts to help build our ICP. Our advice?

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Zoominfo

JUNE 14, 2022

Helping Salespeople Sell Sales professionals excel at forging meaningful connections with prospective customers. They understand the problems prospects face and how to help them achieve their goals. Contacts must be verified, leads sorted, and emails composed, all of which distract salespeople from their primary task.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Zoominfo

APRIL 23, 2019

Prospects respond much more warmly if they feel like you have ample expertise in serving clients just like them. Developing buyer personas can also help you source new clients. Holding events for existing clients and potential prospects is a great way to network and drum up new business. Create a story for prospects.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Zoominfo

APRIL 14, 2019

Steps to Creating Buyer Persona Profiles [Infographic]. 5 Reasons Your Sales Prospects Say No [Infographic]. For more information about improving your B2B marketing campaigns, contact ZoomInfo today. The post 4 Problems with Marketing Automation [Infographic] appeared first on ZoomInfo Blog.

Marketing Automation Services 174

Marketing Automation Services Marketing Automation Automation Zoominfo 174

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. 2. You’re annoying your customers and prospects. In fact, we often recommend that marketers analyze their existing customer base to create buyer personas as the first step of any new marketing initiative.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

APRIL 18, 2019

Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Segment Your Current Personas. Build Targeted Lists for Prospecting. Building out targeted lists will help ensure your prospecting approach is relevant.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. Build Multiple Buyer Personas. How do you define a lead?

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Marketing Insider Group

JULY 10, 2023

The information is critical to building buyer personas that don’t suck. As the name suggests, you find out where prospects are in their buyer journeys and forecast who to target. Shop around between companies like DealSignal, Cognism, and ZoomInfo to see who can score you a bargain. Image Source 2.

Budget Programs 245

Budget Programs Marketing Automation Services CMS Development Marketing Budget 245

Zoominfo

JUNE 5, 2019

Yet with the right tools and mindset, it’s possible to track down this elusive prospect. Luckily for you, we’ve gathered the clues you’ll need to get inside the mind of your passive prospects. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. By thinking like one!

Zoominfo 185

Zoominfo Buyer Personas Marketing Proposals Sales Qualified Leads 185

Zoominfo

APRIL 1, 2018

The skeletons of old contacts keep piling up and cluttering your operations. These inactive contacts are hurting your campaigns and skewing your results. If, after several attempts to re-engage, a contact still remains inactive, remove them from your active lists and suppress them from future sends. Duplicates. The list goes on.

Contacts 207

Contacts Zoominfo B2B Sales Buyer Personas 207

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Identify your different value propositions and personas, and use the content you create as a vehicle to deliver those key messages.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

JUNE 9, 2022

Henry Schuck founded ZoomInfo while still in law school. So he created a fake persona, “Ron Smyth,” to work and close the deal. Avail​​able wherever you listen to podcasts: Apple | Spotify | Website SAM BALTER Before ZoomInfo, what was your first experience in sales? So you can think of it as early ZoomInfo.

Zoominfo 130

Zoominfo Training Enterprise Management Marketing Automation Services 130

Zoominfo

OCTOBER 28, 2018

Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. 5 Ways Technographics Improve Sales Prospecting.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Zoominfo

JULY 1, 2021

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. Validate Contact Information .

Lead Qualification 130

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. By using quality contact data, assigning scores to segmented buyers based on certain criteria defines how they apply to the market. HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020 How Do You Build A GTM Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

MARCH 8, 2022

While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. The goal is to target the right prospects, as well as bring them along the buyer’s journey.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

JUNE 26, 2018

Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. The fundamental trouble with one-time data cleansing is that the day the project ends, the data is the cleanest it will be until the next round of contacts is added to the database.”. Anna Fisher, Senior Director of Marketing, ZoomInfo. SiriusDecisions.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

AUGUST 3, 2022

When it comes to your TAM, you may wonder how to look beyond anecdotal information to determine the right locations, personas, and messages to focus on for expansion. Using Triggers Identifying triggers is a great way to understand the right time to reach out to prospects and the best messaging to use.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Zoominfo

MAY 6, 2019

Create candidate personas. In the recruiting industry, where ‘time to fill’ is a prominent metric for measuring success, there is little room for inefficient prospecting practices. To increase productivity, create candidate personas before launching your initial search. Implement a social recruiting strategy.

Zoominfo 169

Zoominfo Comparison Mobile Marketing Work Management 169

Zoominfo

JULY 29, 2019

But this can leave your contact and company data fraught with errors and inconsistencies. Their following opinions about data cleanliness were taken from ZoomInfo’s Twitter Chat about — you guessed it — data hygiene. What Role Does Contact and Account Data Play in Your Daily Life as a Sales or Marketing Professional?

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

FEBRUARY 12, 2019

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Create buyer personas. First and foremost, effective lead management requires a deep understanding of the characteristics that make a prospect an ideal fit for your products and services.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172