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Interview with Mark Schaefer

Onalytica B2B

In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? Are strategies are driven by SEO priorities, A/B testing, dashboards and data analysts instead of customer common sense. This is going to have to change.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

You're a P2P marketer. You sell to a person on the other end of the phone line, email message or conference table. Person-to-person. And that can reshape how you consider social media. Because it's true: Manufacturing firms don't watch YouTube. Logistics companies aren't on Twitter. But people do. And people are.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Enterprises that want more capabilities will almost always have to contact sales teams for pricing. 10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 This means you’ll have to contact their sales team for an exact quote.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Enterprises that want more capabilities will almost always have to contact sales teams for pricing. 10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 This means you’ll have to contact their sales team for an exact quote.

article thumbnail

Customer Engagement Software Pricing Guide

TrustRadius Marketing

Enterprises that want more capabilities will almost always have to contact sales teams for pricing. 10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 This means you’ll have to contact their sales team for an exact quote.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.