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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.

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What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. This new future means B2B organizations must work harder to adapt and thrive. The post What Will the Future of Remote Work Mean for B2B Organizations?

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Contact Center Automation: Your Guide to Efficiency and Customer Happiness

Salesforce Marketing Cloud

When it comes to great customer service, your contact center plays an important role. Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. What is contact center automation? What are the benefits of contact center automation?

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Main point of contact leaves company

Zoominfo

Scenario If your main point of contact on an opportunity leaves the company, the opportunity is dead in the water unless you can engage other decision-makers within the organization. Time is of the essence as others may have some knowledge of the work that was ongoing.

Contacts 100
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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. So what’s the problem? Critical integrations that fit directly into your sales processes and workflows.

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The GDPR Compliance Guide for B2B Organizations

Zoominfo

Even if a prospective EU customer never purchases a product or service from your organization, if your organization is subject to the GDPR then you are required to adhere to GDPR requirements when processing that prospective customer’s data. Degree of responsibility : What level of responsibility is attributable to the organization?

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What's the Deal with HubSpot’s Offline Contact Creation

Envy

HubSpot’s source properties help us identify where contacts come from, including how they came to visit a website AND how they were created or updated via offline sources. The “Original Source” property tells us the first known source that a contact interacted with our business. It can be: “Organic Search”. Organic Social“.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. How data impacts your organization as a whole. Download this eBook and gain an understanding of the impact of data management on your company’s ROI.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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How ZoomInfo Enhances Your Database Management Strategy

It involves finding a data management provider that can append contacts with correct information — in real-time. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It's quite a process for marketing teams to develop a long-term data management strategy.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. How to best evaluate intent data sources for your organization. How to incorporate intent data into your existing strategy. October 30, 2018 11 AM PST, 2 PM EST, 7 PM GMT

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

As a leader in your sales organization, it’s incredibly important to have an accurate picture of your team’s revenue, pipeline, and sales activities in order to deliver results. Quickly find and add information related to accounts, contacts, leads, opportunities, and activities. Master 1:1 sales meetings.