Information without Innovation is Just Data: The Modern Guide to Business Intelligence
OCTOBER 29, 2019
In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. We’re starting to realize that data quantity doesn’t matter if you can’t pinpoint the precise information that makes a contact, well, human.