B2B data decay and list rental – buyer beware!


Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Contact media sequence and frequency. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Simplistically, there are two sources of lists – internal and external. Internal lists are primarily customer or past lead lists. Key contact name was also wrong.

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Information without Innovation is Just Data: The Modern Guide to Business Intelligence


In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. We’re starting to realize that data quantity doesn’t matter if you can’t pinpoint the precise information that makes a contact, well, human.


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How to Run a Webinar: Promote the Webinar

Lead Liaison

Hire a list broker who can send out email (through their resources) to drive contacts to the same registration page. This is the sixth installment in the series How to Run a Webinar. You’ve figured out how marketing automation can help you with the entire process. The next step is to promote your webinar! Promote the Webinar. Don’t rely solely on emails as the gateway to webinar success!

Prospecting data accuracy


We were generally satisfied with the method we used to get at data quantity, where we asked vendors to provide company counts in specified sample industries and contact counts at specified sample companies. . PointClear conducted a merge, and called the common companies in random order, stopping when 103 companies had been contacted successfully. Use a trusted list broker who has a thorough knowledge of the particular vendor’s file. .

New developments in B2B marketing list acquisition


To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days. Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category.

How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV


As demand generation strategies focus more on quality versus quantity and B2B marketing teams face greater pressure to show direct revenue impact, the cost to acquire a qualified lead or contact is going up rapidly. It began when publishers shifted from print magazines and stopped making the kinds of investments in contact/reader accuracy (from name, phone and email to current role) that they needed to make when printing and mailing content. List brokers vary wildly in quality.

The Power of Marketing and Sales Intelligence

DiscoverOrg Sales

Lead lists. For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. And that means more than the commoditized contact information that list brokers are always so happy to sell: name, rank, and serial number.

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Historically purchased lists have had a bad reputation for quality. Consider purchased lists if these points are true: You have a clear plan to make use of the data throughout the year. Renting a B2B List.

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4 Elements that drive B2B direct marketing results


Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). Targeting and List Selection – 50-70% of success. If not done, the customer list should be sent out to a data vendor for profiling. Sequence and Frequency of Contact Media – 20-30% of success.

Versium Guarantees Improved Conversion Rates With Its New, Automated Predictive List Builder Service


Harnessing the power of predictive analytics and Versium’s LifeData®, marketers can build highly targeted prospect lists for multichannel campaigns based on projected conversion rates. REDMOND, WA – March 15, 2016 – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced the Predictive List Builder, an extension of Versium’s predictive marketing suite of services. Media Contact.

Deliverability Blunders & How They’re Solved


We laughed, we cried, we pinky swore to clean our lists. At the time the EU didn’t have the regulations it has today; things were a lot looser, and one thing that was particularly loose was mailing lists, buying them and renting them (both B2B and B2C). List brokers we’re doing really good business there. We were on an uptick, getting into more inboxes and someone in her company sold her a list. The biggest lesson there was don’t buy or rent lists.

PODCAST: Deep Dive Into Data


Bad data around contacts can literally prevent you from reaching them and if it’s out of date, inaccurate, or otherwise the contact info is wrong, you don’t reach people. So being able to not just get a general list of executives with good data, but rather get any level of the organization, in any line of business in any industry in any region and to be able to go get 10,000 overnight and have them be perfect, on-demand?