Remove Contact Remove Jigsaw Remove List Remove Work

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Renting a B2B List.

List 61

Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market.

List 58

Trending Sources

Email Lists: Should You Rent or Buy?

The Point

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk.

List 33

B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Contact media sequence and frequency. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important.

List 48

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When you buy a list of names, you are basically buying business cards on a list.

List 46

5 Outbound Calling Best Practices

Smashmouth Marketing

These 5 points may get more Eureka's out of your outbound marketing efforts: List Hygene - Keep lists clean and ready at all times for prime calling. Validate lists prior to dialing. Remove bad contacts, or research and replace them. Use them to work smarter.

Inbound Marketing, The Über List for Outbound Marketers

Smashmouth Marketing

Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Outbound marketers live off of lists. What if you had the same size list, but it was on steroids? Work through them.

Inbound Marketing, The Uber List for Outbound Marketers

Smashmouth Marketing

Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Outbound marketers live off of lists. What if you had the same size list, but it was on steroids? Work through them.

Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

Without good contact information, these systems are just plain dumb and they cost us more than they help. According to Gartner, contact information ages up to 50 percent in any year, becoming inaccurate and out of date, only serving to compound the issue. Yelp, Jigsaw).

Buzz 38

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

So below is a collection of data sources we've used in our lead generation work. It's not a complete list, by any means, so if you have found other sources or want to submit some, please COMMENT below. Although, see Jigsaw, below. Check out their great list building tools.

5 Branding Techniques that Do Double Duty

Hinge Marketing

Successfully marketing your professional services firm today requires a combination of digital and traditional marketing activities that fit together—like a jigsaw puzzle—to do one vital thing: make your expertise visible in the marketplace.

Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

delicious b2bmarketing

There are so many tools out there how can you be sure that the tools you are using are effective and can work together. Now we can work back and figure out what is driving this interest. This is a great litmus test for how your sales driven marketing campaigns are working.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Companies that visited were listed ( Oracle , SAP , and a sizable list of other companies I haven't heard of). We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. We were able to contact 2 of the companies that visited that day by phone and were able to set appointments with both for further discussions (yes, we use our own service). Not bad for 3 days work.

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

So below is a collection of data sources we've used in our lead generation work. It's not a complete list, by any means, so if you have found other sources or want to submit some, please COMMENT below. Although, see Jigsaw, below. Check out their great list building tools.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars). a list of “interesting moments” for each prospect, showing activities that the company has deemed significant. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms.

Account-Based Customer Success: The Refrain Remains the Same

DiscoverOrg

We have identified a list of Customers where value has been captured and ROI is impressive, but where we also feel a more strategic level of relationship is waiting to happen. Org Charts and Reliable Contact Data are All-Important. Sure, we’re working existing Customer accounts.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Companies that visited were listed ( Oracle , SAP , and a sizable list of other companies I haven't heard of). We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. We were able to contact 2 of the companies that visited that day by phone and were able to set appointments with both for further discussions (yes, we use our own service). Not bad for 3 days work.

Social CRM, Inbound Marketing and Marketing Automation

LeadSloth

This all revolves around leveraging connections with other people, whether that’s other sales people who share their contacts (like with Jigsaw or Netprospex ), a sales person’s own network ( LinkedIn ) or co-workers within the same organization ( Lithium ).

Act-On Software Stresses Ease of Use

Customer Experience Matrix

unusually close Webex integration, including direct posting of Act-On invitation forms to Webex registration lists and automatic import of attendee lists from Webex into Act-On. - Act-On has also retained its list-oriented approach to the marketing database.

Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Sales and marketing activities are increasingly intermingled, and sales people increasingly work with directly with marketing systems. But a longer list of options creates more potential combinations. These tags are needed even for attributes such as company size or buying intentions, since the standard lead database – which cannot be changed – stores only contact name, company, title and email address.

The B2B Marketing Party of the Year: The Marketing Cloud Party at Dreamforce 2009

Modern B2B Marketing

They include: Jigsaw, Hoovers, Pivotlink, On24, Demandbase, and Marketo. We want everyone to leave with lots of contacts- helping make Dreamforce a networking success. . And because I know that Dreamforce isn’t just one night, here is the list of the must-attend parties for marketers at this year’s Dreamforce. Are you a B2B Marketer planning to be in the San Francisco Bay area next week?

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. the LEADSExplorer staff is sophisticated about website lead capture technologies and practices, and easy to work with for both U.S.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

0160; Mead’s work concerned itself with human interactions and the symbolic nature of the world and languages. Top 20 Social Selling Articles I Suggest You Read , October 18, 2010 Last Wednesday I posted about 15 Sales Productivity articles you should read and I’m switching it up a bit and thought I would share my reading list on a Monday. I’ve scoured the web looking for news and insights that related around sales, CRM and social selling tips to come up with a list of [.].

B2B Lead Management Market Heats Up

delicious b2bmarketing

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. That I’m sure to hear about them since I know I’ve missed adding many to this list.) They actually have their sales and marketing orgs aligned and working together. Direct marketing lists?

True Social Selling

Modern B2B Marketing

Sales can view a list of all of their leads in their CRM. Sales can sort their leads in their CRM by priority, allowing them to contact leads when they need the most attention. Sales can see the companies in their territory that visit your website, and can access and import key contacts at those organizations into their CRM. Sales must go to multiple websites to find contact information. Marketing tells sales when they need to work with a prospect.