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What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?

Webbiquity

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Sixty-three percent of best-in-class firms currently deploy formal trigger event tools – notifications, RSS feeds, alerts, posting / tagging updates and the like – among their front-line sellers.”. Sponsored post.

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Science Behind the Sales: How B2B Lead Generation Companies Work

Binary Demand

It typically involves strategies and techniques, such as targeted marketing campaigns, networking events, trade shows, content marketing, email marketing, and social media outreach to capture qualified accounts’ interest and contact information. They maintain contact with the existing leads and acquire new leads for client companies.

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Science Behind the Sales: How B2B Lead Generation Companies Work

Binary Demand

It typically involves strategies and techniques, such as targeted marketing campaigns, networking events, trade shows, content marketing, email marketing, and social media outreach to capture qualified accounts’ interest and contact information. They maintain contact with the existing leads and acquire new leads for client companies.

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5 Overlooked Content Marketing Assets That Can Influence SEO

KoMarketing Associates

Cross-links to key content marketing assets and social media profiles. Thorough contact information. For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. and other social media profiles. Image Source.

SEO 120
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Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Google gathers this information by dissecting and interpreting information found on external authoritative sites.

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10 Easy Email Automations You Need to Implement Today

GreenRope

Successful businesses leverage email automation to amplify their reach and to share critical information with ease. It’s a great way to keep your audience up to date with the latest news, promotions, events, and information about your business. If a contact is already in your database, they can bypass the confirmation emails.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

From a simple “Thank you for signing up for our newsletter” to “You have items in your shopping cart,” emails offer you an opportunity to keep your customers informed and engaged. It lets you store thousands of contacts at a time, segment and A/B test them, and create campaigns that you can save and reuse later. Cost: Free.