10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Need more information?

How To View Any Profile On LinkedIn

Digital B2B Marketing

and you get a profile page with basically no information. LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Searching in LinkedIn, this is all I was able to see of his profile: 1.

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Now is the time to fix your LinkedIn profile—here’s why


Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. An inaccurate profile. An incomplete profile.

Does Profile Management Require Predictive Scoring?


This is the second post in our profile management blog series. Last month we talked about where the Infer Profile Management platform (PMP) fits into your sales and marketing stack. Profile Builder (PB). Profiles. Profile Management (PMP). Profile Builder.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. Marketing automation enables you to finetune and deliver unique vertical messages automatically based on contact data.??B2C

Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy

KoMarketing Associates

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. Contact Information.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

If you think we missed a notable profile, feel free to let us know in the comments section. Twitter Profile : @Intel. Twitter Profile : @Cisco. Twitter Profile: @Forrester. Twitter Profile: @Adobe. Calls to action are something the Adobe profile excels at.

5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

One such location is in your competitors’ Twitter profiles. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage.

A 7-Step Checklist for Creating a B2B Weibo Profile

KoMarketing Associates

However, before you jump into a Weibo marketing initiative, you need first to understand how to create an attractive Weibo profile and find ways to make the account more efficient. A polished and complete Weibo profile can help you enhance your brand image and attract the right followers. Here are seven checklist items to reference when creating a Weibo profile. For example, Deppon has a well-designed Weibo profile. The default profile image is a gray portrait.

10 of LinkedIn’s welcome new features


If you click that, it will give you a list of suggestions or conversation-starters that is unique for each particular contact based on your history with them. Choose which education information you want to appear first or the order of currently-held positions too.

How to use customer data to develop marketing insights


In fact, small businesses can and should collect valuable customer information, just like big businesses. Basic Contact Information. Ideally, you’re gathering the contact information from people before they become customers.

Using Customer Data to Inform Your Personalization Strategy

Modern Marketing

In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy.

Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences

Modern Marketing

But this is easier said than done because in order to become customer-centric you need to truly understand your ideal customer profile. Since this demographic and “firmographic” data has been widely available from contact data companies like Dun & Bradstreet/Hoover’s, Avention, and Data.com, it’s not surprising to see marketers continue with this line of thinking with persona development.

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. Though one should write with robots in mind, this is still a human network, so write as if you want someone to actually read your profile. Check your contact settings. Make sure your profile reflects that. chrisbrogan.com.

Little Secrets to Contact Forms That Convert [Quick Tip]


When requiring a contact form to download the goodies you’re offering, you have to think first of the users that will face this form on the other side of the screen. You can collect the phone number later during the nurturing process using progressive profiling.

How to Sell to People Not Contacts

Sales Intelligence View

There is little value in basic contact data – for example a phone number or email address – for today’s business professional,” says Umberto Milletti, CEO of InsideView. What’s important is cutting through the noise and getting the accurate information that matters about leads and prospect.

Visible Expert Profile: Lori Randall Stradtman

Hinge Marketing

This profile focuses on Lori Randall Stradtman, a Visible Expert for social media strategy. “I had contact with all these places and people online, around the country,” she said.

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

The information and references shared are invaluable for developing one’s own social strategy. Here are 32 Twitter users that we rely on for B2B social media recommendations and information: Artillery Marketing (Douglas Burdett) (@ArtilleryMarket) : “B2B marketing agency principal. Constant Contact (@ConstantContact). ” Follow Constant Contact at https://twitter.com/ConstantContact.

Visible Expert Profile: Joe Pulizzi

Hinge Marketing

This profile focuses on Joe Pulizzi, a Visible Expert for content marketing. So in 2010, using many of the staff, resources, and business contacts he had established with Junta42, Joe launched a new training and educational platform: the Content Marketing Institute.

12 Tips to Optimize Your LinkedIn Profile for Social Selling

Hinge Marketing

You can set up your profile, your company page, and even get involved in several LinkedIn Groups. Optimize Your LinkedIn Profile Your presence on LinkedIn begins with each employee’s personal profile. It may be the most important 120 characters in the perfect profile.

Internal Social Business for Leaders series: 1. Your profile


The first post will cover the most fundamental aspect of it: your profile in the social platform. The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. The photos in your profile.

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How to do lead management that improves conversion

B2B Lead Generation Blog

Sending leads to sales based on behavioral lead scoring alone and not customer profile fit. Focusing on contact leads rather than unifying leads under correct accounts in their CRM. It’s the process of managing and tracking customer touchpoints throughout buying journey, from the first contact to close. Process to filter raw inquiries and disqualify those that don’t fit your ideal customer profile (ICP). Process to map contact leads below the correct accounts in CRM.

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence


It’s the reason we can offer unique products such as SearchSense , and why we feel real predictions should go far beyond the lookalike modeling and profile-based segmentation that others focus on.

5 reasons B2B firms should invest in social media


This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive. claim to always research prospects before making contact ( Source ).

The 26 Best All-in-One SEO Tool Suites


finding opportunities for guest posting or product reviews), social media and email contact information, website outbound links, advertising opportunities, competitor backlinks, industry influencers, link building opportunities, and more. Pricing: contact vendor for quote.

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How to Capture More (and Better) Lead Intel With Progressive Profiling


In other words, Smart Forms know if someone has already filled out the form fields you're asking for, and thus asks only for the critical information (which is usually even pre-populated) you need to ensure your contacts database stays up to date. What Is Progressive Profiling?

A Legal Perspective: Who Owns Social Media Profiles?

Modern B2B Marketing

I often receive many questions about social media law, particularly around who owns business-related social media profiles. When he left the company, he refused to turn over the access information to various accounts. A Legal Perspective: Who Owns Social Media Profiles?

Give Your Company Profile (aka ‘About’ Page) Some TLC

Vertical Response

If you’ve got a website, you know that your company profile page (also known as your “about” page) is essential. Showing some personality on your company profile (and throughout your website in general) could be the ticket to landing business that would otherwise have gone to your competitors.

Five Content Marketing Tips for B2B Success


Having conducted the research with The Economist Intelligence Unit, and having had plenty of content marketing practice, here are five top tips to success: Data insights + customer profiling = relevant, targeted content. Guest post by Mark Pinnes.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

customer profiles. Sailthru builds a history of information about individual customers. You might think that would be done by all personalization systems but it''s possible to do something that can reasonably be called “personalization” using only anonymous information such as traffic source, search terms, location, or Web pages viewed during a visit. This makes it extremely flexible, which is very important in the fluid world of marketing information.

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March 2011 Release – New Company Profile Design, Prospect List Sorting, and seamless export to Microsoft Dynamics CRM

Sales Intelligence View

We’re also doing a better job of summarizing the number of contacts available at company and how you connect to them (including our Smart Connections, your LinkedIn connections , or your Facebook friends.) We are happy to announce our March 2011 release.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

profile your customer base Advice on developing a picture of your customers to enable enhanced targeting and more meaningful insights. View WebTV content About B2BM Privacy & Legal Advertisers Contact Terms & Conditions Site Map RSS ©Silver Bullet Publishing. B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth.

4 Elements that drive B2B direct marketing results


Actually, it isn’t as easy as it may appear, as most companies have not profiled their customer and/or prospect base, and can’t identify the industry codes. If not done, the customer list should be sent out to a data vendor for profiling. Do You Know the Basics?

3 Ways to Fuel Your Marketing Automation Cycle with Data

Digital B2B Marketing

Source: b2bdigital.net via Eric on Pinterest Without profiling and scoring, you won’t have the right followup communication. Without content consumption, you cannot continue to update your audience profiles and scores to deliver the right message at the right time.

Your corporate website needs to become a trap


Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. Whatever the offer is, the visitor needs to perceive a value-for-value trade between their contact information and the lure you’re proffering.

How to Build the Ultimate Online Newsroom


And there was the constant balancing act: include too much information, and nothing will get read (it will seem overwhelming). It ideally should include: • The primary media contact’s name and contact information (including social network profile links).

Best LinkedIn Guides, Tips and Tactics of 2010


And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. How to Optimize Your LinkedIn Profile.

Why Content Marketing?


In this socially connected and information-overloaded world, leading organizations and individuals that think like publishers use content and digital/social activation platforms to break through the noise with a message that matters.

Data is Key to Your ABM Campaign – But Not Just Any Data…


That may be stating the obvious, but if your company doesn’t have an accurate, detailed Ideal Customer Profile , that’s essentially what you’re doing. How does it inform your decision regarding who to market or sell to? Sure, it may be a well-informed guess.

Best Social Media Stats, Facts and Marketing Research of 2010


For example, women (63%) are more likely than men (56%) to post comments and likes to their profile, suggesting that women show a greater tendency to engage in personal communication. Meanwhile, 56% of those enterprises have a Facebook profile.

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