Now is the time to fix your LinkedIn profile—here’s why
DECEMBER 23, 2016
Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. An inaccurate profile. An incomplete profile.
10 Examples of Highly Impactful LinkedIn Profiles
MARCH 12, 2015
And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Need more information?
How To View Any Profile On LinkedIn
Digital B2B Marketing
DECEMBER 20, 2012
and you get a profile page with basically no information. LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Searching in LinkedIn, this is all I was able to see of his profile: 1.
Does Profile Management Require Predictive Scoring?
MARCH 7, 2016
This is the second post in our profile management blog series. Last month we talked about where the Infer Profile Management platform (PMP) fits into your sales and marketing stack. Profile Builder (PB). Profiles. Profile Management (PMP). Profile Builder.
Infer Extends Profile Management to the Oracle Marketing Cloud
MARCH 3, 2017
Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management. Gain visibility into your most highly-engaged accounts and contacts.
Understanding the Value of Information
Your Sales Management Guru
JULY 1, 2013
Understanding the Value of Information. In the movie Wall Street , character Gordon Gekko stresses the value of information and how to get it. There is incredible value in information – the key is how to get it from a reliable source. Guest Blog: .
Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
JUNE 14, 2016
We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. Contact Information.
12 Examples of B2B Companies Managing Impactful Twitter Profiles
MARCH 24, 2014
If you think we missed a notable profile, feel free to let us know in the comments section. Twitter Profile : @Intel. Twitter Profile : @Cisco. Twitter Profile: @Forrester. Twitter Profile: @Adobe. Calls to action are something the Adobe profile excels at.
5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
JULY 31, 2014
One such location is in your competitors’ Twitter profiles. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage.
Using Customer Data to Inform Your Personalization Strategy
MARCH 20, 2015
In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy.
Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
MARCH 26, 2015
But this is easier said than done because in order to become customer-centric you need to truly understand your ideal customer profile. Since this demographic and “firmographic” data has been widely available from contact data companies like Dun & Bradstreet/Hoover’s, Avention, and Data.com, it’s not surprising to see marketers continue with this line of thinking with persona development.
How to use customer data to develop marketing insights
APRIL 20, 2017
In fact, small businesses can and should collect valuable customer information, just like big businesses. Basic Contact Information. Ideally, you’re gathering the contact information from people before they become customers.
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
Make Your LinkedIn Profile Work for You. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. Though one should write with robots in mind, this is still a human network, so write as if you want someone to actually read your profile. Check your contact settings. Make sure your profile reflects that. chrisbrogan.com.
Little Secrets to Contact Forms That Convert [Quick Tip]
MAY 30, 2014
When requiring a contact form to download the goodies you’re offering, you have to think first of the users that will face this form on the other side of the screen. You can collect the phone number later during the nurturing process using progressive profiling.
How to Sell to People Not Contacts
Sales Intelligence View
NOVEMBER 1, 2011
There is little value in basic contact data – for example a phone number or email address – for today’s business professional,” says Umberto Milletti, CEO of InsideView. What’s important is cutting through the noise and getting the accurate information that matters about leads and prospect.
Visible Expert Profile: Lori Randall Stradtman
OCTOBER 14, 2013
This profile focuses on Lori Randall Stradtman, a Visible Expert for social media strategy. “I had contact with all these places and people online, around the country,” she said.
32 Influential B2B Social Media Profiles (People) to Follow on Twitter
MARCH 7, 2013
The information and references shared are invaluable for developing one’s own social strategy. Here are 32 Twitter users that we rely on for B2B social media recommendations and information: Artillery Marketing (Douglas Burdett) (@ArtilleryMarket) : “B2B marketing agency principal. Constant Contact (@ConstantContact). ” Follow Constant Contact at https://twitter.com/ConstantContact.
Visible Expert Profile: Joe Pulizzi
APRIL 28, 2014
This profile focuses on Joe Pulizzi, a Visible Expert for content marketing. So in 2010, using many of the staff, resources, and business contacts he had established with Junta42, Joe launched a new training and educational platform: the Content Marketing Institute.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
finding opportunities for guest posting or product reviews), social media and email contact information, website outbound links, advertising opportunities, competitor backlinks, industry influencers, link building opportunities, and more. Pricing: contact vendor for quote.
12 Tips to Optimize Your LinkedIn Profile for Social Selling
MAY 20, 2015
You can set up your profile, your company page, and even get involved in several LinkedIn Groups. Optimize Your LinkedIn Profile Your presence on LinkedIn begins with each employee’s personal profile. It may be the most important 120 characters in the perfect profile.
Five Content Marketing Tips for B2B Success
SEPTEMBER 27, 2016
Having conducted the research with The Economist Intelligence Unit, and having had plenty of content marketing practice, here are five top tips to success: Data insights + customer profiling = relevant, targeted content. Guest post by Mark Pinnes.
5 reasons B2B firms should invest in social media
JANUARY 26, 2017
This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive. claim to always research prospects before making contact ( Source ).
Internal Social Business for Leaders series: 1. Your profile
DECEMBER 11, 2014
The first post will cover the most fundamental aspect of it: your profile in the social platform. The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. The photos in your profile.
Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
JUNE 14, 2016
It’s the reason we can offer unique products such as SearchSense , and why we feel real predictions should go far beyond the lookalike modeling and profile-based segmentation that others focus on.
A Legal Perspective: Who Owns Social Media Profiles?
Modern B2B Marketing
AUGUST 28, 2012
I often receive many questions about social media law, particularly around who owns business-related social media profiles. When he left the company, he refused to turn over the access information to various accounts. A Legal Perspective: Who Owns Social Media Profiles?
How to Capture More (and Better) Lead Intel With Progressive Profiling
FEBRUARY 7, 2013
In other words, Smart Forms know if someone has already filled out the form fields you're asking for, and thus asks only for the critical information (which is usually even pre-populated) you need to ensure your contacts database stays up to date. What Is Progressive Profiling?
Give Your Company Profile (aka ‘About’ Page) Some TLC
APRIL 12, 2013
If you’ve got a website, you know that your company profile page (also known as your “about” page) is essential. Showing some personality on your company profile (and throughout your website in general) could be the ticket to landing business that would otherwise have gone to your competitors.
Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
Customer Experience Matrix
NOVEMBER 21, 2014
customer profiles. Sailthru builds a history of information about individual customers. You might think that would be done by all personalization systems but it''s possible to do something that can reasonably be called “personalization” using only anonymous information such as traffic source, search terms, location, or Web pages viewed during a visit. This makes it extremely flexible, which is very important in the fluid world of marketing information.
March 2011 Release – New Company Profile Design, Prospect List Sorting, and seamless export to Microsoft Dynamics CRM
Sales Intelligence View
APRIL 1, 2011
We’re also doing a better job of summarizing the number of contacts available at company and how you connect to them (including our Smart Connections, your LinkedIn connections , or your Facebook friends.) We are happy to announce our March 2011 release.
B2B Marketing | Business to Business Marketing Information Portal
JUNE 3, 2009
profile your customer base Advice on developing a picture of your customers to enable enhanced targeting and more meaningful insights. View WebTV content About B2BM Privacy & Legal Advertisers Contact Terms & Conditions Site Map RSS ©Silver Bullet Publishing. B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth.
4 Elements that drive B2B direct marketing results
FEBRUARY 9, 2016
Actually, it isn’t as easy as it may appear, as most companies have not profiled their customer and/or prospect base, and can’t identify the industry codes. If not done, the customer list should be sent out to a data vendor for profiling. Do You Know the Basics?
How to Build the Ultimate Online Newsroom
JUNE 8, 2011
And there was the constant balancing act: include too much information, and nothing will get read (it will seem overwhelming). It ideally should include: • The primary media contact’s name and contact information (including social network profile links).
3 Ways to Fuel Your Marketing Automation Cycle with Data
Digital B2B Marketing
APRIL 5, 2012
Source: b2bdigital.net via Eric on Pinterest Without profiling and scoring, you won’t have the right followup communication. Without content consumption, you cannot continue to update your audience profiles and scores to deliver the right message at the right time.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. How to Optimize Your LinkedIn Profile.
Your corporate website needs to become a trap
FEBRUARY 5, 2013
Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. Whatever the offer is, the visitor needs to perceive a value-for-value trade between their contact information and the lure you’re proffering.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For example, women (63%) are more likely than men (56%) to post comments and likes to their profile, suggesting that women show a greater tendency to engage in personal communication. Meanwhile, 56% of those enterprises have a Facebook profile.
Data is Key to Your ABM Campaign – But Not Just Any Data…
NOVEMBER 28, 2016
That may be stating the obvious, but if your company doesn’t have an accurate, detailed Ideal Customer Profile , that’s essentially what you’re doing. How does it inform your decision regarding who to market or sell to? Sure, it may be a well-informed guess.
Why Content Marketing?
NOVEMBER 2, 2015
In this socially connected and information-overloaded world, leading organizations and individuals that think like publishers use content and digital/social activation platforms to break through the noise with a message that matters.
Profile Management Product Update: Marketo Activities, Accounts & Opportunity Profiles and Salesforce Campaign Integration
FEBRUARY 18, 2016
Infer’s Profile Management Platform now supports Marketo as a data source. For example, you can now pull and snapshot behavioral data such as clicks, emails, form submits, etc, to use as conditions when building your ideal customer profile. Account and Opportunity Profiles.
5 Lead Conversion Tips That Work for Any Marketing Program
FEBRUARY 13, 2012
Marketers have to evaluate buyer fit (Do they map to your ideal customer profile?) A new contact that registers for a webinar should get a different follow-up email than someone who is already talking to sales. Tip: Use batch signatures when following up with contacts from events and webinars. Tip: Progressive profiling is a great way to collect additional data without increasing friction. Consider how progressive profiling or gating maps to your nurture strategy.