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SendX
MARCH 7, 2024
An email nurture campaign is a series of emails strategically sent to guide potential customers through the sales funnel, from initial contact to the point of purchase. This method focuses on building relationships with leads through targeted content that addresses their specific needs and interests at each stage of their customer journey.
SalesIntel
JANUARY 30, 2024
Additionally, we’ll delve into the unique features of SalesIntel’s open directory, shedding light on how this platform can significantly streamline finding the right contacts. Real-time Updates: Many tools offer real-time updates, ensuring that the information is current and accurate.
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Content4Demand
SEPTEMBER 24, 2021
Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).
KoMarketing Associates
SEPTEMBER 13, 2017
As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email.
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Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, (..)
Marketing Insider Group
MARCH 11, 2024
Once they do, your company has the information it needs to make contact. You need to determine why a target audience isn’t making the contact you need. Because you want to capture leads, keep forms simple and request minimal amounts of information. Here are a few reasons why your brand may be missing out.
Webbiquity
APRIL 18, 2024
You get deep insights that inform smarter business decisions. For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level. This keeps your clients onboard longer.
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In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)
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With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)
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By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. The role of data in marketing-led growth and customer experiences. Trends in cross-channel marketing and analytics.
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By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. Key takeaways from each story on how you can apply their tactics to your own strategy.
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In this guide, you’ll learn how to: Set up your email campaigns for maximum deliverability Validate and test emails before you send Monitor email metrics once you’ve sent Respond if you sense an email deliverability issue By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for (..)
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Ready to generate more leads, interest, and revenue with your B2B marketing? Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns.
Speaker: Gary Galvin, CEO, Galvin Technologies
If you’re a sales manager interested in learning how to effectively manage your sales team, then this webinar is for you. Quickly find and add information related to accounts, contacts, leads, opportunities, and activities. This means enabling everyone to understand what to get done and who’s doing it. Master 1:1 sales meetings.
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