What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?
Webbiquity
NOVEMBER 18, 2021
Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. This tool will build out a profile based on firmographic and technographic data, which will be helpful in setting the fundamentals for your B2B trigger-event selling strategy.
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