Better built than bought – how to build your email marketing list
FEBRUARY 16, 2017
Even if the list you purchase is legit–meaning folks have opted in to having their email addresses shared–they haven’t opted in to having you contact them. Don’t let the email subscription box on your website languish in a forgotten corner at the bottom of the contact page.
Why That Bargain Contact List You Bought is a Sales Dead End
MARCH 8, 2017
In fact, we see some pretty bold promises made by bargain contact lists. The low-cost initial investment will help deliver an astronomical ROI. However, unless you are getting contact lists that have been verified as qualified leads, you’ll find soon enough that this is your own too-good-to-be-true deal. Here are just a few ways that unverified bargain contact lists can lead to sales drought rather than providing that rainmaker resource you wanted. Contact DiscoverOrg.
Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]
JUNE 5, 2014
by Jonathan Riemer | Tweet this While it’s always a good practice to clean out your database from time to time, you can bet there are always some valuable contacts hidden amongst the stale. Offer a helping hand. Helpful insight = happy and empowered customers.
The Top 10 Contact Management Considerations for CPA Firms
MAY 21, 2013
It seems that the daunting task of managing contacts and CRM systems has followed me throughout my career, despite my tireless efforts to avoid it! When I began working at Marketri a couple years later, I was relieved to learn that we already had a great contact management system in place.
4 Essential Emails You Should Send to Engage New Contacts
NOVEMBER 3, 2014
Getting new email contacts is exciting. New contacts can turn into loyal subscribers or frequent customers down the road. It’s simple and to the point too; it doesn’t overwhelm the new subscriber with too much information. How do you reach out to new contacts?
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. ” 13) How can you help with conversion rate optimization?
5 Easy Ways to Ignite Your Customer Service
SEPTEMBER 25, 2014
Then you can slice and dice that information and offer specials or information based on their interests. Where does all this information live? Think about your contact management system (if you have one), your e-commerce service, or even your email marketing company.
6 Broader Business Questions to Inform Your SEO Strategy
JANUARY 27, 2015
Depending on how your company is structured, these could be questions for brand, email, product, customer service, or executive teams: Have we completed market research at any point over the last year? Late last year I touched on 3 ways SEO can work with social media initiatives.
B2B Buyers Need Insights, Not Just Information
DECEMBER 15, 2015
They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights. As a result, you will disrupt their paradigm and leave them no choice but to consider your product or service.
A Service-Based Business’s Guide to Email Marketing
MARCH 2, 2015
Service-based businesses like computer repair shops, staffing agencies, cleaning services, marketing companies, e-commerce businesses and a whole host of others use email marketing to promote their business. Keep customers informed. Reminder of services.
4 Emails Your Service-Based Business Should Send
NOVEMBER 24, 2014
Whether you’re a fitness coach, a dentist, run a plumbing company or a computer repair business, as a service-based business, your email marketing needs and desired outcomes may not exactly fit that of a retailer. Educational information. Contact Wendy at WendyBurt@aol.com. ©
6 Critical steps to help fight for your online privacy
grow - Practical Marketing Solutions
JULY 2, 2015
What you had was the illusion of privacy, which has gotten harder to maintain as technology makes it easier for people to access information about you. Your home phone number used to be public information (and still is, unless you pay the phone company to keep it unlisted).
6 Ways Social Data Can Inform Your Marketing Strategy
MARCH 26, 2014
Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. You can then take that information to: Identify your competitor''s most successful content.
Social media strategy leaders: Lisa Marcyes
DECEMBER 5, 2016
Customer support channel to answer inquiries and provide customer service. Next I look at engagement and try to get a little more granular with targeting and nurture strategies to help nudge a potential customer toward a conversion. Welcome, Lisa !
How to Grow Your Email Contacts Organically
APRIL 11, 2014
But before you can reap the full benefits of email marketing, you need a list of contacts to actually email, and not any old list will do. With a metaphorical swipe of your credit card, you magically have 10,000 shiny new contacts. Purchased email lists aren’t targeted contacts.
Little Secrets to Contact Forms That Convert [Quick Tip]
MAY 30, 2014
When requiring a contact form to download the goodies you’re offering, you have to think first of the users that will face this form on the other side of the screen. Gathering information on your customers is a tricky thing. In fact, think of your contact forms as dates.
Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
NOVEMBER 29, 2016
Jeff Elias is a seasoned demand generation marketing expert, marketing technology entrepreneur, and the CEO and founder of Toltec Global Services , a leading demand generation marketing agency. In an effort to grow our contact rate, I developed a two-stage model comprised of an overseas team, whose sole responsibility was to validate prospect data before it hit sales to ensure we were targeting the right customers.
Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read
FEBRUARY 2, 2016
Segmentation is nothing more than a very strategic way to apply intelligence you’re probably already gathering, and it results in delivering targeted information that feels more personal to the recipient.
Top 10 Advantages of Online Marketing for Professional Services
JUNE 26, 2016
As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads.
Top 10 Marketing Techniques for Professional Services
DECEMBER 1, 2014
How can professional services firms raise their reputation and visibility in the marketplace? In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references.
How Agencies Price Their Services, In 4 Charts
AUGUST 30, 2016
There's a standard market price for milk, speed boats, and even birthday clowns, but the going rate for agency services is a little more of a gray area. How Agencies Price Their Services.
Beanstalk Data Adds Service to the Marketing Automation Recipe
Customer Experience Matrix
OCTOBER 10, 2011
It can synchronize data with other systems using batch imports and exports or via Web services. Beanstalk sees its marketing services as a major point of differentiation. But clients aren't required to use Beanstalk services. Agency services are extra.
Starting to Think About Purchasing B2B Marketing Services? (Part 2)
FEBRUARY 19, 2013
The purchase of B2B marketing services is typically a three legged journey. Today’s blog post covers what the majority of mid-stage buyers of B2B marketing services have on their minds with the primary question being, “How will marketing help my business?”
Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
Customer Experience Matrix
MAY 5, 2016
Remember, or be shocked to learn, that leads in Salesforce are independent of accounts; when they are connected to accounts they become contacts. Engagio tries to match on information within the lead record itself and, if that fails, appends data from LeadSpace to help. Some messages can be automated but most are assigned to human sales or service agents. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all.
5 Professional Services Marketing Trends to Watch in 2016
JANUARY 11, 2016
Here is my take on marketing trends in professional services for the coming year. The landscape for professional services marketing continues to shift. Content Marketing Will Continue to Dominate Professional Services Marketing. It is tailor-made for professional services.
LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
Customer Experience Matrix
DECEMBER 26, 2014
In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems. Identities are hidden in both directions, so the parties can’t easily circumvent the service to work together directly in the future.
Now is the time to fix your LinkedIn profile—here’s why
DECEMBER 23, 2016
He’s more comfortable contacting them. There are 183 attorneys in New York on LinkedIn who might need his services. But the world has changed, and now more than 30% of professional services buyers find providers with an online search.
What to Send Email Contacts in Different Stages of the Marketing Funnel
NOVEMBER 8, 2012
But that's not the sole type of contact you have, nor the sole type of contact you should have. Over time, you will naturally acquire a variety of contact types within your database, and you need to know who is who, and what message you should send to each type.
Top 10 Strategies for Marketing Technology Services
JULY 16, 2015
Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? In contrast, only 55% of technology services firms are updating their sites this frequently. How Hinge Can Help.
How to Practice Sales Enablement That Helps Reps Rock
JULY 30, 2013
It’s more than just sharing research and consumption behaviors, classifying someone as a marketing qualified lead (MQL), and then graduating contacts to sales accepted leads (SALs). And you lead with that information.
Optimizing your site information architecture (IA) for Panda
JUNE 6, 2012
In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish.
33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
SEPTEMBER 22, 2014
4) Share high-quality information with your network to create connections that become alliances. 11) LinkedIn users who update their profiles regularly get more job offers than peers who contact recruiters. Instead of hiring a recruiter, join LinkedIn''s Recruiter service.
The Role of MarTech in Customer Service — The New Marketing
FEBRUARY 16, 2016
He was also very kind and helpful in giving me advice when I started working on my own book, Hacking Marketing. Customer service is the new marketing. The Optimal Customer Service Scenario: Self-Service. The Second-Best Customer Service Scenario: Community.
Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions
JUNE 2, 2016
Because salespeople don’t know where prospects turn for information as they move through the buyer’s journey. Because sometimes the only way to help clients understand what they do and don’t know is to show them. Are your potential buyers finding the information they need?
Social Media and the Contact Center for Dummies (Wiley)
Buzz Marketing for Technology
APRIL 27, 2010
One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.
Location is important for your Contact Center too!
Buzz Marketing for Technology
MAY 13, 2010
Location Based Services (LBS) are becoming all the rage now. Clearly people are becoming more comfortable and seeing reasons to allow location based information to be used. They use their twitter account to provide customer support if their cable, internet or phone service is out.
How to Hire a Designer to Help With Content Marketing
DECEMBER 1, 2015
You can write a really fabulous eBook, but if it’s not well laid out and there are no images to help tell the story, your intended reader might pick your competitor’s colorful infographic instead. Can you get design help for less? You can also try an online design services firm.
Mapping the Client Journey: A Model for Professional Services
OCTOBER 19, 2015
But despite its tremendous benefits, it has not been widely adopted in professional services. You see, customer journey mapping encourages you to look at the entire lifecycle of a client — identifying every point of contact between your firm and your buyers. How Hinge Can Help.
3 Essential Marketing Skills that Drive Growth in Professional Services
AUGUST 24, 2016
Marketing teams in professional services firms perform a multitude of tasks, but they are ultimately responsible for one thing: generating leads. Fortunately, recent research into the best-performing professional services firms offers some answers.
How Good Content can Help Improve Database Health
OCTOBER 3, 2012
According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. Asking subscribers what information they want to receive.