Sales Lead Insights

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

and that helped us talk them out of it. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

She helps our clients build and maintain relationships with their prospects and customers through email, newsletters, landing pages, blogs and more.

Trending Sources

How to Improve Your Marketing Automation ROI

Sales Lead Insights

By itself, a MAP can help marketers refine their targeting and the assignment of specific content to prospects; together these drive greater response rates. Effective B2B marketing processes plus automation yield outsized returns.

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B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

Smart callers call to learn what the prospect’s organization is trying to accomplish, and to see if the caller’s product or service would be helpful. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”.

Measuring and Managing Marketing ROI: An interview with Jim Lenskold

Sales Lead Insights

Marketing earns credibility when it leverages measurement insights to improve targeting, contact strategy, marketing mix integration, and offers. Measurements and performance analysis must drive good business decisions, helping to diagnose problem areas that can be addressed.

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Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

Marketo provides the tools, thought leadership, and best practices to change how Marketing and Sales work, and how they work together, to help companies adopt RPM and accelerate predictable revenue growth.

B2B marketing and lead generation campaigns: Expert tips

Sales Lead Insights

Worth considering: Need help getting your B2B lead generation and lead nurturing campaigns designed, implemented or improved? This is another in an ongoing series of tips from experts in. B2B marketing , B2B lead generation & B2B marketing automation.

Email tips from one of our B2B lead generation and marketing automation experts

Sales Lead Insights

Worth considering: Need help getting your B2B email designed, delivered, opened, read and acted-upon? This is the first in an ongoing series of tips from experts in B2B marketing , B2B lead generation and B2B marketing automation.

Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

B2B Contact – Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing.

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Is social media effective for B2B lead generation?

Sales Lead Insights

Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI.

Graphic design tips from one of our experts

Sales Lead Insights

Worth considering: Need help designing your B2B lead generation and lead nurturing campaigns and content? This is another in an ongoing series of tips from experts in. B2B marketing , B2B lead generation & B2B marketing automation.

Learn the secrets to generating more B2B leads and sales for less

Sales Lead Insights

B2B Contact - Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing. Are you interested in learning how to generate more B2B leads despite your too-small marketing budget and too-few marketing people?

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. The Golden Rule of email marketing is to treat your subscribers the way you would like to be treated – only sending them information that is relevant, timely and helpful. Instead, use it when it helps tell your story and close the conversion.

Looking for a roadmap to more revenue? Read this book!

Sales Lead Insights

Kristin Zhivago is a revenue coach who helps CEOs and entrepreneurs increase their bottom lines by understanding what their customers want to buy and how they want to buy it.

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Get up to speed on B2B marketing automation in an hour for free

Sales Lead Insights

B2B Contact – Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing.

Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman

Sales Lead Insights

Is there anything else marketing professionals should know about to help drive sales results for their company? This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.

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Be my guest at B2B Marketing University in Dallas on June 23, 2010

Sales Lead Insights

This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. If you are a B2B Marketer, or are responsible for lead generation, don't miss this complimentary, half-day, educational event!

Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th

Sales Lead Insights

This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event!

B2B Marketing University: See you in Palo Alto on April 7th…

Sales Lead Insights

This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. Are you a B2B marketer that is responsible for lead generation?

Marketing-for-Leads Guide: Step 9 – Who are your best prospects?

Sales Lead Insights

Step 9: Target the best companies and contacts with your lead-generation efforts. Determine who has the business problem your products and services address, both at the level of companies and at the level of contacts within those companies.

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Marketing-for-Leads Guide: Step 9 - Who are your best prospects?

Sales Lead Insights

Step 9: Target the best companies and contacts with your lead-generation efforts. Determine who has the business problem your products and services address, both at the level of companies and at the level of contacts within those companies.

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Are you marketing to the federal, state or local government in the USA? Then you need to read this new book

Sales Lead Insights

The author, Mark Amtower, is the business-to-government (B2B) specialist that I turn to again and again when my clients need help with marketing and selling to the government. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

In British Columbia? Consider attending a live, half-day workshop about driving more leads and sales with marketing

Sales Lead Insights

How to nurture or “date” your longer-term prospects until they are ready to buy—leveraging marketing to help them move from awareness to inquiry to consideration and purchase. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

Mac McIntosh Announces our New Division for Implementing Lead Generation: AcquireB2B

Sales Lead Insights

I thought that as reader of this blog you might be interested in hearing more about a new resource for helping you drive more leads and sales, more efficiently and at lower cost, by leveraging the power of marketing automation: AcquireB2B – Driving leads & sales with marketing automation™ Three Ways to Learn More. However, many of our clients have also been having us help implement their marketing-driven lead generation programs for them.

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B2B e-newsletters: Three bits of advice

Sales Lead Insights

E-newsletters with fewer, shorter articles are easier to get completed and sent out, and more frequent newsletters help keep your company and its products or services in sight and in mind.). If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

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B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto

Sales Lead Insights

If you are a B2B marketer or are responsible for B2B lead generation, do not miss this free, half-day seminar on March 3, 2010 at the Westin Grand Hotel in Washington, DC or April 3, 2010 at the Crowne Plaza Cabaña Hotel in Palo Alto, CA, This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.

Increasing B2B Lead Management ROI: 4 Key Performance Indicators

Sales Lead Insights

Developing and offering information that meets the needs of your prospects, particularly as they move from awareness to inquiry to consideration and on to purchase, is essential both for getting prospects to identify themselves to you and for helping move your prospects forward in their buying process. Although the findings are not news to me or my clients, a recent research study about increasing B2B sales lead management ROI is worth mentioning.

B2B Marketing University 2010 Kicks Off March 3rd in Washington DC

Sales Lead Insights

This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Are you responsible for B2B lead generation at a large company?

B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

Sales Lead Insights

Dianna helps businesses with their B2B marketing communications content strategy and implementation. The job description did not address the most important fact: that marketing’s job is to help sales do their job – i.e., get results! If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

Your B2B Lead Generation Budget: Start by Cutting It Into Thirds

Sales Lead Insights

Improving your website so it does a better job of helping visitors move from awareness to inquiry to consideration to purchase (Help yourself to my complimentary Web site design checklists for B2B marketers.). If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

B2B Copywriting: Interview with Miller McMillan

Sales Lead Insights

We need to quickly communicate how our product or service meets a need, solves a problem and helps an organization move forward. In other cases, a fresh approach from a highly versatile writer who “gets it&# may be helpful. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

An Interview With Mike Damphousse About B-to-B Appointment Setting

Sales Lead Insights

I have four tips on lists that should help: Build your own list—Your own list is an asset that most companies don’t invest enough in. these are some [pointers] from an insider’s perspective that should help vet the true quality vendors: Look on LinkedIn and see how many “current&# and “past&# employees there are. This is the first in a series of occasional interviews with top practitioners in the field of B-to-B demand generation.

The B2B Lead Generation Benchmark Study Report: Useful data and advice

Sales Lead Insights

Are you looking for data to help justify a bigger budget or more resources for your B2B lead generation programs? This report will help you figure out what you can do to boost your short term leads and sales results before the year is over. And if you are starting to plan and budget for next year’s B2B lead generation programs and campaigns, the report will help guide your decisions on how to get the best results in 2010.

Want To Generate More Leads? Leverage Your Prospects’ Five Senses

Sales Lead Insights

To get your messages through to these visual people, use photos, illustrations or icons to help them "see" the benefits of your products or services. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

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Business Software Marketers: Finally a Conference Designed Just For You!

Sales Lead Insights

The latest tools and features in Google Analytics to help optimize your website lead pipeline. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. Empowering Software Marketing Leaders.

B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment

Sales Lead Insights

We’ll share how Chris and her team at GlobalSpec (with my help) embarked on a major initiative to increase the volume, value and velocity of its marketing-driven sales lead programs, and succeeded big time. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

Is social media effective for B2B lead generation?

Sales Lead Insights

Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. Although “Generated qualified leads&# and “Helped me close business&# were listed as benefits seen by the users of social media, they were near the bottom of the list of eight choices, and no information was given about actual numbers of leads, sales or ROI.

Using Customer Contact Data to Tell Better Marketing Stories

Act-On

You already have everything you need – your customer contact data – waiting in your CRM. How To Use Contact Data For Marketing.

Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg

In fact, we see some pretty bold promises made by bargain contact lists. The low-cost initial investment will help deliver an astronomical ROI. However, unless you are getting contact lists that have been verified as qualified leads, you’ll find soon enough that this is your own too-good-to-be-true deal. Here are just a few ways that unverified bargain contact lists can lead to sales drought rather than providing that rainmaker resource you wanted. Contact DiscoverOrg.