Using Customer Contact Data to Tell Better Marketing Stories

Act-On

You already have everything you need – your customer contact data – waiting in your CRM. How To Use Contact Data For Marketing.

4 Steps to Re-Engage Stale Contacts

Modern Marketing

So, you are starting the year with a huge database of contacts. Is having this huge database really going to help you achieve your targets of increasing engagement and marketing’s impact on revenue? It is no secret that not all contacts in your database are equal.

Trending Sources

How to Nurture Contacts Beyond the Inbox

Modern Marketing

Just as importantly, marketers can apply this multi-channel nurturing approach to both anonymous and known contacts. Here’s what you need to know: Nurture Known Contacts Beyond the Inbox.

Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg

In fact, we see some pretty bold promises made by bargain contact lists. The low-cost initial investment will help deliver an astronomical ROI. However, unless you are getting contact lists that have been verified as qualified leads, you’ll find soon enough that this is your own too-good-to-be-true deal. Here are just a few ways that unverified bargain contact lists can lead to sales drought rather than providing that rainmaker resource you wanted. Contact DiscoverOrg.

Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]

Modern Marketing

by Jonathan Riemer | Tweet this While it’s always a good practice to clean out your database from time to time, you can bet there are always some valuable contacts hidden amongst the stale. Offer a helping hand. Helpful insight = happy and empowered customers.

The Top 10 Contact Management Considerations for CPA Firms

Marketri

It seems that the daunting task of managing contacts and CRM systems has followed me throughout my career, despite my tireless efforts to avoid it! When I began working at Marketri a couple years later, I was relieved to learn that we already had a great contact management system in place.

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You Need to Remove ‘Contact Us’ from Your Page

ActiveDEMAND

");}); You Need to Remove ‘Contact Us’ from Your Page. There are many benefits to using a web form to capture contact information. After all, the point of having a web site is to get customers to contact you to buy your product or offering.

12 of the Best 'Contact Us' Page Examples You'll Want to Copy

Hubspot

But what about a website's 'Contact Us' page? Far too many website designers put contact pages near the bottom of their priority list in terms of copywriting and design. Your 'Contact Us' page is one of the top four most important pages on your website. How can we help you?".

LinkedIn Launches New Contacts Tool to Make Relationship Management Easier

Hubspot

Today, LinkedIn launched ''LinkedIn Contacts,'' a new tool to make it easy for users to build and maintain important relationships -- available on both LinkedIn.com and a new iPhone app. About LinkedIn Contacts. 2) Helpful Notifications.

AI Has Its Place – And It’s Not Going To Replace Your Contact Center Rep

Televerde

Rumors of jobs being lost to robots and machines that can perform them more efficiently and for less cost have made their way into a world into which Televerde operates: the contact center.

How Constant Contact Walks the Content Marketing Walk

Content Marketing Today

We've long been impressed with Constant Contact. Their impressive growth stems directly from their ability to help their customers grow. Constant Contact obviously understands that its customers need to communicate effectively electronically in order to drive business growth.

How Speech Analytics Can Improve the Contact Center Experience

ViewPoint

If you’ve ever called a customer service department for help, you’ve probably heard the message: “Your call may be recorded for quality assurance.”

Website Call to Action; Alternatives to “Contact Us” for lead generation

NuSpark

But, most likely than not, you built it with the hope that it would serve as a silent sales person that would help generate leads and grow your business. Some examples are: Contact form filled out. Contact Us. Instead of Contact Us.

Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Act-On

A good way to get a pulse on your audience is to conduct a survey – we sometimes use SurveyMonkey or Ascend2 to help us ask the right people the right questions so we can make data-driven decisions. There really aren’t any concrete rules about what data should be used to help segmentation.

Constant Contact Colocates with Small Business Customers

Paul Gillin

I often use Constant Contact’s Twitter and Facebook profiles as models for other B2B companies to follow. About 90% of the content the company posts in social networks is intended to help customers succeed in small business marketing. Less than 10% promotes Constant Contact products.

Lead Testing: 90% of successful lead follow-up occurred within 28 days of first contact

B2B Lead Generation Blog

Of course, it is very important to capture attendees’ contact information and product interests at that point of high interest, and then act on that interest before it fades. if following up on trade show contact information would translate into leads, when calling should cease, and.

Don’t Use Leads (Only Use Contacts and Accounts) in Your CRM

Marketing Converts

Rather this post is all about the “sexy” world of B2B contact management in CRM systems and how the majority of B2B organizations still use a leads object in CRM. Marketing Converts advocates using contacts and accounts rather than the leads object.

How to Effectively Manage Your Contacts List

PureB2B

But before sending a single email, businesses need to understand the importance of segmenting email contact lists. Here are a few ways to effectively segment your contact list and make the most out of your email marketing campaigns: Segmentation by Demographics. The most basic way to start segmenting your contacts is to use demographic data such as location, age, industry, and job level. Segmenting by age will help you send the right message to the right people.

How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

Salespeople are commonly sent to events with no technology to help them keep track of conversations or let them know which of their contacts are there.”.

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How to Grow Your Email Contacts Organically

Hinge Marketing

But before you can reap the full benefits of email marketing, you need a list of contacts to actually email, and not any old list will do. With a metaphorical swipe of your credit card, you magically have 10,000 shiny new contacts. Purchased email lists aren’t targeted contacts.

Little Secrets to Contact Forms That Convert [Quick Tip]

Hubspot

When requiring a contact form to download the goodies you’re offering, you have to think first of the users that will face this form on the other side of the screen. In fact, think of your contact forms as dates. The same applies to your contact forms.

Top tools to keep your contacts in order. in theory

Biznology

I’m always struggling with my contacts. 23,515 on my Gerriscorp.com Google Apps account and an infinity of bloated contacts that are doubling, tripling, and quadruplicating our of control. Recommend as long as you don’t mind spamming all your business contacts.

Leadfeeder Contacts provides email addresses of decision-makers at visiting companies

Leadfeeder

Leadfeeder contacts is a major product update that shows you the email addresses and job titles of people who work at companies that visit your website. Builds on success of popular LinkedIn contacts feature Leadfeeder contacts doesn’t replace the LinkedIn contacts feature but it represents an upgrade to the way users currently operate because it reduces the number of steps needed to reach out to a prospect. How has Leadfeeder contacts helped companies already?

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5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]

Hubspot

Check out the infographic below from Eliv8 for five email drip campaign ideas that'll help you increase engagement and sales. And read this post for even more ideas for automated email workflows you can set up to engage and activate the different contacts in your database.).

How Do Your Contact Engagement Initiatives Stack Up? [CHART]

Modern Marketing

by Joel Rothman | Tweet this To make the most of every contact interaction, it’s critical for marketers to consider how activities transpire across the entire funnel. Contact activity is an important metric in terms of Marketing Qualified Lead (MQL) generation and conversion.

How Inside Sales Enablement Can Help Increase Revenues

Modern B2B Marketing

Just providing an inside salesperson with the knowledge they need to do their job is not enough to help them to maximize their performance. Yes, practice will help, but to accelerate their learning curve, they need tips and tricks from an expert.

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After A Stroke, My Sales Skills Helped Me Recover. Here’s How.

Outreach

We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Ditto when I learned to put my contacts in with my left hand (I’m right handed).

7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database.

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

NuSpark

Because sometimes the only way to help clients understand what they do and don’t know is to show them. Are there any websites in your industry that buyers find particularly helpful? B2B Buyer Personas that Help Increase Conversions.

5 Ways to Help Inside Account Executives Build Their Own Pipeline

Act-On

This specialization helps both groups stay productive and motivated. They are going to need your help; what are you going to do? Your goal should be to help your sales reps develop the biggest amount of potential deals in the shortest amount of time.

Read this article before you start a social media program

Biznology

I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them. All of these objectives help in the effort to get new business.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems. LeadLiaison is adding a marketing content map that will help planning by showing the inventory of available content by buyer type of purchase stage.

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How to Hire a Designer to Help With Content Marketing

Act-On

You can write a really fabulous eBook, but if it’s not well laid out and there are no images to help tell the story, your intended reader might pick your competitor’s colorful infographic instead. Can you get design help for less? Can they give you three references to contact?

THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts

chiefmartech

Our team at Bizible recently made a complete switch from lead-based reporting to an ABM measurement structure based on accounts and contacts. Its first order of business is converting the lead into a contact. If there is no match, the trigger creates a new account and a new contact.

Hushly Helps Marketers Connect With Anonymous Web Site Visitors

Customer Experience Matrix

They can even contact competitive vendors with the same protection. When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Since then, he’s been gnawing at the bone of anonymous business leads, suspecting that there’s some way to gain value from people who are interested in a product but haven’t identified themselves to vendors.

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Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman

Act-On

Our sales team uses lead scoring every day to help identify high potential leads. You know, if a sales person calls someone and ask the generic question, “Can I help you?”, Act-On’s visitor data allows us to be much more helpful to the customer. Editor’s note: Richard M.

5 helpful hacks to go above & beyond your sales goals

Biznology

9AM – 9:30AM: Return sales call to [contact name] at [company name] [link to contact record]. 9:30AM – 10AM: Contact existing customer [contact name] at [company name] [link to contact record]. Work smarter, not harder.

Televerde Selects Melbourne, Australia for Asia-Pacific Headquarters and Contact Center Location

Televerde

Televerde has selected Melbourne, Australia as the home of its Asia-Pacific headquarters and contact center. We’re thrilled that Televerde has chosen to base its Asia-Pacific headquarters and contact center in Melbourne, and create nearly 80 new jobs. Media Contact: .

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What to Send Email Contacts in Different Stages of the Marketing Funnel

Hubspot

But that's not the sole type of contact you have, nor the sole type of contact you should have. Over time, you will naturally acquire a variety of contact types within your database, and you need to know who is who, and what message you should send to each type.

Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers

ScribbleLive

This helps speed up the buying cycle by encouraging customers to make you the vendor of choice. But when done correctly, social selling can help you attract new potential buyers. So, does social selling and employee advocacy really help you win more than traditional methods?