The B2B Sales Rep’s Guide to Getting Past Gatekeepers

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Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. Essentially, gatekeepers hold the key to B2B sales success. If you can’t convince a gatekeeper you’re important, you can kiss that sale goodbye. Today we uncover six methods to help you bypass gatekeepers and reach prospects faster. Treat gatekeepers with respect. Use the gatekeeper as your resource. Invest in contact information.

Introducing ZoomInfo Recruiter

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Throughout the process you probably use a number of tools, including social media platforms, email, an applicant tracking system (ATS), a candidate relationship manager, a contact information finder, and more. Figure 1 : Filter by keywords or years of experience in ZoomInfo Recruiter.

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How to Conduct Effective Sales Cold Calls with ZoomInfo Insights

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At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. The ZoomInfo Search function helps you discover companies and contacts fit to purchase from your organization. ZoomInfo Solutions Just for Sales. Always. Closing.

Improve Your B2B Sales Process with Company and Contact Data

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Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. What do we mean by company and contact data? Before we explain how company and contact data can improve your sales process, let’s explore what we mean by “company and contact data.”. Bypass gatekeepers. ZoomInfo is the leading contact and account information company.

A B2B Sales Rep’s Guide to Selling to the C-Suite

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Have you ever tried to set up a meeting with a senior-level contact? If so, you know how tough it can be to connect with busy executives, To add insult to injury, executive-level assistants are trained to be gatekeepers. ZoomInfo’s B2B contact database can make your job easier.

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Three Ways Data Can Improve Your ABM Strategy

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Without consistent, complete, and correct contact data , your marketing team won’t reap the full benefits of your ABM initiatives. For this reason it’s important that you have access to job title, account affiliation, tenure, and engagement history to better identify which contacts within an organization are most likely to be involved in the buying process. Contributed by Krysta Williams, Marketing Content Specialist at ZoomInfo. Guest post by Krysta Williams.

How to Write Sales Cold Calling Scripts Using Data

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So unless you have your prospect’s direct contact info , you’re likely to have to deal with a gatekeeper receptionist. link] ( @rsvpselling ) pic.twitter.com/1aBYRL97l7 — ZoomInfo (@ZoomInfo) April 20, 2018. — ZoomInfo (@ZoomInfo) March 31, 2020.

A B2B Sales Rep’s Guide to Selling to the C Level

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To add insult to injury, executive-level assistants are trained to be gatekeepers. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. Stay up-to-date on changes by using automated alert systems and refer to this event when you initiate contact with a new prospect. ZoomInfo’s B2B contact database can make your job easier.

A B2B Sales Rep’s Guide to Meeting with the C-Level

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To add insult to injury, executive-level assistants are trained to be gatekeepers. Keep reading if you’re ready to bypass gatekeepers and set more meetings with the C-Level. Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. Stay up-to-date on changes by using automated alert systems and refer to this event when you initiate contact with a new prospect.

8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

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If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree. Like many B2B companies, ZoomInfo has such a wide total addressable market.

Sales Intelligence: What to Expect When You’re Prospecting

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We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Example of an org chart in ZoomInfo.

4 Steps for Creating a B2B Value Proposition and Connecting With Your Prospect

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Access to direct dials means the user will spend less time dealing with gatekeepers and navigating corporate switchboards. To learn more about how ZoomInfo can dramatically scale and improve all aspects of your go-to-market strategy, contact our sales team today. We offer the most intelligent B2B contact database on the market. The post 4 Steps for Creating a B2B Value Proposition and Connecting With Your Prospect appeared first on ZoomInfo Blog.

How to Build Sales & Marketing Pipeline During the Coronavirus

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People are using their cell phones for business, and if your sales team has access to those numbers, they don’t have to deal with voicemails that are never checked or gatekeepers that won’t pass along their messages.

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Ultimate Guide to the Data-Driven Sales Funnel

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Think about how much contact and account data your sales team needs just to prospect. Gone are the days when the salesperson can act as a gatekeeper of information, forcing the buyer to have to meet with them throughout the information-gathering stage. Number of accounts contacted?Total

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7 Steps to Creating a Successful Account-Based Marketing Strategy

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ZoomInfo. Using a platform like ZoomInfo helps you quickly search companies based on their industry, number of employees, services, and tools they currently use. . Source: ZoomInfo. Not only will your sales team bypass gatekeepers, but they’ll also increase their chances of securing a meeting by up to 147%. .

B2B Cold Calling Best Practices

Marketo

Even as social media and web applications become mainstream B2B marketing platforms, cold calling remains one of the most effective ways to make contact with decision makers, but only if done right. Seek out contacts at the right level. Information sources like LinkedIn, Data.com and ZoomInfo can be indispensible for making contact. Once the right person is found, gatekeeper administrators can keep you away. by Maria Pergolino Is cold calling dead?

5 Steps to Kickstart Your Account-Based Marketing Program

Marketo

In a recent ZoomInfo and Ascend2 study, only 33% of marketers rated their data-driven marketing strategies “very successful,” and 64% of these “very successful” marketers listed “improving data quality” as their top obstacle in personalizing the customer experience. It’s no wonder; B2B contact data decays at a rate of 22.5% ABM is a contact-level sport. Stakeholders, gatekeepers, and influencers all play key roles.