Zoominfo

JANUARY 12, 2023

For example, under the UK GDPR all marketing activities must rely on either “consent” or “legitimate interest.” You can send electronic mail or make live direct marketing calls to businesses with a legitimate interest in your offer, product, or service. If requested, you are also obliged to provide your contact details.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

Zoominfo

AUGUST 30, 2022

The GDPR focuses on data collection and processing, whereas the ePrivacy Directive focuses on how a business communicates with existing and potential customers. The same goes for inbound contacts you gather from webpage forms. Unless explicitly expressed, contacts should not be automatically included in marketing outreach.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Zoominfo

OCTOBER 13, 2023

Email Email marketing is a very restrictive channel in Germany and cold emailing is not permitted without consent. You can use ZoomInfo data to enrich your database of customer contacts and ensure the data you hold is accurate and up to date. Emailing existing customers is permissible if the conditions of the UWG are met.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

PureB2B

MAY 30, 2022

Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. About Direct Marketing.

Database Marketing 62

Database Marketing Account Based Marketing Multi-Channel ABM 62

Zoominfo

OCTOBER 22, 2020

But that legitimate interest construct is designed for direct marketing. And so then the recital 47 of the GDPR says that the processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate purpose. Specifically, talking about direct marketing here.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. It may appear that #2 applies to you if you are marketing to EU contacts. Direct Marketing as a Legitimate Interest.

Planning 165

Planning Zoominfo Opt-out Opt-in 165

Zoominfo

AUGUST 16, 2022

This means nuanced opportunities to sell to individual business entities at the local level, to run location-level analytics including risk or credit models, to map territories accurately, and to run direct marketing campaigns. More Contacts Come Online with Better Company Mapping More than 3.5 See for yourself.

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

DiscoverOrg

MARCH 29, 2018

You should contact your attorney to obtain advice with respect to any particular issue or problem. It may appear that #2 applies to you if you are marketing to EU contacts. But if you are in B2B marketing only, we’re not sure it does, since you’re actually offering goods/services to the company, not the individual.

Planning 198

Planning Opt-out Opt-in Peer-to-peer 198

Webbiquity

FEBRUARY 14, 2019

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. What distinguishes database from direct marketing is the awareness to the analysis of data. Guest post by Nick Rojas. This is then used to select the recipient list for communications.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

Leadspace

NOVEMBER 16, 2022

In the times of direct marketing, we were told that the list is one of the most important ingredients of a successful campaign. Users can expand account segments with priority contacts using targeted personas and any contact attribute. Once you have effective segments, it’s time to activate, score, route and alert.

Segmentation 126

Segmentation Campaigns Lead Ranking Classified Ads 126

Binary Demand

JUNE 22, 2023

It is the process of capturing the attention of intent-rich leads to contact and nurture them for sales. It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Zoominfo

OCTOBER 15, 2020

And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data. Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company. Improved Transparency and Control.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Zoominfo

JULY 19, 2022

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Free Trial EU Privacy Details by Country For each country, we looked at the following: Do you need informed consent to send marketing emails? Are opt-ins required to send marketing emails to a business email address?

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

PureB2B

MAY 30, 2022

Say you reach out to a contact who has no interest in your business or what you are offering. The problem is that many businesses do not go about their B2B marketing activities in this fashion—at least not for every contact. This strategy allows you to grow your contact list consistently. Right to be forgotten.

Opt-out 62

Opt-out Opt-in Ideal Customer Profiles Trade Show 62

Zoominfo

OCTOBER 13, 2021

Read on to discover how our successful direct mail gifting strategy generates demand and increases revenue (results included). What do we mean by “direct mail marketing”? Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Zoominfo

AUGUST 16, 2019

It may appear that #2 applies to you if you are marketing to EU contacts. But if you are in B2B marketing only, we’re not sure it does, since you’re actually offering goods/services to the company, not the individual. In any case, assuming it does apply to you, read on to see how GDPR affects marketers.

Planning 100

Planning Opt-out Opt-in Paid Search Agency 100

Stevens & Tate

FEBRUARY 9, 2024

Segmentation The segmentation of your contacts database will help define your audience into categories. If you are unfamiliar with buyer personas, read about them here , as they will be extremely useful in segmenting your contacts. Here are a few email best practices that will help nurture your leads.

Email Marketing 64

Email Marketing Leads Lead Marketing Qualified Leads 64

Vision6

AUGUST 9, 2021

But for those of you who still find SMS marketing a bit of a mystery, we’re here to explain how it works and the best ways to use it. How SMS marketing works. There are essentially three ways that marketers can send SMS messages: You can send quick, ad-hoc SMS messages to one or more contacts as a one-off.

SMS 98

SMS Personalization Opt-out Paid Search Agency 98

Adobe Experience Cloud Blog

AUGUST 13, 2018

Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing. The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. The GDPR and Direct Marketing.

Automation 92

Automation Opt-out Opt-in Marketing Automation Services 92

Zoominfo

JUNE 10, 2022

For example, if a company uses personal data for the purpose of direct marketing, for scientific research, or for the performance of a task in the public interest, individuals may object to the processing for those purposes.

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

Martech

APRIL 5, 2023

With ZeroBounce, you can check 100 email addresses for free every month to ensure you’re adding only genuine contacts to your list. Instead of pushing for sales, inbound marketing focuses on attracting prospects with relevant, helpful resources and experiences.

Deliverability 110

Deliverability CAN-SPAM Lead Scoring Lead Ranking 110

Blue Flame Thinking

MARCH 7, 2023

If you’re interested in working with us to find your better, please contact us today to get the conversation started. So, along with Clutch, we’d like to thank each and every client partner we’ve worked with over the years. We look forward to the opportunities that lie ahead and can’t wait to see next year’s list!

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Case Study 52

Binary Demand

JUNE 19, 2023

It is the process of capturing the attention of intent-rich leads to contact and nurture them for sales. It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Fount Media

MAY 16, 2021

B2B Email Databases can be used to increase the brand awareness, improve direct marketing efforts, reach new markets, grow business, communicate with potential customers, initiate data-driven campaigns, and generate conversion-ready leads. Building and Providing a Good Email Marketing Database.

B2B 52

B2B B2B Sales Contact Marketing B2B Marketing 52

Zoominfo

SEPTEMBER 25, 2019

Topline has been able to make outbound marketing a key component to the growth of our business. Here are some key takeaways that might help you with your own direct marketing strategy. This final lesson doesn’t have much to do with your marketing results, but it’s one of the most important tips we can offer. That’s okay!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Webbiquity

JUNE 7, 2018

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

ViewPoint

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. 1 Outsourced includes more contacts and more dials per company. Review your options.

Lead Gen 136

Lead Gen Telemarketing Sales Qualified Leads Lead Scoring 136

Zoominfo

MARCH 8, 2018

This includes, if a company uses personal data for the purpose of direct marketing, scientific and historical research, or for the performance of a task in the public interest. This means our B2B contact database will satisfy personal data privacy requirements put in place by GDPR. The right to object.

FAQ 186

FAQ Zoominfo Advertising Agencies Paid Search Agency 186

Zoominfo

OCTOBER 22, 2020

That legitimate interest construct is designed for direct marketing. Recital 47 of the GDPR says that the processing of personal data for direct marketing purposes may be regarded as a legitimate purpose. I do have a reason to contact them. And that’s everything. So how do you do that?

Zoominfo 100

Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

PureB2B

MAY 30, 2022

The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. You need to comply with both of the regulations in your B2B sales and marketing. Without access to a good source of B2B data, you won’t be able to identify and contact prospects.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. You need to comply with both of the regulations in your B2B sales and marketing. Without access to a good source of B2B data, you won’t be able to identify and contact prospects.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Inbox Insight

MARCH 2, 2022

Direct Marketing is another channel high on the agenda for senior B2B marketers in 2022, with 42% planning investment in this channel and 30% citing it as a critical channel to their strategy. With nearly a third of B2B marketers still utilizing Direct Marketing, it clearly remains highly regarded in the marketing arsenal.

Multi-Channel 52

Multi-Channel Marketing Report Advertising Channels Research 52

Rev

APRIL 12, 2023

The list included the clients’ names, contact information and preferences. This allowed them to direct marketing efforts with industry-specific campaigns, such as webinars and whitepapers. The post Account based marketing examples appeared first on Rev.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

Direct Marketing 114

Direct Marketing Examples SMS Paid Search Agency 114

Binary Demand

MAY 17, 2023

In this blog below, you will encounter what is email segmentation, why it is important to segment your B2B contact list, and how to. Email segmentation plays a critical role in the email marketing approach. To segment B2B email lists or contact databases, they must be grouped according to shared characteristics.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

DotDigital

OCTOBER 27, 2021

Keeping up the momentum, Dotdigital has now introduced two new options to contact support – WhatsApp and Facebook Messenger! This enhanced access is to make sure our clients in regions can contact support on the channels they are most comfortable with at a time when they want.

Paid Search Agency 59

Paid Search Agency Top of Funnel Multi-Channel Lead Ranking 59

Zoominfo

SEPTEMBER 25, 2019

6 Takeaways from These B2B Direct Mail Campaigns Topline has been able to make outbound marketing a key component to the growth of our business. Here are some key takeaways that might help you with your own direct marketing strategy. Don’t give up if a campaign falls short of your expectations. That’s okay!

Paid Content 100

Paid Content Campaigns Examples B2B 100