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Differentiate or die! It’s the digital marketing curse…

Biznology

0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. And some of them aren’t always happy about my advice, because their differentiation has always been about their location.

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How does Vodafone prove digital media’s effectiveness?

Biznology

(Photo credit: Wikipedia). Establish a new non-linear mechanism in order to track the efficiency of each campaign, adjust it promptly to customers’ needs and expectations, and most importantly, to convert viewers and visitors into customers. Generating social signals needs to be a key objective for Vodafone. 350B in spending power.

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Tribes Rule the Hyper-Social Organization

Paul Gillin

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. Customers will no longer enter the company’s orbit at the early awareness stage; they may make their first contact at the transaction level. In a business context, however, tribes have barely been a factor.

Rules 50
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The Coming Consolidation in Social Networking

WebMarketCentral

Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site. A while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites.

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What, exactly, does a fractional CMO do?

The Marketing Blender

Contact Us. Often a fractional CMO will lead the improvement of your positioning, differentiation, messaging, and brand while also developing the plans and campaigns to increase current customer revenue, increase leads and improve lead quality, and orchestrate strategic initiatives such as product launches or penetration of new markets.

CMO 98
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A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT

Buzz Marketing for Technology

For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. Wikipedia) help large numbers of people build online communities for creativity, collaboration, and sharing. is redefining what and how and with whom we learn. I will not provide answers to these questions here.

Web 2.0 100
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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

It is difficult to believe that every project should design its technology to work on the "bleeding edge" in order to ensure success (nor do Chompalov and Shrum make any such claim). Few other restrictions were placed on entry, however, in order to be as inclusive as possible. 323 Polycom video conferencing equipment.