Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Automated prospecting emails: Sales reps hate writing emails, so why not let AI do the job?

Marketing Automation Services 90

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 90

Only B2B

AUGUST 21, 2023

In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. B2B list building is the foundation upon which successful B2B lead generation campaigns are built. According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Valasys

AUGUST 18, 2020

Marketers should always personalize their approaches and must take care of how the personal data of buyers is stored and processed. Step 3: Opt for Multichannel Campaigns and A/B Test Them. Marketers can run ads on LinkedIn using Lead Gen Forms, or through the PPC campaigns. Marketers should promote webinars on LinkedIn.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. As an example, imagine you have created an email list through your digital marketing campaigns.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

Customer Experience Matrix

DECEMBER 14, 2016

market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

SmartBug Media

FEBRUARY 11, 2021

Once you invite users, they will receive an email with instructions to set up their own account. This includes when you publish HubSpot pages, blog posts, knowledge base articles, and web versions of emails. Step Four: Set up marketing email settings and make sure you’re complying with CAN-SPAM.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Stop buying lists.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

GreenRope

JULY 27, 2020

Which email are you more likely to open? The one addressed 'dear client,' or an email addressed with your name? Manually addressing each email takes far too long to be a practical communication solution. A new contact record is then created for that individual and their information is stored in your CRM database.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

Biznology

AUGUST 26, 2013

Your most important tool in B2B is, arguably, the marketing database. B2B databases carry data at three levels: the enterprise or parent company; the site, or location, of offices, plants, and warehouses; and the multitude of individual contacts within the company. Contact(s) information. Photo credit: Wikipedia.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Customer Experience Matrix

FEBRUARY 3, 2010

post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

markempa

DECEMBER 2, 2011

Tweet How many emails have you sent prospects and customers this week? If you’re like most marketers, the answer too often is, “Not enough.”. It’s a hard fact: people are being inundated with so many sales pitches via email that it’s harder than ever to get prospects to not delete your email, no less take action.

Email Marketing 120

Email Marketing Banner Ads Adwords Banners 120

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. With responsibility for demand generation, Sechrist is mired in database marketing. Sign up for our emails here. Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

MAY 28, 2014

Leverage the access of customer-facing personnel to fresh contact information. Train and motivate call center personnel, customer service, salespeople, and distributors—anyone with direct customer contact—to request updated information at each meeting. Outbound phone or email to verify, especially to top customers.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

NuSpark Consulting

DECEMBER 14, 2013

How to Plan and Buy B2B Email Lists. While email marketing may not have the current gravitas of social media marketing, it remains an important and underused tactic to reach potential customers for your business. The emails should make your customers either want to buy your product, or learn more about it.

Buy 100

Buy Blast Campaigns B2B Curation 100

ViewPoint

OCTOBER 21, 2017

They get away with it because in many cases the buyers of the list, which was used to send emails or direct mail, have no idea what percentage of the list got delivered. Of the remaining half, 20% had no contact name associated with the record (the mail house would have mailed it anyway – and it would have gotten dumped). Not a clue!

Marketing Automation Services 149

Marketing Automation Services Validation Broadcasting Deliverability 149

The Point

NOVEMBER 24, 2009

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? If the email gets forwarded to a colleague, influencer, or decision-maker, you’ll miss the opportunity to capture that new person’s contact information.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

Conversica

JULY 31, 2020

For Marketing, this required a rapid reaction to shift to digital-first mentality, remix and re-plan their tactics and campaigns. Marketing will need to also demonstrate value in their digitally sourced leads by discovering who is ready to engage further. Marketing Automation?

Marketing AI 52

Marketing AI Planning Lead Scoring Lead Ranking 52

The Point

AUGUST 17, 2010

Direct Mail is: a) more expensive than email. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1. b) quaintly old-fashioned.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

ViewPoint

MARCH 29, 2017

They get away with it because in many cases the buyers of the list, which was used to send emails or direct mail, have no idea what percentage of the list got delivered. Of the remaining half, 20% had no contact name associated with the record (the mail house would have mailed it anyway – and it would have gotten dumped). Not a clue!

Marketing Automation Services 120

Marketing Automation Services Validation Broadcasting Deliverability 120

The Point

OCTOBER 14, 2010

Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Adding a campaign-specific unsubscribe link to outbound emails can help avoid eliminating names from the opt-in pool together. You can’t nurture people exclusively through email.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Email Marketing Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Paid search campaigns are supported through integration with Omniture SearchCenter.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

The Point

NOVEMBER 15, 2010

Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader’s job function, industry, interests, and stage in the selling cycle, the more likely he/she will be to respond. Here are 5 ways to consider segmenting your campaign: 1.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Actually, it’s much easier for Marketing and lead cultivation people to get instant value out of Salesforce.com (SFDC) than it is for reps. HS: Thanks David!

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

MarketJoy

JUNE 25, 2018

contact-form-7]. Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. Objectives of Outbound Marketing. Written By.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Email Marketing Software. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Biznology

MAY 30, 2012

All we can do is wait for them to contact us and, we hope, ask us to participate in an RFP process, or, more likely, give them more info and more answers to their questions. By applying typical campaign conversion rates, we could predict that of 100 inquiries, 20% will qualify—producing 20 qualified leads. It’s hard to say.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

The Point

OCTOBER 3, 2012

Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.

InsideView 100

InsideView Zoominfo Content Landing Pages 100

Customer Experience Matrix

MARCH 29, 2007

One company that turned up is Enpocket , a Boston-based firm that has developed what appears—and I’m basing this only on their Web site—to be an impressively complete system for managing mobile advertising campaigns. It took conventional database marketers years to reach this stage. that enpocket doesn’t mention.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Work Management 120

The Point

JUNE 27, 2012

But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Here are 5 ideas for campaigns to run when you simply have no more content to give: 1.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

PureB2B

AUGUST 3, 2016

Once you’ve captured their attention, offering a suitable reward in return for their contact information is a great way to generate qualified leads. You can also use their contact info for target marketing and advertising purposes. Another Marketing Tool to Try: the Hello Bar. Here are a few ideas you can work with: 1.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

Once you’ve captured their attention, offering a suitable reward in return for their contact information is a great way to generate qualified leads. You can also use their contact info for target marketing and advertising purposes. Another Marketing Tool to Try: the Hello Bar. Throughout the post, link these words (i.e.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

AUGUST 3, 2012

To a whole lot of marketers out there, marketing automation is like a wonder drug. "A A tool that I can just set and forget, moving my contacts swiftly through the sales cycle with no additional work required? Marketing strategy solved!". In other words, marketing lists have a tendency to expire at a rate of 25% a year.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Planning 28

Hubspot

JULY 10, 2015

Email newsletter lists are often in an outside email service provider. Event attendees are likely on a spreadsheet in the marketing department. Grow Your Email Database by 4x. The email address is the key to digital interactions. They also had 1,200 digital edition subscribers with email addresses.

ROI 28

ROI Marketing Automation Services Funnel Advertising Digital Marketing Funnels 28

PureB2B

MAY 30, 2022

Which tools can you implement to start growing your firm’s contact list—and winning those new accounts—today? Without leads, B2B marketers don’t have prospects. Assessing the market need. Identifying or analyzing market need should be the very first step of your lead generation strategy. Email marketing.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

SalesIntel

FEBRUARY 28, 2024

Main features: Over 20 million companies available Proprietary and accurate company technographic data that you can export to your own database Data on Buying Intent including over 12000 topics Over 14 million human-verified contacts 95% accurate B2B account and contact information. Request Demo Clearbit G2 Rating: 4.4/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Hubspot

SEPTEMBER 6, 2013

Smart content in marketing began with the personalization of email campaigns. Using data from a contact database, marketers could segment their mailing lists based on a recipient''s characteristic. 1) The Marketing Database. How Smart Content Works. 2) Smart Rules and a Smart Content Generator.

Work Management 28

Work Management Marketing Management Marketing Automation Services Content 28