Automated Data Hygiene: 2019 Database Maintenance


Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. Think about it, without contact information, how would you sell, market, or provide quality customer service? If you’re like most modern companies, you already have access to some sort of contact database. Data quality and cleanliness is where the real power lies. Bad data costs U.S.

How to Use ZoomInfo Webhooks to Enrich Customer Data


Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. Fresh, up-to-date data leads to better business outcomes by ensuring that opportunities aren’t missed.


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Contact Data Hygiene and the Future of Branding


Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. What is a data-driven branding strategy? A data-driven brand strategy is exactly what it sounds like—a strategy which requires the use of data to inform any and all decisions made about branding. Although it’s a simple concept to understand, data-driven branding isn’t always easy to put into practice. Branding.

41 Expert Opinions on Data Hygiene Best Practices


Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. What is data hygiene and why is it important? ZoomInfo.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

35+ Experts Weigh In on Data Hygiene Best Practices


Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals?

Building a Sales Tech Stack? Start with Good Data


But without high-quality data to connect them all, many of those tools can essentially turn into empty boxes that fall short of their goals. In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information.

#ChatZoomInfo: 2019 ZoomInfo Twitter Chat Schedule


In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter. These one hour sessions will consist of five questions— tweeted by the ZoomInfo Twitter account (@zoominfo).

Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line


Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo.

How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, , and InsideView to append and replace outdated contact information.

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5 Ways Dirty Data Hurts Your CRM—and Revenue [Infographic]


If you’re unfamiliar with dirty data—allow us to introduce you. Dirty data has been plaguing CRMs since they were invented. Countless people change jobs, names, locations, and contact information every day—in other words, all data has an expiration date.

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A Guide to Marketing Automation


Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Prioritize Data Hygiene.

Your B2B Database: Having A Very Data New Year in 2021


One of those strategies to add to your resolutions needs to be for your contact database. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

The Impact of Bad B2B Marketing Data


There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. While inaccurate marketing data is annoying, have you ever truly considered how it’s impacting your marketing campaigns? Low quality data is likely doing more damage than you think.

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The Recruiter’s Guide to Candidate Database Management


Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring. Candidate contact information is collected in various ways—usually during the application or hiring process.

Information without Innovation is Just Data: The Modern Guide to Business Intelligence


In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. But, the rapid influx of available data seems to be shifting businesses back to the basics and back to the who of it all. The difference between data and intelligence.

How to Avoid the Spam Trap


While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe.

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7 Ways Dirty Data is Hurting Your Bottom Line


Using dirty data to fuel your business initiatives is akin to putting the wrong type of fuel in your car. Consider these statistics ( source ): 40% of business objectives fail due to inaccurate data. Bad data costs U.S. These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene.

B2B Sales Intelligence: Bad Data and Sales


Whether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. Good data leads to less time spent prospecting, more meetings on the calendar, and ultimately more revenue. The impact of bad data, however, can range from one lost account to catastrophic revenue loss. Last week we discussed how low-quality data can significantly lower the effectiveness of your marketing campaigns.

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Your Guide to Choosing a B2B Data Provider


Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each.

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15 Expert Opinions About Business Data


In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates. Everyone needs data to compete in our modern business landscape—and we have the quotes to prove it! Data-driven marketing is never ‘done’.

10 Recruiting Blogs to Bookmark Today


Recommended reading: The Beginner’s Guide to Data-Driven Recruiting. 3. ZoomInfo. Recommended reading : Data Hygiene and The Future of Recruiting. Send us a tweet: @zoominfo ! Contact ZoomInfo today to learn how our contact database can drastically improve your recruiting efforts! The post 10 Recruiting Blogs to Bookmark Today appeared first on ZoomInfo Blog.

June 2018 B2B Blog Post Round-Up


4 Lessons ZoomInfo Learned From Their Own ABM Campaign. So, like many companies, ZoomInfo decided to give ABM a shot. Modern marketers live and breathe data. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success. There’s one caveat, though– you must have access to clean, high-quality data in order to reap these benefits. And, unfortunately, data hygiene is a significant problem amongst modern marketers. Bad data costs U.S.

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21 Important B2B Cold Calling Statistics


The Problem with your Data. Low-quality data can impact every aspect of a business—particularly sales and marketing. If your team’s performance is lagging and your sales database is a mess, it’s time to conduct an audit of your data. Quality data is the fuel of any successful sales team. 62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). Inaccurate B2B contact data wastes 27.3%

7 Ways to Improve Your Lead Management Process


25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. But, no two leads are the same — and a one-size-fits-all approach to lead generation will result in insufficient data.

The Risks of Personalization: When Marketers Cross the Line


Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages. Customer data is critical to personalization—but marketers’ efforts often backfire when they use information that a customer didn’t willingly provide. Personalization relies heavily on customer data—and more specifically, accurate customer data. If your database is full of outdated or incorrect data, your personalization efforts will backfire completely.

44 Important Marketing Productivity Statistics


The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ). Data hygiene is a primary concern for those leveraging marketing automation; 50% of those who have a marketing automation platform (MAP) rank data hygiene as their top data challenge ( source ).

The Real Value of Email Hygiene: A Marketer’s Guide


In fact– emailing bad contacts is the fasted way to get marked as spam and ruin your email reputation. Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists. Why is email hygiene important? As a result, companies that don’t prioritize email list hygiene are at risk of having their email marketing programs shut down.

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July 2018 B2B Blog Post Round-Up


3 Ways to Operate a More Data-Driven Marketing Program. Enter data-driven marketing. Data Hygiene and The Future of Recruiting. As a result, contact and candidate data have become an increasingly hot commodity. Think about it: The competitive nature of recruiting means the company that reaches a candidate first is most likely to secure an interview with him or her—and, you can’t do that without the right data.

5 Reasons to Clean Your Marketing Database Today


Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. 64% of “very successful” data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

6 of the Worst Branding Mistakes Your Company is Making


Above all else, this branding mistake is the result of poor data hygiene. Without access to clean and accurate customer data, you’ll lack the insights you need to develop a comprehensive understanding of your target audience. With access to high-quality customer data, you’ll be able to compile every important detail about your target customers. These personas will provide a blueprint for your data-driven branding strategy.

The Sales Manager’s Guide to Selecting a Data Provider


Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job. What is a B2B data provider? The term data provider covers a wide array of business services. Why do I need to work with a data company?

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4 Ways Technology Has Changed B2B Selling


And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. For those who aren’t familiar with this technology—it’s exactly what it sounds like: Instead of living in on-site software systems, CRM data is now hosted on the cloud. Now, CRM data is accessible anytime, anywhere. 2. The rise of big data. If you’re one of these companies, it’s time to embrace the power of data.

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Account-based Intelligence (ABI) - How to use it for ABM Success


Intelligence or data is the beating heart of Marketing. is informed by the intelligence, i.e. the data that is collated at the beginning of any strategy (and the data that is collated as the campaign is ‘in-situ’). 62% of marketers rely on prospect data that is 40% incorrect.

The B2B Database Maintenance Glossary


There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. 40% of business objectives fail due to inaccurate data. Up to 25% of B2B database contacts contain critical errors. 62% of organizations rely on marketing data that’s up to 40% inaccurate.

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A Guide to Marketing Automation Implementation


Prioritize Data Hygiene. Data quality issues are often overlooked, but ultimately, data is the foundation of your marketing automation system. Establishing a hygiene process early on can help your business reap the rewards of marketing automation much faster. In fact, 51% of marketers say enriching contact data quality is their most significant barrier to achieving email marketing success ( source ). How to get More from Your B2B Data.

February 2019 B2B Blog Post Round-Up


We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. Buyer personas are detailed profiles of your target customers built using a combination of data, anecdotal observation, and market research. Do Your Reports Contain Inaccurate Data? Is your HR department manually collecting all candidate data?

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