Automated Data Hygiene: 2019 Database Maintenance
AUGUST 7, 2019
Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. Think about it, without contact information, how would you sell, market, or provide quality customer service? If you’re like most modern companies, you already have access to some sort of contact database. Data quality and cleanliness is where the real power lies. Bad data costs U.S.