Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Candidate contact information is collected in various ways—usually during the application or hiring process. Let’s jump into it.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Zoominfo

FEBRUARY 12, 2019

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Create buyer personas. For this reason, buyer personas are essential to your lead management strategy. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

AUGUST 2, 2020

As the name suggests, fit data helps find leads that are fit to be a customer for your company. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. It encompasses demographic data including: . Opportunity Data. Data Hygiene: Data decay is unavoidable.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

JULY 5, 2018

Data Hygiene and The Future of Recruiting. As a result, contact and candidate data have become an increasingly hot commodity. Today, we discuss the importance of contact information, the basics of data hygiene, and why these are critical considerations to make in the face of a hypercompetitive hiring landscape.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough. Keep reading!

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

FEBRUARY 12, 2019

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Create buyer personas. For this reason, buyer personas are essential to your lead management strategy. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

JULY 9, 2020

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. What is data hygiene and why is it important? Marketing lives and dies in the data.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

MARCH 8, 2022

Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data. What is poor data quality? Poor quality data is inaccurate data. It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.)

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

JANUARY 23, 2019

We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Organize Your Intel At this point in the process, you have two data sets.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

APRIL 15, 2018

For example: Let’s say you export data on your best customers. You analyze this data and notice a correlation between average deal size and lead source. Buyers who were initially contacted via cold call spent the most money with your organization. As you can see, data hygiene needs to be a top priority.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

OCTOBER 29, 2019

In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. Let’s get into it!

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

Zoominfo

JULY 30, 2019

Above all else, this branding mistake is the result of poor data hygiene. Without access to clean and accurate customer data, you’ll lack the insights you need to develop a comprehensive understanding of your target audience. From there, you can create buyer personas that fully represent your ideal buyers.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

Zoominfo

JULY 10, 2018

According to one recent survey, 64% of “most successful” data-driven marketers, reported improving data quality as the most significant roadblock to data-driven marketing ( source ). Unfortunately, managing data quality is tougher than it sounds-simply because B2B data decays so rapidly. percent a year ( source ).

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

NOVEMBER 28, 2018

Progressive persona profiling. Here at ZoomInfo we talk a lot about buyer personas —what they are, why you need them, and how to create them. But, what we have failed to acknowledge is that, although useful, the standard buyer persona is static—unlike real human beings. You guessed it—dynamic data.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

FEBRUARY 23, 2018

Data is a big investment — and as a buyer, you should never trust a data provider company without first understanding where that information comes from. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. The term “data provider,” covers a wide array of business services.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Zoominfo

JANUARY 23, 2019

We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers. Historical customer and prospect data: As a sales professional, you already know that buying decisions can change on a whim– sometimes without rhyme or reason.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

NOVEMBER 8, 2018

Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. Because we’ve covered buyer personas extensively in the past, we won’t spend much time here. Learn more about buyer personas in the blog posts below: The Beginner’s Guide to Buyer Personas.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Zoominfo

NOVEMBER 28, 2018

Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145

B2B Marketing Zone Posts

AUGUST 3, 2010

Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating.

Ning 40

Ning Paid Content Facebook Sales Management 40