The Mx Group

MAY 17, 2018

What I couldn’t help but think, as I attended many sessions incorporating these alphabet-soup acronyms, is that there’s one golden thread that must be woven into all these marketing strategies, and that’s contact database performance and scale. So, what are the key aspects to review and update when it comes to contact database performance?

Contacts 69

Contacts Lead Ranking Lead Scoring Marketing Automation Services 69

Zoominfo

JULY 2, 2020

Below are 4 of the biggest challenges: Data decay : If your database is out of date, you could be including the wrong contacts in your marketing campaigns. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

DealSignal

MARCH 11, 2019

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

SmarkLabs

JANUARY 12, 2023

All activity associated with each contact/company/deal/ticket is automatically tracked and recorded on the records timeline record. You can learn many things about your customer, including where the contact was created and what web pages they have viewed, allowing you to expedite better decision-making. Keep Your Data Clean.

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management CRM 52

ANNUITAS

FEBRUARY 1, 2011

Here are a few things you can do to ensure that you have a marketing data that serves as a powerful asset rather than a detriment to reaching your objectives. A few years ago we conducted a discovery exercise with a client to determine the gaps in their lead management process. Establish a Regular Data Hygiene Process.

Marketing Management 100

Marketing Management Data Hygiene Ideal Customer Profiles Marketing Automation Services 100

The Point

DECEMBER 15, 2020

. * The precise amount of time before suspending or removing non-responsive leads can vary based on a company’s sales cycle, brand awareness, list source, or frequency of contact. Companies with a very aggressive (frequent) cadence of emails often have shorter timeframes before they remove those contacts from circulation.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. Maybe the people who unsubscribe from your emails aren’t really saying “I don’t want to hear from you again.”

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

The Mx Group

APRIL 13, 2018

Because while it may seem like this focus on data privacy is temporary or may not concern U.S. companies that don’t deal with European contacts, GDPR is just the first of many new regulations expected to emerge over the next few years, as part of a worldwide shift toward more transparent data handling and privacy.

Positioning 48

Positioning Data Hygiene Privacy Lead Ranking 48

Customer Experience Matrix

APRIL 1, 2009

I’d been aware of them since they were founded in 2006 but in their original incarnation as a data provider. But now it matches that company against the main DemandBase database to actually apply details such as location, company size, industry, and further finds contact names that marketing or salespeople can reach out to.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

The Mx Group

APRIL 10, 2018

AUTOMATE CLEANUP: Create automated data hygiene campaigns that identify and remove invalid or bounced email addresses from your lists, so you won’t continue sending to them. Better yet, remove any contact that has not engaged with your emails in the last six months or longer to avoid “low engagement” flags.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

LeanData

NOVEMBER 2, 2022

Clue #3 — The number of contact records in your CRM seems inflated. Clue #4 — Leadership has been commenting that pipeline data seems inaccurate. You’ve got dirty data. . Why You Should Care About Data Hygiene. Data is the fuel for your organization’s decision-making. Clean Your Data, But Don’t Stop There.

Work Management 98

Work Management Data Hygiene Marketing Analytics Tools Marketing Management 98

Zoominfo

APRIL 27, 2022

How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data. Maintaining a sleek (but not small) database is a big part of data hygiene.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

The Point

OCTOBER 3, 2012

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. And whereas these services have value, no one provider has 100% coverage (meaning some contact data will go stale, regardless).

InsideView 100

InsideView Zoominfo Content Landing Pages 100

Zoominfo

NOVEMBER 25, 2018

One of the greatest benefits of marketing automation is that lead management processes become streamlined. However, when sales and marketing teams understand and treat leads in different ways, misalignment becomes a huge obstacle standing in the way of implementation. Prioritize Data Hygiene.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Leadspace

AUGUST 10, 2021

When merging tech stacks and datasets, you’ll need to think about how to merge various audiences and segments and integrate different sales and marketing workflows and methodologies, such as territory assignments, lead management processes (scoring and routing), and customer tiering.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

Leadspace

AUGUST 10, 2021

When merging tech stacks and datasets, you’ll need to think about how to merge various audiences and segments and integrate different sales and marketing workflows and methodologies, such as territory assignments, lead management processes (scoring and routing), and customer tiering. .

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

DealSignal

DECEMBER 28, 2021

A CRM database is a complex system of data storage that contains the information you’ve collected on people and organizations that have come into contact with your business. The data is typically organized into tables with fields and cells, like an Excel spreadsheet. Business contact data (office locations, phone numbers, etc.)

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

A CRM database is a complex system of data storage that contains the information you’ve collected on people and organizations that have come into contact with your business. The data is typically organized into tables with fields and cells, like an Excel spreadsheet. Business contact data (office locations, phone numbers, etc.)

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

Martech Advisor

NOVEMBER 27, 2019

Automating the CRM allows sales teams to automate redundant prospecting and customer management tasks which are otherwise time-consuming. These tasks involve day-to-day activities such as data entry, contact updates, communication details, calendar management, and lead and opportunity updates.

Enterprise Management 102

Enterprise Management Work Management Marketing Automation Services Marketing Management 102

LeadSloth

JANUARY 12, 2010

The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. The rep may try to contact the prospect several times but will give up after a certain point. I think developing and implementing a holistic lead management process will be one of the greatest challenges companies face in 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

AUGUST 3, 2010

However, Ben & Jerry’s clearly feels otherwise and that their customers prefer contact through social media sites to email in their inbox. Updated B2B Facebook Page Examples with Data - Social Media B2B , July 23, 2010 This short post is to let you know that we updated the 10 Examples of B2B Facebook Pages post.

Ning 40

Ning Paid Content Facebook Sales Management 40