Zoominfo

JULY 29, 2019

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. Data hygiene is the continuous practice of eliminating dirty data to maintain a clean database.

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

DECEMBER 23, 2020

One of those strategies to add to your resolutions needs to be for your contact database. Remember: data comes first in a database strategy. Improve Your Data Quality. As experts in quality data, here at ZoomInfo we could go on about the benefits of quality data. Invest in Third-Party Data.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive (“trap”) unsolicited emails. Clean out inactive contacts in your CRM and marketing automation tool. What is a spam trap?

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

MAY 3, 2018

What Is B2B Data? B2B data is insightful information used to help drive sales and marketing efforts. This includes a database of company details, contact information of sales leads and decision-makers , and more. It’s clear data is a critical business resource. What is Data Maintenance? Choose wisely.

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

MAY 3, 2018

Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. 40% of business objectives fail due to inaccurate data. Up to 25% of B2B database contacts contain critical errors. 62% of organizations rely on marketing data that’s up to 40% inaccurate. Keep reading.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

JULY 9, 2020

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. What is data hygiene and why is it important? Marketing lives and dies in the data.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216