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Experts Weigh In on Data Hygiene Best Practices

Zoominfo

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. Data hygiene is the continuous practice of eliminating dirty data to maintain a clean database.

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How To Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? The DKIM authentication process is different from other deliverability measures. The articles below will help you better understand these technologies, set up email authentication standards, and show you how to use them to improve your email deliverability.

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How to Avoid the Spam Trap

Zoominfo

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive (“trap”) unsolicited emails. Clean out inactive contacts in your CRM and marketing automation tool. What is a spam trap?

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Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

One of those strategies to add to your resolutions needs to be for your contact database. In short — get to bad data before it gets to your database! Gather More First-Party Contact Information with Content. Gathering first-party lead data is cheap, allows easy control, and comes entirely from in-house.

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How to Improve Your Email Deliverability When Nothing is Going Your Way

SalesIntel

High deliverability does not happen by chance. It is dependent on various factors, including relevance, data security, content, and the proper technological setup. The good news is that you can navigate the majority of deliverability levers on your own. Working on Deliverability Itself. Data Hygiene Is the Key.

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Tips for Preventing Data Decay in B2B Sales

Only B2B

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

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What’s Your Reputation? Time to Get Serious About Email Deliverability

The Mx Group

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. In fact, the deliverability of your email may have very little to do with the email itself.