SalesIntel

FEBRUARY 8, 2023

Typically, data is manually inputted at some point during the trip. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration. 100% data accuracy is impossible.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Heinz Marketing

AUGUST 5, 2021

To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

SalesIntel

OCTOBER 1, 2021

Using the proper technology can enable businesses to reach diverse audiences, create intelligent automation based on the behavior of each lead or client, and engage proactively with contacts. As a result, there is less risk of data and time being lost. You can even de-dupe records before pushing them. Sales workflows .

Marketing Automation Services 98

Marketing Automation Services CRM Tools Work Management 98