Only B2B

AUGUST 14, 2017

Is your Prospect Contact Data meeting your Lead Generation expectations? The problem may not be with your marketing department, it may be your data itself! Maintaining data hygiene is incredibly important to the overall success of your business. And it is really not that difficult to do, if you know how to do it.

Data Hygiene 95

Data Hygiene Lead Generation Efficiency Contact Marketing 95

Smarte

NOVEMBER 13, 2018

A marketer faces several challenges with their contact data refinement. These issues cover outdated contact information like wrong emails, incorrect […]. The post 6 Secrets to maintain successful data hygiene appeared first on SMARTe Inc.

Data Hygiene 66

Data Hygiene Contact Marketing Contacts Email Marketing 66

markempa

OCTOBER 21, 2013

When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Receive help with your data. In our case, it was: Contact name. Contact name: 4.

Data Hygiene 120

Data Hygiene Work Management Marketing Management Vendors 120

Zoominfo

MARCH 24, 2021

In simplest terms, poor data quality is bits of inaccurate information. For businesses, that bad data can negatively affect revenue growth. Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., So, what does list churn have to do with B2B marketing data?

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Data Hygiene Buyer Personas Churn Rate B2B 251

Smarte

DECEMBER 13, 2018

The post Why real-time data maintenance is the future of data hygiene? As a marketer, you must have managed lot of email marketing campaigns. The ones which gave you a good ROI […]. appeared first on SMARTe Inc.

Data Hygiene 66

Data Hygiene ROI Email Marketing Campaigns 66

Biznology

MAY 28, 2014

No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”. Key enter the data correctly in the first place. You want sales people selling, not entering data.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

SmartBug Media

SEPTEMBER 4, 2023

This mutual database keeps everyone on the same page when it comes to sufficient data hygiene practices, effectively bridging the gap between marketing processes (HubSpot) and sales processes (Salesforce). When integrating CRMs like Hubspot and Salesforce, it's crucial to be mindful of API rate limits and consider the data volume.

Hubspot 75

Hubspot Data Hygiene Work Management Marketing Management 75

Zoominfo

DECEMBER 3, 2018

So, what does list churn have to do with B2B marketing data? Think about it: if your department doesn’t prioritize data hygiene, it’s likely that list churn is wreaking havoc on your email campaigns. Append your data. Assess and improve data collection methods. Take a look at all data collection methods.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

JULY 2, 2020

Below are 4 of the biggest challenges: Data decay: If your database is out of date, you could be including the wrong contacts in your marketing campaigns. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Prioritize Data Hygiene.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

DECEMBER 16, 2018

Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . In an environment where data is currency, quality is key. But it’s become increasingly difficult to stay on top of data hygiene. The Impact of Bad Data on Sales.

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Data Hygiene Automation Zoominfo Buyer Personas 182

Zoominfo

SEPTEMBER 7, 2022

Rather than limiting yourself to the constraints of your existing sales systems, consider all the possibilities that come with an end-to-end lead routing solution — one that carries your precious contact across the sales finish line, reliably and repeatedly. Does the solution offer integrated data normalization and cleansing features?

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Clean out inactive contacts in your CRM and marketing automation tool.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

DealSignal

MARCH 8, 2021

While standard processes in CRMs include lead management, dashboards, record customization, and Microsoft Outlook integrations, functionality supporting your contact data quality, such as contact verification, data hygiene , field standardization, and account and lead enrichment , is largely absent.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

Zoominfo

DECEMBER 23, 2020

One of those strategies to add to your resolutions needs to be for your contact database. In short — get to bad data before it gets to your database! Gather More First-Party Contact Information with Content. Gathering first-party lead data is cheap, allows easy control, and comes entirely from in-house.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Candidate contact information is collected in various ways—usually during the application or hiring process. Let’s jump into it.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Envy

JANUARY 20, 2022

There are various reasons for your database being messy or just plain filled with junk: Your contacts’ emails are incorrect, why? Emails are often not updated when contacts switch employers or when they update to a different email. Contacts that opt out of your email subscriptions often remain in the email list.

Hubspot 118

Hubspot Data Hygiene Marketing & Strategy Contact Marketing 118

Under the Fluff: A Marketing Podcast

SEPTEMBER 8, 2020

Move aside, weird internet controversy - we've got a different kind of hygiene to talk about. Data hygiene! For those who are new to the concept, learn the difference between dirty data and clean data, and find out why it's so important to maintain a healthy, clean database. Photo by Franki Chamaki on Unsplash.

Data Hygiene 94

Data Hygiene Contacts Planning Process 94

LeanData

NOVEMBER 1, 2022

Panelists will look at use cases demonstrating proper speed to lead, focusing on data hygiene and rapid, accurate assignment. . Attendees will walk away from this webinar knowing how to: Add better data to their records using automated enrichment tools.

Webinar Metrics 98

Webinar Metrics Data Hygiene Leads Lead 98

The Mx Group

MAY 17, 2018

What I couldn’t help but think, as I attended many sessions incorporating these alphabet-soup acronyms, is that there’s one golden thread that must be woven into all these marketing strategies, and that’s contact database performance and scale. So, what are the key aspects to review and update when it comes to contact database performance?

Contacts 69

Contacts Lead Ranking Lead Scoring Marketing Automation Services 69

SalesIntel

MAY 20, 2022

Risk to Your Contact Lists: Email marketing and cold calling are viable lead generation techniques. However, data quality can make or break your performance. . Sometimes an organization tries to cut corners by renting or buying an existing contact list without checking it. Simply said, bad data will result in a loss of income.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

Zoominfo

JANUARY 5, 2021

With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales. What happens when your data source and CRM don’t sync up? Feed Salesforce the best (and freshest) data with ZoomInfo Enrich. Practicing good data hygiene is essential.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Zoominfo

AUGUST 2, 2020

Data Hygiene: Data decay is unavoidable. One downside of working with a vendor who sells their own data is that many don’t have ways to verify or update their database. . When comparing B2B data providers, be sure to ask if they verify it against multiple independent sources.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

JULY 9, 2020

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. What is data hygiene and why is it important? Data hygiene starts at the top.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Biznology

MAY 22, 2017

And if a new contact at the existing account gets involved in the relationship, they may be covered under your existing contracts. But apparently it does not always mean that you must get GDPR compliance in advance to make cold contact with prospects. Look for prospecting data that was opted in under GDPR specifications.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Martech

JULY 19, 2023

Send subscription-related emails to the right buying contact for a company by using the new release to designate the buyer contact on a subscription record. This is especially useful if the point-of-contact for subscription payments changes frequently due to employee turnover. Previously, API limitations prevented tracking.

Data Hygiene 89

Data Hygiene Privacy Landing Pages CAN-SPAM 89

Engagio

OCTOBER 11, 2023

In GTM, data helps businesses find the right people and companies to sell to and make sure they’re reaching them in the right way. The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. with either: Disparate data from other internal sources (e.g.

Data Hygiene 96

Data Hygiene Marketing AI Work Management Marketing Management 96

InsightSquared

MARCH 5, 2021

I tried both carrot and stick strategies—with each approach failing to change sales rep behavior and motivate them to take accountability for their CRM data hygiene. A good system will only capture digital engagement from and to the customer contact’s specific email address. All updates must sync back to CRM.

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

Zoominfo

JANUARY 5, 2021

With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. Free Trial What happens when your data source and CRM don’t sync up?

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Zoominfo

OCTOBER 14, 2018

62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). 94% of businesses suspect that their customer data is inaccurate ( source ). Inaccurate B2B contact data wastes 27.3% Without it, your cold calls will fall flat and your prospects will remain unreachable.

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

OCTOBER 26, 2020

The smallest bit of prevention can counteract time and resources waste spent on data decay mishaps. One of the easiest methods to preventing data decay is switching from manual data entry to automated digital tools. Businesses turn to B2B database tools because theirs is cluttered with outdated, invalid, or incomplete contacts.

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

Zoominfo

JULY 2, 2020

Below are 4 of the biggest challenges: Data decay : If your database is out of date, you could be including the wrong contacts in your marketing campaigns. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

FEBRUARY 12, 2019

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene. Companies with mature lead generation and management practices have a 9.3%

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JANUARY 28, 2019

Data Hygiene. Modern sales and marketing professionals are starting to understand the importance of contact and account data. But—what many businesses fail to understand is that data only maintains its value if you prioritize its upkeep. Date: 6/4/19 12pm- 1pm EST. Moderator: TBD. Sales Enablement.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216