Contact Data Hygiene and the Future of Branding

Zoominfo

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. What is a data-driven branding strategy? A data-driven brand strategy is exactly what it sounds like—a strategy which requires the use of data to inform any and all decisions made about branding. Although it’s a simple concept to understand, data-driven branding isn’t always easy to put into practice. Branding.

Automated Data Hygiene: 2019 Database Maintenance

Zoominfo

Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. Think about it, without contact information, how would you sell, market, or provide quality customer service? If you’re like most modern companies, you already have access to some sort of contact database. Data quality and cleanliness is where the real power lies. Bad data costs U.S.

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Data Hygiene Best Practices Within HubSpot

SmartBug Media

Collecting contact information is a key part in your business development strategy, but inaccurate input, unsubscribed users, or outdated information can clutter your CRM and negatively impact your marketing efforts, sales productivity, and customer retention. What is data hygiene?

41 Expert Opinions on Data Hygiene Best Practices

Zoominfo

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. What is data hygiene and why is it important? Don’t call it hygiene.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Data Hygiene Best Practices for Financial Services Firms

6sense

Big data is the driving force behind most marketing, sales, and distribution activities. When the data is accurate, or “clean,” organizations can derive insights to drive stronger results. When data is “dirty,” organizations run into problems: Time wasted managing and cleaning data.

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough. Dun & Bradstreet reports regularly on how quickly B2B data degrades. No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”.

35+ Experts Weigh In on Data Hygiene Best Practices

Zoominfo

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals?

Understanding Data Hygiene and Data Enrichment

SalesIntel

Although it’s possible that they have all suddenly grown lazy, it’s more likely that they are struggling to make sales with faulty or incomplete data. . Enter database hygiene. Database Hygiene. B2B Data Cleansing. Think of data cleansing as taking out the trash.

Why real-time data maintenance is the future of data hygiene?

Smarte

The post Why real-time data maintenance is the future of data hygiene? Latest Topics Contact Data global data qualified prospects data Relevant ContactsAs a marketer, you must have managed lot of email marketing campaigns.

Bad Data Hygiene Is a $13M Problem for Your Company. Here’s How 6sense Solves It.

6sense

If your business can’t trust your internal data, you’re losing money — and a lot of it. . Bad data — whether it’s incomplete, inaccurate, or simply missing — costs companies 12% of their revenue. Historical data about previous opportunities and deals.

Bad Data Hygiene is a $3.1T Problem — Here’s How 6sense Solves It

6sense

If your business can’t trust your internal data, you’re losing money — and a lot of it. . Bad data — whether it’s incomplete, inaccurate, or simply missing — costs companies 12% of their revenue. Historical data about previous opportunities and deals.

6 Secrets to maintain successful data hygiene

Smarte

A marketer faces several challenges with their contact data refinement. These issues cover outdated contact information like wrong emails, incorrect […]. The post 6 Secrets to maintain successful data hygiene appeared first on SMARTe Inc. Data audit Data Enrichment

Cleansing, Enhancing and Integrating, The Three Pillars Of Data Hygiene

Only B2B

Is your Prospect Contact Data meeting your Lead Generation expectations? The problem may not be with your marketing department, it may be your data itself! Maintaining data hygiene is incredibly important to the overall success of your business. The post Cleansing, Enhancing and Integrating, The Three Pillars Of Data Hygiene appeared first on ONLY B2B. And it is really not that difficult to do, if you know how to do it.

Why real-time data maintenance is the future of data hygiene?

Smarte

The post Why real-time data maintenance is the future of data hygiene? DataGenie Relevant Contacts Contact Data global data qualified prospects dataAs a marketer, you must have managed lot of email marketing campaigns. The ones which gave you a good ROI […]. appeared first on SMARTe Inc.

Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo.

The 4 Steps to Marketing Data Hygiene in an Era of Big Data

Leadspace

Like data hygiene. Your marketing and sales data is among the most valuable assets your company has; yet for all the talk of “data-driven marketing” (another buzzword marketers love to throw around), most B2B organizations are in a state of denial about the state of their actual marketing data. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is.

Building a Sales Tech Stack? Start with Good Data

Zoominfo

But without high-quality data to connect them all, many of those tools can essentially turn into empty boxes that fall short of their goals. In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information.

How to Use ZoomInfo Webhooks to Enrich Customer Data

Zoominfo

Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. Fresh, up-to-date data leads to better business outcomes by ensuring that opportunities aren’t missed.

Contact Data Quality: A Marketer’s POV

Synthio

I landed in a role that has forced me to think about data. Yes, most marketers would classify themselves as “data-driven”, but I’m talking about contact data. Contact data is on my mind every single day. Sometimes I can’t help but wonder why marketers forget about data quality so frequently, especially when it’s so easy for dirty data to get out of hand. The mark being your contact data, or, rather, the people behind your contact data.

How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

The precise amount of time before suspending or removing non-responsive leads can vary based on a company’s sales cycle, brand awareness, list source, or frequency of contact. Contacts with no email opens can move to marketing suspended after a shorter timeframe, say 6 months on average.

Creating a Culture of Accountability

InsightSquared

Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. Don’t worry, most organizations have some sort of data quality issue and we’ve seen all sorts of Salesforce instances. As mentioned before, this is a blog post and just the tip of the iceberg on how to create a culture of accountability and data cleanliness among your organization.

Are you ready for GDPR, Europe’s upcoming data privacy requirements?

Biznology

The General Data Protection Regulation is something we cannot ignore. It’s about consumer control of their data, and their comfort that it’s being protected. Attai , whose consultancy PlayWell, LLC, specializes in compliance, explains that the consumer is the data “subject,” and the firm with whom he does business is the data “controller.” The controller must be able to demonstrate that the subject has agreed to the controller’s data usage and storage plans.

Creating a Culture of Accountability

InsightSquared

Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. Don’t worry, most organizations have some sort of data quality issue and we’ve seen all sorts of Salesforce instances. As mentioned before, this is a blog post and just the tip of the iceberg on how to create a culture of accountability and data cleanliness among your organization.

Troubleshooting your B2B marketing data problems

Biznology

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. Keep everything data stamped.

6 important data points to record on your customers

Biznology

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Contact Information. Regardless of whether your business is online, brick-and-mortar, or a hybrid of the two, you should be maintaining a database of your customers contact information. Demographics Data.

Beware of dubious data providers: a 9-point checklist

Biznology

As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. But when I ask a few questions—like where their data comes from—answers come back like “A variety of sources” or “Sorry, that’s our intellectual property.” Myself, I‘ve been throwing them in a folder called “suspicious data providers,” and every so often, I dig in, to see if there’s any wheat among the chaff. (Photo credit: Tim Morgan).

B to B 154

How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, Data.com , and InsideView to append and replace outdated contact information. On a regular (say, annual) basis, use subscription management techniques to encourage contacts to identify their interests.

Not All B2B Contact Data Is Created Equal: How Data Accuracy Impacts Sales and Marketing Performance and Costs

DealSignal

Research shows that 70% of CRM data is outdated, incomplete, or inaccurate—and most B2B data providers you entrust to solve your data gaps offer on average 50% accuracy. While a data vendor can certainly help, many use outdated technologies that overpromise and underdeliver.

CRM Contact Data Quality: Impact on Sales & Marketing Results

DealSignal

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Judging by this lack of out-of-the-box support, you would think that data is expected to be miraculously keyed into CRMs perfectly without the possibility of decay.

Five Ways B-to-B Marketers Need to Change Their Game

Biznology

These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects. Here are some resources for gaining access to prospect data , and keeping your database clean. A deliberate contact strategy. Internet Marketing Social Media Marketing Business business-to-business buying cycle Content marketing data hygiene marketing Marketing and Advertising social media

B to B 146

The Complete Guidebook for Marketing Leaders for Choosing the Best B2B Contact Data Provider

SalesIntel

In a data-obsessed corporate environment, it can be tough to tell who is real and who is merely manipulating the meaning of data to match their product’s value proposition. Is their focus on data collecting and analysis, or are they reacting to a trend? Firmographic Data.

A Guide to Marketing Automation

Zoominfo

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Prioritize Data Hygiene.

5 Ways Dirty Data Hurts Your CRM—and Revenue [Infographic]

Zoominfo

If you’re unfamiliar with dirty data—allow us to introduce you. Dirty data has been plaguing CRMs since they were invented. Countless people change jobs, names, locations, and contact information every day—in other words, all data has an expiration date.

Contact Database Performance and Scale — Your MAP’s Best Friends

The Mx Group

What I couldn’t help but think, as I attended many sessions incorporating these alphabet-soup acronyms, is that there’s one golden thread that must be woven into all these marketing strategies, and that’s contact database performance and scale. A contact database designed for performance and scale is a must if you expect success utilizing all the whiz-bang capabilities that marketing automation and other marketing tech tools offer. Improving contact database performance.

Episode 17: So Fresh, So clean Data

Under the Fluff: A Marketing Podcast

Move aside, weird internet controversy - we've got a different kind of hygiene to talk about. Data hygiene! For those who are new to the concept, learn the difference between dirty data and clean data, and find out why it's so important to maintain a healthy, clean database.

How to Improve Your Email Deliverability When Nothing is Going Your Way

SalesIntel

It is dependent on various factors, including relevance, data security, content, and the proper technological setup. Data Protection Compliance. Compliance with data privacy laws is critical to successful deliverability. Data Hygiene Is the Key.

HubSpot Database Decay & Hygiene Strategy Made Simple

Marketing Envy

In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. There are various reasons for your database being messy or just plain filled with junk: Your contacts’ emails are incorrect, why? Cleaning up data in HubSpot is simple.

The Impact of Bad B2B Marketing Data

Zoominfo

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. While inaccurate marketing data is annoying, have you ever truly considered how it’s impacting your marketing campaigns? Low quality data is likely doing more damage than you think.

Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

One of those strategies to add to your resolutions needs to be for your contact database. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.