Maximizing Efficiency with B2B Marketing Automation: Key Strategies
Webbiquity
APRIL 18, 2024
For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level. Grading complements scoring by assessing leads against an Ideal Customer Profile (ICP), further refining the focus on high-quality prospects.
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