The Mx Group

MAY 17, 2018

What I couldn’t help but think, as I attended many sessions incorporating these alphabet-soup acronyms, is that there’s one golden thread that must be woven into all these marketing strategies, and that’s contact database performance and scale. So, what are the key aspects to review and update when it comes to contact database performance?

Contacts 69

Contacts Lead Ranking Lead Scoring Marketing Automation Services 69

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. The math behind data decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Zoominfo

JULY 2, 2020

Below are 4 of the biggest challenges: Data decay : If your database is out of date, you could be including the wrong contacts in your marketing campaigns. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . What best practices should we put in place?

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. Maybe the people who unsubscribe from your emails aren’t really saying “I don’t want to hear from you again.”

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

The Point

OCTOBER 3, 2012

Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.

InsideView 100

InsideView Zoominfo Content Landing Pages 100

LeanData

NOVEMBER 2, 2022

Clue #3 — The number of contact records in your CRM seems inflated. Clue #4 — Leadership has been commenting that pipeline data seems inaccurate. You’ve got dirty data. . Why You Should Care About Data Hygiene. Data is the fuel for your organization’s decision-making.

Work Management 98

Work Management Data Hygiene Marketing Analytics Tools Marketing Management 98

Zoominfo

APRIL 27, 2022

How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data. Maintaining a sleek (but not small) database is a big part of data hygiene.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

DealSignal

DECEMBER 28, 2021

CRM Databases Explained. A CRM database is a complex system of data storage that contains the information you’ve collected on people and organizations that have come into contact with your business. The data is typically organized into tables with fields and cells, like an Excel spreadsheet. CRM Data Types.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

CRM Databases Explained. A CRM database is a complex system of data storage that contains the information you’ve collected on people and organizations that have come into contact with your business. The data is typically organized into tables with fields and cells, like an Excel spreadsheet. CRM Data Types.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

Martech Advisor

NOVEMBER 27, 2019

Customer Relationship Management (CRM) automation is defined as the process of automating sales and customer service functions to help teams track and manage their engagement efforts with current and prospective customers. We will also understand the advantages and must-have features of CRM automation platforms.

Enterprise Management 102

Enterprise Management Work Management Marketing Automation Services Marketing Management 102

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Leadspace

AUGUST 10, 2021

When merging tech stacks and datasets, you’ll need to think about how to merge various audiences and segments and integrate different sales and marketing workflows and methodologies, such as territory assignments, lead management processes (scoring and routing), and customer tiering.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

Leadspace

AUGUST 10, 2021

When merging tech stacks and datasets, you’ll need to think about how to merge various audiences and segments and integrate different sales and marketing workflows and methodologies, such as territory assignments, lead management processes (scoring and routing), and customer tiering. .

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

Zoominfo

NOVEMBER 25, 2018

CRM managers. Consider lead routing, personalized content creation, lead scoring, email segmentation, and more. One of the greatest benefits of marketing automation is that lead management processes become streamlined. Prioritize Data Hygiene. Sales leadership. Content teams.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

LeadSloth

JANUARY 12, 2010

The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. The rep may try to contact the prospect several times but will give up after a certain point. If you aren’t recycling leads (and most marketers aren’t), you are wasting a significant percentage of your marketing dollars.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100