Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

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Deliverability Top of Funnel Best Practices CAN-SPAM 187

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

DealSignal

SEPTEMBER 20, 2021

Research shows that 70% of CRM data is outdated, incomplete, or inaccurate—and most B2B data providers you entrust to solve your data gaps offer on average 50% accuracy. Capturing Accurate Contact Data Contact data is a constantly-moving target—and when you’re off-target, you can see big drops in team efficiency.

Contact Marketing 103

Contact Marketing Work Management B2B Sales Contacts 103

Zoominfo

APRIL 17, 2018

In fact– emailing bad contacts is the fasted way to get marked as spam and ruin your email reputation. Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists. from entering your CRM.

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Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

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Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

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Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

SalesIntel

JUNE 30, 2021

With a strong approach to solving the dilemma of quality or quantity, SalesIntel has been helping businesses widen the outreach using human-verified data. Many data providers offer machine-verified data or employ algorithms for predicting contact information based on artificial intelligence and machine learning.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

SnapApp

MAY 31, 2018

If during the same email send, you get an out of office reply with another contact, Siftrock can pull this information out of the email and create a new lead in your automation system. If you’re using an ABM approach, this is a terrific way to grow your contacts at target accounts. But this is just one example. No Longer at Company.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

If during the same email send, you get an out of office reply with another contact, Siftrock can pull this information out of the email and create a new lead in your automation system. If you’re using an ABM approach, this is a terrific way to grow your contacts at target accounts. But this is just one example. No Longer at Company.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

Porch Group Media

SEPTEMBER 18, 2018

Each lead includes name and address and is often enhanced with additional demographic, lifestyle and contact data. Each lead included name and address and was often enhanced with additional demographic and contact data. Case Study: National Furniture Retailer Uses V12 Signals to Double Their Response Rates.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45