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Maintain: Keeping Your CRM Data Perpetually Clean and Current

Zoominfo

This means the updates you set up need to reflect the changing nature of your total addressable market (TAM). Teams need to find ways to continuously adapt and update processes to keep data accurate as markets change. Automated triggers can update contact information when a customer’s job changes or delete duplicates.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

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30 Email Marketing Statistics to Inform Your Mover Marketing Strategy

Porch Group Media

As a marketer, you’ve probably heard the saying – “Email will never die.”. This, combined with advancements in data, personalization, and automation, makes email marketing a key component of today’s successful marketing programs. How Brands are Using Email as Part of Their Mover Marketing Programs. Why Market to Movers?

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Top 10 Essential Triggered Email Marketing Campaigns for 2020

Valasys

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5%

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

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The Role of Keywords in Successful PPC Advertising

Marketing Insider Group

Understanding the role of keywords in PPC advertising helps marketers create highly targeted campaigns that generate measurable results. By identifying terms that may trigger ads but are unrelated to the product or service offered, marketers can refine their targeting and increase campaign efficiency. Let’s jump right in!

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What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?

Webbiquity

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? These attributes are not the same as triggers.