The Advantages of Adding Marketing Consultants to Your Team


Assuming you realize the importance and value of marketing, if you can’t do it personally, you’re left with one of two fundamental options: Outsourcing to a marketing consultant or agency, or. Benefits of Hiring a Marketing Consultant.

Writing Tips for the Modern Marketer

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Writing is a skill you can always use and one you can continue to improve on. You might remember a previous post I wrote on email writing tips but I have set out to learn even more.

Why Do We Write So Much About Employee Engagement?

Marketing Insider Group

Corporate wellness consultant Naz Beheshti put it best. The post Why Do We Write So Much About Employee Engagement? Most employees feel desperately disengaged from their work. How can your company enjoy marketing success with such low levels of employee engagement?

3 Key Factors to Choosing the Right B2B Marketing Consultant

B2B Marketing Traction

The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Great marketing consultants focus on client results. Expert marketer. Marketing guru.

4 Tips for Launching Your Own Consulting Business


Once established, a consulting business can give you a lot of creative and professional freedom. . Starting a consulting business, in theory, is quite easy. In the meantime, let’s talk about a few helpful tips for launching your dream consulting business.

Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? They expect to read what you write to get familiar with you before they call or consider hiring you.

6 Ways that Subject Line Writing Has Changed

Modern Marketing

Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend: 1. Machine Learning Can Help Write Subject Lines.

Easy to Make Ebook and Blog Writing Mistakes

Writing on the Web

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”.

Expert Ebooks: Relax and Write

Writing on the Web

If you want to write well, you’ve got to strip down and get real: write relaxed. Too many executives who want to write an expert ebook are in love with syllables, syntax and sycophants. When you write words to impress, you don’t write well.

How to write for social media


This video with Paul Gillin is about the basics of writing engaging social media messages. Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use.

Speed up your sales with scientifically proven writing tips


In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. Wouldn’t it be nice to have a copywriting “cheat sheet” that would make writing top-notch sales pages a breeze?

How to Write an Expert Ebook

Writing on the Web

I get calls from executive coaches and consultants who want to publish an ebook. They ask me for help, to ghost write either for or with them. I thought I’d put my best steps for writing an expert ebook into a blog post here, and create an ebook later.

Writing Services & Quality Leadership Content for Coaches

Writing on the Web

If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs.

How to Become a Social Media Consultant, According to 7 Successful Ones


If a company doesn't have the resources to staff a social media team in-house, they aren't out of luck -- as an alternative, they can hire a social media consultant to help them increase their social media presence and grow traffic to their social accounts.

9 Steps to Building a Unique Value Proposition in Management Consulting

Hinge Marketing

When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. How do you prove you're the management consulting firm to do this?

How to Write a Helpful Headline People Will Want to Click


You already spend enough researching, writing, and editing. How can you make sure you’re writing a catchy headline that does justice to the article behind it? When authors and reporters offer writing wisdom, they always mention one tip: read a lot. ” Heidi Moore, a digital media consultant who has worked with publications like Mashable and The Wall Street Journal, agreed. Storytelling headline seo Writing

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How to Write SEO-Friendly Content for Inbound Success


You’ve been tasked with writing a new page for your company’s website. The key is to never forget that what you’re writing is meant to be read by real people. So, you won’t need to consult your website developer until the time comes to push it live. Sundbom proposes a three-step process for getting started on identifying your keywords: Write a thesis statement. Content Marketing SEO content content marketing seo friendly content writing for seo

How to Write a White Paper That Generates Quality Leads


So, what does it take to write a white paper that generates good quality leads? Your salespeople can be helpful, so consult with them for the main objections they experience day-to-day. Forget the tired old option to “Get a Free Consultation.”

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Let’s Write a Blog

Heinz Marketing

By Josh Baez , Marketing Consultant for Heinz Marketing. We know that it’s time to write a blog. It’s not like blog-writing is some life-or-death situation. Yet, here I am, frantically trying to come up with a blog post as I’m writing this introduction. Writing a blog is a lot like being asked what your favorite song is. TIP 1: Start writing and see where it takes you. No, we are seasoned blog-writing veterans. No, blog-writing takes poise.

How to build a killer content team


A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). Larger companies require additional writers who can write fast, write well, and make the reader hang on every word.

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Write an Ebook: How Are Books and Blogs Alike?

Writing on the Web

src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? To me, writing a blog post is a micro version of ebook writing. I usually write a list of solutions that help with this problem.

Life After Newsrooms: Yes, You Can Build a Successful, Full-Time Freelance Writing Business


They’ll be contractors, consultants, temporary workers, or freelancers. Your journalism news-gathering skill set includes researching, sourcing, interviewing, pitching to and negotiating with editors, writing on deadline, and networking with industry professionals and other journalists.

Write an Expert Ebook: How Are a Book and a Speech Alike?

Writing on the Web

src="[link] width="300" height="225" title="Write an Expert Ebook: How Are a Book and a Speech Alike?" /> If you want to write an expert ebook , here’s another way to make it simple and easy. Think about this: writing a speech is similar to writing a book.

Visit ScribbleLive at Content Marketing World for a Free Strategy Consultation


ScribbleLive will be making Anni available to CMW attendees for free 30-minute consultations. From creating (writing, producing and starring in) an early podcast that achieved one million downloads in the first year, to strategic ideation for brands like LinkedIn, Morton Salt, Oracle, and Forbes, Anni can assess your current strategy quickly, and come up with creative content solutions that convert.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients


The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.

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Who’s an Expert, and Why Experts Write Ebooks

Writing on the Web

In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Why Write an Ebook instead of a Printed Book?

2 Goals for Experts Who Write Ebooks

Writing on the Web

Before you write a single word of your expert ebook , step back and reconsider your goals in becoming an author. They’re in a professional service business helping others (as a coach, consultant or leader) and want to share their wisdom with a wider audience.

Should Marketing Consultants Practice What They Preach?


Marketing consultants are a hot commodity. Yet, hiring a stellar consultant is hard to do. In a nutshell, the role of a marketing consultant is twofold; they are an advisor and a service provider. ” The Best Consultants Lead by Example. ” Read and Write.

What Hemingway Knew: How to Write Blog Content that Attracts Readers

Writing on the Web

In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Phillips describes in Ernest Hemingway on Writing : Don’t describe an emotion–make it. Close observation of life is critical to good writing, said Hemingway.

Feeling Stuck? The 5-Step Guide to Switching Your Writing Niche


Here, my advice — and the wisdom of another journalist — for switching your writing niche: Step 1: Find your motivation. Consulting is so full of emotional ups and downs and jobs we have to do, rather than wanting to do, like our banking accounts.

How to Write an Award Winning Expert Ebook

Writing on the Web

I get calls from executive coaches and consultants who want to publish an expert ebook. They ask me for help, to ghost write either for or with them. I can help you write an expert ebook on leadership. Not everyone should write their own book.

An interview with Jaakko Alanko: MD, Alanko Consulting


But then you delve into the guts of the paper and it is such quality writing. Jaakko now runs his one man band, Alanko Consulting, focusing on enterprise brand development and communications. Every month David Willan interviews leading experts from the world of marketing and B2B. This month David spoke with Jaakko Alanko, one of the true doyens of B2B communications.

How to Write Great Bios for Others: 5 Do’s, 5 Don’ts, 5 Good Examples


Keys for writing someone else’s bio: Keep it succinct, start with current role and responsibilities, don’t get hung up on dates, and leave out information that could describe ten thousand other people. We get it: Writing about yourself is difficult. Articles Writing

Five Tips to Writing Better Health IT Content

Golden Spiral

Because of the vastness and complexity of the healthcare industry, health IT writing differs from other types of B2B content writing. Staying in the loop about industry news is a critical component of the research process for writing any content piece. With more than $1.62

Can content written for print position well in Google?


Here’s how to do it: Get over the “SEO writing is key phrase-stuffed” mentality. Because many print writers are under the misconception that all SEO writing is key phrase-stuffed. That’s not what SEO writing is anyway. writing titles and descriptions.

B2B Reads: Content Mediocrity, Wireframes, and the Sales Flywheel

Heinz Marketing

How to Improve Your Writing Skills and Escape Content Mediocrity (Infographic). A great infographic with tips for improving your writing skills. Transactional Sales Require a Consultative Sales Approach.

How to Write a Social Media Policy for Your Company


Details will vary from country to country, or even state to state, so consult your legal counsel. The most crucial consultation, of course, will be with your legal team. The post How to Write a Social Media Policy for Your Company appeared first on Hootsuite Social Media Management.