Customer Experience Matrix
NOVEMBER 19, 2008
My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices.
Customer Experience Matrix
JULY 22, 2010
Again, there was already one transaction: Silverpop/Vtrenz in 2007. In this view, small vendors can succeed by providing excellent service and support, as well as by linking with marketing agencies and consultancies. Speaking of small business suppliers, Google and Intuit are long-shot contenders.
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Customer Experience Matrix
FEBRUARY 4, 2009
I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living.
Customer Experience Matrix
JULY 3, 2008
It’s only an issue because when I think about this as a consultant, and when I listen to other consultants, the answer that comes back is that metrics should be tailored to the business situation. The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.)
Online Marketing Institute
JULY 31, 2009
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Any consultants out there?
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