87 New (Really) Marketing Automation Stats

Marketing Action

It’s been expanded from 70 stats to 87. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. So we set off to uncover the most recent marketing stats. The Stats. Need a short-and-sweet version of the latest stats?

Stats 87

70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. So we set off to uncover the most recent marketing stats. Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. The Stats.

Stats 85

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Stats that Drive our ABM POV

Triblio

Vendors who practice lead generation are missing out on key opportunities in the modern B2B purchase journey. Find some of the key stats below. Early Signals Live on Vendor Websites: When Triblio conducted research on hundreds of thousands of form fills on client sites.

Stats 62

70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. So we set off to uncover the most recent marketing stats. Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. The Stats.

Stats 61

4 Signs You Should Call Your Marketing Automation Partner

Modern Marketing

Call and ask the vendor if there is an offering for a dedicated expert resource you can regularly consult. Call the vendor. You and your boss went to the recent user conference and were wowed by the vendor’s solution roadmap. Call the vendor and ask for a health-check of your deployment and use of the application. They should have a service that would be able to provide detailed stats and information about the level of sophistication you’ve reached.

How to Leverage Sales Efficiency and Sales Effectiveness

Seismic - Sales Effectiveness

A Few Key Stats. First let’s take a look at a few key stats about sales efficiency and effectiveness in B2B businesses: Sales productivity is the #1 challenge for 65% of B2B organizations (The Bridge Group). And when 65% of B2B buyers make a purchasing decision based on vendor content (DemandGen), there are definitely missed sales opportunities. “Efficiency is doing things right; effectiveness is doing the right things.”

Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

There’s a famous four-box diagram called the Growth-Share Matrix , from the equally renowned Boston Consulting Group. and it’s packed with stats that shed light on this issue. Content marketing is a growing sector, but are increased budgets leading to better outcomes?

How to Maximize the Impact of Your Conference Attendance

DealSignal

You should be making a complete list of connections, qualified prospects, vendors, and even job candidates with whom you want to touch base; consider setting up meetings ahead of time to ensure that your day or schedule does not get away from you. Follow Dan on Twitter @Vendor_Neutral.

3 Pillars of a Successful B2B Brand

BOP Design

Read more: 15 crazy branding stats you need to know. For example, Bop Design works with mid-size B2B companies across the globe primarily in the following industries – software, technology, engineering, industrial and consulting. Your brand is how you treat your customers, your employees, and your vendors. Contact us today to a personalized consultation.

Brand 72

12 Statistics to Guide Your B2B Marketing Investment in 2018

KoMarketing Associates

As customers increasingly look for a more tailored and personalized experience from vendors, investment in personalized content and strategies add value. B2B buyers have become even more demanding; a 2017 study by Forrester Consulting and FPX found that 70 percent of B2B firms say their customers have higher expectations. While encouraging in some respects, this stat means more than half of marketers are behind the curve when it comes to optimizing for mobile.

B2B Conference Recap: SiriusDecisions Summit 2019

LeadCrunch

Case studies, track sessions, daily keynotes, networking events, lunch and learns, vendor booths, an early morning 5K – there’s not enough of you to go around. Some people are vendors, looking for quality leads for their software or consulting services. And don’t chat with your neighbor, because the girl on the other side of the table might genuinely need to learn as much as she can about B2B, like, STAT. Or, Gidget Goes to SiriusDecisions Summit 2019.

How to Maximize the Impact of Your Conference Attendance

DealSignal

You should be making a complete list of connections, qualified prospects, vendors, and even job candidates with whom you want to touch base. Simply leave the stats out and fill them in once the presenter has provided you with the latest information or best practices.

5 Tips for Successful Marketing Automation Integration

Fathom

Your platform vendor/partner will be able to provide a much more detailed checklist that should be added to your overall plan. If necessary, hire a consultant or agency to help with the planning, implementation, and execution. When choosing a marketing automation vendor most will have a list of preferred partner agencies that can consult in the implementation stage all the way through execution, tracking, and reporting.

Are Agencies missing the inbound opportunity?

Hubspot

What Kristian Gough, Managing Partner of Incite New Business , a sales and marketing consultancy for marketing agencies, brought to light in his talk was that this situation needs to change, and change quickly. If agencies don’t start taking their own marketing more seriously then they will continue to lose ground to large technology and consulting firms. You can download a copy of the full presentation here , which contains some eye-opening stats that every agency MD should read.

How to win in B2B with Artificial Intelligence

LeadCrunch

No to mention consultants, agencies, and other suppliers. Sales methodology vendors believe improved sales training will make a big difference. Messaging consultants believe better messaging will win the day.

How to Maximize the Impact of Your Conference Attendance

DealSignal

You should be making a complete list of connections, qualified prospects, vendors, and even job candidates with whom you want to touch base. Simply leave the stats out and fill them in once the presenter has provided you with the latest information or best practices. Plus, the vendors who continuously sell to you and your peers fully grasp what is happening inside your industry and with your competition. Follow Dan on Twitter @Vendor_Neutral.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Marketing Finger ( Resources Studies Social Media Consulting ). What Works ( Vendor Government PR Trends Spending Release ). Sales Leads Dynamics ( Cold Calling Consulting Network Effectiveness Contact Lead ).

4 Cold-Call Lines That Don’t Creep Out Your Prospect

DiscoverOrg Sales

Most professionals have accepted the fact that this kind of information is available from third-party vendors or zealous internet researchers. Bryerton suggests approaching the conversation as an expert in a consultative role. Finally, to cement your position as a helper (who isn’t creepy), add “social proof”: Show that you have assisted other companies (in the same industry as your prospect, of course) – and offer examples such as stats and case studies.

Delivering Episode 6: What We Saw at Salesforce Connections

Litmus

The first point was made evident by some of the vendors and speakers in attendance. There were multiple sessions on email and, while I don’t have any official stats, it seemed like the email sessions were among the most popular. Although there were dozens of vendors at Connections, few of them seemed focused on improving the process of getting marketing deliverables out the door faster and more reliably.

How to win in B2B with Artificial Intelligence

LeadCrunch

No to mention consultants, agencies, and other suppliers. Sales methodology vendors believe improved sales training will make a big difference. Messaging consultants believe better messaging will win the day. Few business assets are more valuable than data. Want proof?

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Get A Free Consultation. Get A Free Consultation. Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. UPDATED FOR 2020!

Trends 114

B2B and the tourism Industry: the business case for video

Integrated B2B

Content is not just about presenting facts and product stats. You might have seen the stats: currently, 60 hours of video are uploaded to Youtube every minute and 800 million unique users visit the site every month, making Google’s video channel the de facto second largest search machine we have. What’s more, 65 % of those go on to visit vendors’ websites after watching.

Joseph Zuccaro Discusses What You Need To Ace Your Marketing Automation Implementation

Marketo

ESPs are like still photographs – you can get great stats from using one, but each campaign is effectively a snapshot in time. 3) What are the most important things to look for in a marketing automation vendor? How reputable is a vendors“onboarding” process to get you to regularly using their platform? How extensive is their ecosystem of consultants and partners that bring more to the table to help you succeed?

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Get A Free Consultation. Get A Free Consultation. Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. Turn the transcription into a standalone blog article with a short rewrite and addition of relevant stats/images. Get A Free Consultation. Get A Free Consultation. Get A Free Consultation.

How to Obtain (or Write) Powerful Testimonials

ClearVoice

And as a brand marketer, agency or individual consultant, at some point in your life, you’ll need testimonials written on your behalf. On a company, agency or consultant’s website. for a wedding vendor. Credibility through stats and figures. Including stats and figures absolutely takes more work, and a consciousness throughout a project and campaign in order to track and obtain the figures.

Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!

Marketo

As a solution consultant, it is my privilege to meet with clients and help them understand how they can empower their business with this innovative marketing strategy. Using an MSP to accomplish this goal can be surprisingly affordable, since typically, MSPs are supporting many different customers at the same time and therefore will get volume discounts from the vendor. If that’s not a compelling stat, I don’t know what is.)

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Get A Free Consultation. Get A Free Consultation. Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. Get A Free Consultation. Get A Free Consultation. Stats show that brands using three or more channels in an automation workflow can see these results : Engagement rate : 18.96% on omnichannel vs 5.4%

4 Cold Sales Email Templates That Drive Leads (And Why They Worked)

Leadfeeder

We talked dozens of founders, sales reps, and consultants, and asked them to share their best cold sales email templates with us. We’ve included actual quotes from the email’s authors and stats where we had them. Get bids in minutes *Review quotes *Book and Pay from smartphone It’s also insanely easy to manage your lawn mowing vendors for multiple rental properties and/or your Airbnb’s all from your dashboard.

VALS 76

Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

Book My Free SaaS Marketing Consultation. Top SaaS Stats, Trends and Forecasts. Book My Free SaaS Marketing Consultation. Dive Deeper: * 73 Super Interesting Stats & Facts about Google [Infographic]. Book My Free SaaS Marketing Consultation. Book My Free SaaS Marketing Consultation. Overview: Workday is a cloud-based financial management and human capital management software vendor. Book My Free SaaS Marketing Consultation.

8 Tips For Getting the Most Out Of Your Emails

TrustRadius Marketing

Evan is a marketing professional with experience in sales, analyst relations, consulting, and project management for client services. Nowadays, customers and clients expect a given level of personalization for all the interactions they have with a vendor or agency. You can find the most optimal time to send through trial-and-error, or you can get a head start by looking up email deployment stats in your specific industry on Google.

What is B2B sales?

Leadfeeder

On the other hand, when the shoe shop bought their last batch of shoes, selecting which shoes, which colors and how many they would buy involved decisions from the CEO, marketing manager, store manager and a consultant, and litres of coffee and dozens of Powerpoint presentations and Excel sheets. B2B sales stats 75% of buyers use social media to find information about vendors. Back to basics. What is B2B sales? What is business-to-business? What does all that actually mean?

B2C 48

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010

Webbiquity

Brian Solis reports that social media is that area getting the biggest increase in B2B marketing budgets, explains why B2B vendors are embracing social media, and identifies which social networks are viewed as most effective in the business world.

What is B2B sales?

Leadfeeder

On the other hand, when the shoe shop bought their last batch of shoes, selecting which shoes, which colors and how many they would buy involved decisions from the CEO, marketing manager, store manager and a consultant, and litres of coffee and dozens of Powerpoint presentations and Excel sheets. B2B sales stats 75% of buyers use social media to find information about vendors. Back to basics. What is B2B sales? What is business-to-business? What does all that actually mean?

B2C 40

What is B2B sales?

Leadfeeder

On the other hand, when the shoe shop bought their last batch of shoes, selecting which shoes, which colors and how many they would buy involved decisions from the CEO, marketing manager, store manager and a consultant, and litres of coffee and dozens of Powerpoint presentations and Excel sheets. B2B sales stats 75% of buyers use social media to find information about vendors. Back to basics. What is B2B sales? What is business-to-business? What does all that actually mean?

B2C 40

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

Karen Emanuelson shares a few LinkedIn demographics stats (more than 33 million U.S.

Getting Started with Website Personalization: 3 Things You Need to Know

Bound360

Amy Larsen: We’ve certainly heard all the stats about conversation rates and we were trying to drive those up; so that was how we started in that path. What were some of the things that stood out that ultimately made you guys end up deciding to go with the vendor that you chose? We’ve been customers of SiriusDecisions for a while, so we turned to them for some help to evaluate a couple of vendors. Amy Larsen has over 15 years of experience in enterprise marketing.

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise.